Endless Customers

Ep.41 - Join Brian Casey, Head Coach from IMPACT, to learn why discipline and accountability matter more than quick wins, and how starting simple with tools like smartphone videos can boost your sales. Plus, discover the benefits of 90-day planning cycles for achieving long-term goals. Want growth in your business? This one’s for you. —————— Check out the full article here 👉 https://www.impactplu...

Ep. 40 - Explore the major CRM contenders, HubSpot vs. Salesforce, in this episode of Endless Customers. Will Smith, a HubSpot trainer at IMPACT, breaks down what each platform does well, and what each one could do better. Which one is right for your business? Listen and find out! —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-salesforce-which-one-is-right-for...

Ep. 39- In this episode, Alex chats with Jason Azocar, CEO of HubSearch, about the crucial role of finding the right HubSpot experts. Jason explains how HubSearch specializes in connecting businesses with vetted HubSpot administrators so business owners can be confident with their new hires. —————— Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/hire-top-tie...

Ep. 38 - Explore the impact of Google’s new AI Overview feature and it's effects on SEO in this episode of Endless Customers. Mandy York, IMPACT's content and video expert, joins Alex Winter to discuss how businesses can adapt to these radical changes. Mandy reviews the good, the bad, and the ugly to ensure you have all the info you need to make an informed decision for your business.  —————— Chec...

Ep.37 - In this episode of Endless Customers, Chris Duprey, talks about how mutual understanding and collaboration are important for the growth of your business. Learn a few practical exercises that your sales and marketing teams can each do to lead to significant improvements in close rates. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-sales-perspective-sales-vs-m...

Ep.36 - Explore how to overcome the common disconnect between marketing and sales in this episode of Endless Customers. IMPACT Head Coach, Allison Riggs, discusses practical strategies for aligning these teams to create better content and drive business growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-marketing-perspective-marketing-vs-sales

Ep.35 - Cary Weston joins Endless Customers to discuss leveraging AI in marketing and sales. Cary, a They Ask, You Answer Certified Coach, shares insights from his coaching and his podcast, ‘The ChatGPT Experiment,’ revealing how AI can be a powerful tool for solving problems and enhancing customer interactions. —————— Check out the full article here 👉 https://www.impactplus.com/blog/future-of-ai...

Ep.34 - Join Alex Winter and Mary Brown on Endless Customers as they explore the StoryBrand framework’s power to transform business websites. Learn how to use storytelling to make your message clear and engaging, and give your users a better website experience. —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-storybrand-to-optimize-website

Join Chris Duprey in exploring how AI can transform the way you sell. Discover tools for real-time feedback on your presentation skills and personalized follow-ups to refine communication and get results. Learn how AI enhances, not replaces, human interaction in sales. —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-ai-to-increase-sales

Ep.32 - Learn how Berry Insurance, a family-owned business with a century-long history, has transformed its marketing strategy using the ‘They Ask, You Answer’ methodology and HubSpot. Dive into how Senior Marketing Manager Corin Cook and her team utilize HubSpot to enhance their marketing efforts, making every piece of content count. —————— Check out the full article here 👉 https://www.impactplu...

Ep.31 - Jessica Palmeri shares the latest HubSpot updates! Learn about the new features using AI to assist in content creation, remixing, translation, and more! You won’t want to miss these new and exciting updates. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-updates-ai-2024

Ep.30 - Whether you’re a small business just starting out or a well-established player with a generous marketing budget, its easy to misspend your marketing budget. In this episode, Katie Coelho reveals common mistakes businesses make and offers simple tips to help you market smarter. —————— Check out the full article here 👉 https://www.impactplus.com/blog/overpaying-for-marketing  

Ep.29 - Alex Winter and Connor DeLaney tackle the tricky topic of feeling trapped by marketing agencies. Discover proactive steps to ensure your business remains in control, understand the importance of owning your content and website, and learn how to avoid entering “hostage” situations with agencies. —————— Check out the full article here 👉 https://www.impactplus.com/blog/held-hostage-marketing...

Ep.28 - The secret to a better meeting and faster close is simple, says Marcus Sheridan. In this episode, Marcus explains how "assignment selling" can completely change the game for salespeople and customers alike. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-close-deals-efficiently-and-effectively

Ep.27 - Join Marcus Sheridan and Alex Winter as they explore how sales and marketing alignment can make true change in your business. They’ll dive into the power of a ‘revenue squad’ model that helps your teams collaborate and get actual results. —————— Check out the full article here 👉 https://www.impactplus.com/blog/creating-a-culture-focused-on-growth

Ep.26 - Vin Gaeta, IMPACT’s Head of Web Strategy, explains simple strategies to boost sales and get the most out of your website investment. Discover how to keep your website fresh and engaging so you can drive more business. —————— Check out the full article here 👉 https://www.impactplus.com/blog/website-redesign-roi

Ep.25 - As a business owner, do you really need a new website? Lead Web Strategist Mary Brown doesn’t always think so! The biggest key is making sure that you have the ability to make changes on your own, keeping your website a living, breathing tool. —————— NEED HELP WITH YOUR SITE? 👉 Score your website with our free assessment: https://www.impactplus.com/website-performance-assessment

Ep.24 - The pace of innovation in the tech world only seems to be increasing. In this episode, Briana Walgenbach discusses AI trends, tools, and tips so you and your team can stay on top of an ever-changing landscape. —————— Check out the full article here 👉 https://www.impactplus.com/blog/content-authenticity-artificial-intelligence    

Ep.23 - In this episode of Endless Customers, Alex is joined by Mike Kaput, Chief Content Officer at The Marketing AI Institute. Mike shares his insights on how AI can give marketers a competitive edge, essential tools, and the impact of AI on search dynamics. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-ai-will-change-marketing    

Ep.22 - Video expert Lindsey Auten tells all on how to get started with video marketing, offering practical tips for businesses of all sizes. If you can't hire a videographer yet, you can get started with just a smartphone and some natural light to produce effective videos that engage and convert. —————— Check out the full article here 👉 https://www.impactplus.com/blog/video-marketing-getting-sta...

Ep.21 - What if your prospects knew the answers to their questions AHEAD of a sales call? The '80% Video' means no more time wasted explaining the same things over and over again. Rather, your sales meetings get to the root of each buyer’s needs. Video trainer Lindsey Auten shares how to implement this video into your strategy. —————— Check out the full article here 👉 https://www.impactplus.com/b...

Ep.20 - Every day, millions of businesses produce videos and cross their fingers, hoping their newest video will be the one to move the needle. In this episode, author Marcus Sheridan explains the seven videos that will actually make a difference in your bottom line. —————— Check out the full article here 👉 https://www.impactplus.com/blog/win-more-business-with-the-selling-7  

Ep.19 - IMPACT Coach Brian Casey shares why talking about prices early and often helps your business grow. Learn how clear pricing can make selling faster and easier, and discover new ways to show prices that customers can check themselves, leading to easier sales and happy customers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hiding-your-prices-is-hurting-your-busin...

Ep.18 - What if we applied our marketing principles to our hiring process? When we focus on candidate education, says Allison Riggs, we end up with a pipeline full of good-fit applicants ready to contribute on day one. —————— Check out the full article here 👉 https://www.impactplus.com/blog/recruiting-hiring-treat-candidates-like-customers

Ep.17 - What does farming have to do with hiring great talent? Marcus Sheridan explains why business owners need to sow the seeds today so they can harvest great talent tomorrow. Listen in for strategies on how to recruit top talent on this episode of Endless Customers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/recruit-best-talent-business