Engineering Brand Love

In this deeply personal episode of Engineering Brand Love, RickMilenthal and David Grzelak speak with Dr. Luan Phan, Chair of Psychiatry and Behavioral Health at The Ohio State University and creator of SOAR (State of Ohio Adversity and Resilience).  Together, they explore mental health, resilience, grief, creativity, and the power of storytelling to help people feel less alone. From SOAR’s ambiti...

In this episode of Engineering Brand Love, Rick sits down with Matty Ayers, founder of Tiny Wins, the world’s first “feeling studio,” to explore why the future is not just something brands predict, but something they design. From digital interfaces and AI to urban transportation, IRL experiences and the emotional weight of modern technology, Ayers makes the case that great design is applied empath...

Rewriting Discovery, Storytelling & Search On this episode of Engineering Brand Love, Rick Milenthal sits down with Tom Howell, founder of FancyAI, alongside Shipyard partner Dave Grzelak, for a deep dive into the rapidly evolving world of generative engine optimization (GEO), AI-driven discovery, and the future of brand storytelling. Together, they explore how AI platforms like OpenAI’s ChatG...

Engineering Brand Love explores how modern brands build trust, affinity, and emotional connection in an AI and tech-driven, performance-obsessed world. Hosted by The Shipyard, this series goes beyond trends to unpack the real work behind brands people choose, defend, and stay loyal to. Because brand love isn’t accidental — it’s engineered. Coming soon to your favorite podcast app.