Elevated with Brandy Lawson

Get in Touch! Send us a message. I guess this episode might have been more appropriately titled: Why you should give a crap about this stuff that you don’t think you care about.  On the surface, no one sees just how sexy data is from your website. It's so much easier to talk about design, fancy effects, and what you “like” rather than what the business goals are and what needs to happen to ge...

Get in Touch! Send us a message. If you run a business, I think it is a MUST to have a Biz BFF. If you’re new to the term, a Biz BFF is a friend that cares more about your business than your feelings. So they’re incredibly valuable to have in your support system. And, I think, essential for growing a business.  I’m beyond thrilled to have my Biz BFF Stacey Harris as my first guest. Stacey is found...

Get in Touch! Send us a message. You aren’t wrong if you expect me to be giddy with excitement about using technology for metrics. You might be surprised though that I’m actually not an advocate of getting super automated and fancy. This surprise and more ahead in this episode of Leverage Your Spark. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable rec...

Get in Touch! Send us a message. The saying goes: The numbers don’t lie. There’s also a quote popularized by Mark Twain that says: “There are three kinds of lies: lies, damned lies, and statistics.” Hmmm… so which is it? Well, I think it is all in how you approach it. Let’s get into numbers vs. insights in this episode of Leverage Your Spark. 📋 Get the AI Note-Taking Setup Guide — stop relying on...

Get in Touch! Send us a message. No one likes being judged. Which is the reason I think that a lot of businesses end up skipping or avoiding metrics. But, hear me out here… metrics are not judgements! Sure, most of the time they get treated like grades, but that’s all wrong. Metrics are the landmarks and trail markers on your treasure map to success. If you aren’t checking them, you’re going to ha...

Get in Touch! Send us a message. When presented with a bunch of options, it's completely normal to be overwhelmed. (if you don’t get overwhelmed, we need to talk - I want to know your secret). I’ve found the best way to combat overwhelm is to figure out my criteria for what’s important, so I can get right to the information that matters. And that’s what we’re digging into for your website in...

Get in Touch! Send us a message. Are you hesitant to send out calendar invites or don't prefer to share drive links, because they don't actually have your business email address on them? That's NOT what email is for!  This is the final episode in our series examining the idea that we're using (and misusing) email for far too many things.  The reason this happens is obvious, ema...

Get in Touch! Send us a message. Do your monthly reports arrive in your inbox? That's NOT what email is for!.  This is the third episode in our series examining the idea that we're using email for far too many things.  And I get it - email is the defacto online business communication. But that’s no reason to let it continue. In this episode we’re taking a look at this potential issue thr...

Get in Touch! Send us a message. Are you keeping your to-do list in your inbox? That's NOT what email is for!.  This is the second episode in our series examining the idea that we're using email for far too many things. (that is - that’s NOT what email is for) It is understandable how we got here - email is the default way to conduct business communications online. But that’s no excuse f...

Get in Touch! Send us a message. Do your website form submissions come to your email? That's not what email is for! This is the first episode in our series examining the idea that we're using email for far too many things. [what is email for] - asynchronous exchange of messages [history of email] In the beginning, there was only email. Really - the first use of the “internet” was an emai...

Get in Touch! Send us a message. My first job was doing data entry for my Dad. He had written the computer programs to process and analyze the sales & labor data for the restaurant. But… in order for those to work, the numbers from the miles & miles of daily report receipts (yes, really - all the sales for the day were spit out on one looooong receipt - like the ones you get at CVS, but na...

Get in Touch! Send us a message. I spent the first 4 years of my business half-ass attempting to implement everyone else’s systems, and it sucked. Late nights, money stress, racing to meet deadlines, having zero confidence about everything because it felt like I was doing it all for the first time.  It wasn’t really until I hired my first coach and then got into Client Attraction Business School w...

Get in Touch! Send us a message. My parents opened a restaurant the year I was born. Not until I became a business owner and a parent myself in the same year did I have actual appreciation of what kind of bold courage that required. (seriously… what were they thinking?!?!) To be candid, my parents had no business opening a restaurant. They are both farm kids from rural Montana. My dad was an engin...

Get in Touch! Send us a message. Owning a business is hard work. But, there are "simple machines" available to every business owner to help your hard work yield more results. Each episode of Leverage Your Spark will cover a business topic viewed through a simple machine of business - ending with an invitation to go implement a change in your business that will enable you to do more with...

Get in Touch! Send us a message. Websites are critical for communication & attraction in your business. And they can be so much more. Their functionality can extend to pretty much every facet of business: sales, operations, customer service, human resources (particularly recruiting), finance… the list goes on. When used properly, websites are business assets. Strap in for a quick listen to why...