Estheticians in Business

You're going to networking events, handing out business cards, posting on Instagram, and doing ALL THE THINGS. But where are the clients?! 😂 In this episode of Estheticians in Business , I'm giving you a sneak peek inside one of our EIB Membership trainings, where we're talking about something I say ALL THE TIME. Keep the ball in YOUR court. When I started my solo esthetics business w...

You're Doing So Much Marketing, But Is It Actually Getting You Clients? You're posting on Instagram, sending emails, creating promotions, following up with clients, and trying to do ALL THE THINGS. But your books still aren't filling up. 🫠 Here's the question: How much of what you're doing this week is actually helping you get clients? In this week's Monday Marketing episo...

The Clients You're Missing Are Already at Another Business Your next five clients might already be spending money at a business RIGHT DOWN THE STREET. 👀 And while you're trying to figure out what to post on Instagram, you could be missing opportunities to get clients through local business partnerships. In this episode of Estheticians in Business , we're talking about how solo estheti...

Stop Waiting for the Perfect Time to Grow Your Esthetics Business What are you waiting for? More clients? More followers? More confidence? The beginning of the year? Here's the thing. Waiting for everything to be perfect could be the very thing holding your business back. In this week's Monday Marketing episode, we're talking about why taking action NOW is so important for solo estheti...

You Made the Money. Now What? You had an $8K month. Maybe even a $10K month. HECK YEAH! 🎉 But now what happens to that money? In this episode of Estheticians in Business , we're wrapping up our four-part money series by talking about what every solo esthetician needs to do AFTER making the money. Because making money and knowing how to manage it are two completely different skills. I'm sh...

Are you using ChatGPT to write your marketing emails? 👀 AI can save you time, but could it also be making your emails sound like everybody else's? This week, we're having an EIB Takeover! 🎙️ Email marketing strategist and Estheticians in Business partner Jen Goff is taking over Monday Marketing to talk about using AI in your beauty business, why your emails should actually sound like YOU,...

Is This Actually Making You Money? Just because you're investing in your esthetician business doesn't mean you're making a GOOD investment. 👀 In this week's episode of Estheticians in Business , we're continuing our four-part money series and talking about something every solo esthetician needs to consider before buying another machine, signing up for another certification, or...

Your Best Clients Might Already Be Watching You You're posting on Instagram, sharing your services, and trying to get more clients. But what happens when nobody likes, comments, or books? That doesn't mean nobody is paying attention. Some of your potential clients have been following you for MONTHS. Some have visited you once and haven't returned. Others have asked about a service but...

Do You Actually Know What It Costs to Run Your Business? You know what your rent costs. You know what your booking software costs. But do you actually know how much it costs to run your entire esthetician business every month? In this episode of Estheticians in Business , we're continuing our money series and talking about the expenses that quietly eat away at your revenue. From backbar and cr...

Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment. But then they couldn't figure out where you're located, which service to choose, or how to actually book with you. And just like that, you've potentially lost a client. In this quick Monday Marketing episode, we're talking about how your booking experience could be costing yo...

You’re Making Money. So Why Does It Still Feel Tight? You’re making more money than you used to... so why does it still feel like there’s never enough? In this episode of Estheticians in Business , we’re kicking off a month of MONEY conversations, and we’re starting with the difference between making more money and actually keeping more of it. I’m sharing what this looked like in my own business w...

More services don't always make your business more appealing. Sometimes they just make it harder to book. If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs. She doesn't want to become the esthetici...

What happens when a potential client calls while you're in the middle of a facial and you can't answer? In this episode, I'm talking with Kate, founder of Zolie and an EIB Partner, about what those missed calls could actually mean for your business. We're talking about how clients are actually finding and choosing estheticians, what happens when you don't answer the phone, and...

How to Use Local Facebook Groups to Get Esthetician Clients Local Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your business once and expect people to start booking. You want to become the esthetician people in that group actually recognize, remember, and eventually recommend. In this quick Monday Marketing episode, I'm breaking down...

You had a $10K month. Amazing. But how much of that $10K actually became YOUR money? In this episode of Estheticians in Business , we're talking about the number that doesn't get talked about nearly as much as revenue: what your business actually pays you. I'm sharing what happened when I hit my first $12K month and my husband asked me, “Okay... but where is it?” 😂 Because even though...

People Can't Book With You If They Keep Forgetting You Exist You can be an incredible esthetician, but if people don't know you exist, they can't book with you. And sometimes they DO know you exist. They saw your post. They thought about booking. They meant to come back to it. Then life happened. In this Monday Marketing episode, we're talking about why consistently reminding peopl...

Put Your Vacations on the Calendar Before Your Clients Do If you own your business, why does it sometimes feel like your clients own your calendar? 😂 In this episode, I’m sharing something I started doing every January when I was still in the treatment room: blocking off my life before opening my calendar to clients. Vacations, birthdays, anniversaries, holidays, random Wednesdays off... if it wa...

Your client probably isn't waking up thinking, “You know what I need today? A 60-minute customized facial with LED.” 😂 She's thinking about her dry skin. The breakouts she's still dealing with at 35. The dark circles that make her look more tired than she feels. The 14 skincare products sitting on her counter that she has no idea how to use. The appointment is what she books. But what...

🎙️ You Probably Don’t Need More Clients to Hit $10K Months If I gave you 10 new clients next month, would that automatically get you to a $10K month? Or would it just make you busier? In this episode, we're talking about why more clients, more services, more posting, and more education aren't always the answer when you're trying to increase your income. Because you can be fully booked...

Your Marketing Might Be Too Educational You've been told to educate your audience, so you post about ingredients, treatment benefits, and how skincare works. But does knowing more about skin actually make someone want to become your client? In this Monday Marketing episode, we're talking about the difference between being an educator and being an interpreter in your marketing. Your potenti...

Episode description: Solo estheticians are constantly looking for something to fix. A slow Tuesday, a reel that flops, a client who doesn't rebook, and suddenly it feels like the whole business needs an overhaul. Allyson breaks down the difference between an incident and a pattern, and why changing everything the moment something feels off usually does more harm than the thing that actually we...

If you're constantly wondering, “What should I post?” I want you to start asking a completely different question: What is my client already thinking about today? Your potential client probably isn't waking up wondering about the benefits of dermaplaning or which modality you use during a facial. She's thinking: “Why does my makeup look like crap lately?” “Why am I still breaking out at...

Link to JuvPen Microneedling can be an incredible treatment for your clients, but it can also be a really profitable addition to your business when you understand how to use, price, package, and actually SELL it. In this episode, I'm sitting down with Bree Holt, Head of Sales and Education and in-house esthetician for JuvPen, to break down microneedling from both the treatment AND business sid...

Your clients don't automatically know what they're supposed to do next. They don't know when they should come back, which products they should be using, what happens after they finish a package, or how they're supposed to maintain their results. You're the esthetician. You know. They don't. In this Monday Marketing episode, we're talking about all the places in your bus...

Episode description: You could be the best esthetician on the planet and still need to get better at being the person responsible for your business. Allyson walks through the performance review she'd give herself, and challenges you to give yourself one too: 8 questions that reveal whether you'd actually hire yourself to run your business, from bringing in new clients to protecting your ti...