Endless Customers

Ep.16 - HubSpot or WordPress? When choosing a host for your business site, these two options are likely at the top of your list. In this episode, Vin Gaeta weighs in on who should choose which. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-wordpress-podcast

Ep.15 - "I pay an SEO agency every month, but I have no idea what they actually do for me." Web expert Vin Gaeta hears this a lot. In this episode Vin explains how to know what you need and how to get what you pay for from an agency, no matter what your goals are. Learn from Vin about the right tools and strategies to make sure your business is visible and thriving online. —————— Check out the ful...

Ep.14 - IMPACT CEO Bob Ruffolo knows that AI is the future, and he's focused on helping businesses take the first step. He explains that you can't let AI's risks keep you from moving forward. Instead, business leaders need to create a culture that fosters both safety and experimentation. —————— Check out the full article here 👉 https://www.impactplus.com/blog/essential-practices-secure-workplace-...

Ep.13 - Discover HubSpot’s new features with Jess Palmeri on today’s episode. She shares the benefits of deal pipeline rules for accurate sales tracking, playbook analytics for improved team performance, and Stripe integration for seamless payment processing. —————— Check out the full article here 👉  https://www.impactplus.com/blog/hubspot-updates-transform-business-march-2024

Ep.12 - You can't just tell your sales team to "sell more." Instead, says IMPACT’s Chris Duprey, you need to focus on turning mistakes into learning moments so you can build a team where everyone helps each other grow. You can boost your sales by emphasizing team goals that prioritize customer needs. —————— Check out the full article here 👉 https://www.impactplus.com/blog/lead-with-accountability...

Ep.11 - IMPACT coach Devon McCarty explains how communication errors are the real culprits behind missed sales opportunities. Devon gives practical advice on how to perfect your sales approach by turning pitches into conversations that build trust and drive results. —————— Check out the full article here 👉 https://www.impactplus.com/blog/sales-reps-communication-failures

Ep.10 - You don't have to rely on ads to reach your audience on social media. Content expert Mandy York explains how businesses can implement a social strategy that's authentic and user-focused. With the right tools and the right content, you can build an engaged audience of future customers on social media. —————— Check out the full article here 👉 https://www.impactplus.com/blog/organic-social-m...

Ep.9 - In this episode, Alex is joined by Connor DeLaney to talk about how small businesses can approach social media with purpose and authenticity — and in a way that won't break the bank. Connor covers social listening, community building, and the tools to help you do it all. —————— Check out the full article here 👉 https://www.impactplus.com/blog/best-social-media-management-tools

Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's approach, you get the best of both worlds: Human ingenuity and AI efficiency. —————— Check out the full article here 👉 https://www.impactplus.com/blog/humanize-your-content-while-using-ai

Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, and reward AI innovations — all from a leader who has actually done it. —————— Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-business-culture

Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transformative power of creating a culture of video within an organization. Noelle tells us how video not only connects deeply with their clients but also how they plan to use it to drive even more business g...

Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos resonate with your audience and are always on-brand. —————— Check out the full article here 👉 https://www.impactplus.com/blog/video-brand-style-guide

Ep.4 - In this episode, IMPACT’s AI expert Briana Walgenbach explains how to use AI tools to boost efficiency and engagement — while keeping your unique and human brand voice intact. From brainstorming content ideas to finessing the final edit, you'll learn to make AI work for you and your business. —————— Check out the full article here 👉 https://www.impactplus.com/blog/speed-up-your-content-cre...

Ep.3 - In this episode, Alex Winter and Marcus Sheridan are cutting through the marketing noise. Marcus explains why understanding your buyer’s deepest questions and fears is the only way to produce content that connects and converts. Marcus shares his “Big Five” content topics every buyer wants to know and talks about why getting personal with your stories can make your brand unforgettable. —————...

Ep.2 - Join Alex Winter and Marcus Sheridan, a bestselling author and partner at IMPACT, for a deep dive into making “They Ask, You Answer” a cultural cornerstone in your business. This episode is all about turning this concept of trust and transparency into your team’s second nature. Marcus breaks down how to get everyone on board, from the CEO to the sales crew, with real talk and practical tips...

Ep.1 - Join Alex Winter as he welcomes Marcus Sheridan, speaker, author, and partner at IMPACT. Dive into Marcus’s journey from a hesitant ‘pool guy’ to a trailblazing digital marketing leader. Marcus tells the full story of how he turned a crisis into the groundbreaking “They Ask, You Answer” philosophy. It’s a tale of resilience and DIY marketing that ultimately reshaped the way thousands of bus...