Elevated with Brandy Lawson

Get in Touch! Send us a message. Do you also get that FOMO feeling when you hear a term you’re unfamiliar with? Well, don’t fear missing out on Marketing Operations because in this episode of Leverage Your Spark I’ll reveal why you may not have heard of this yet. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetno...

Get in Touch! Send us a message. Welcome to Season 3 of Leverage Your Spark! In this first episode we’re answering a very fundamental question for modern marketing teams: What is Marketing Operations? You may not be familiar with this term, you might have heard it used, but if you are in marketing, I’d bet you’ll get crystal clear really fast on Marketing Ops as you listen to the episode. 📋 Get t...

Get in Touch! Send us a message. Leverage Your Spark is a podcast that delivers quick & easy to digest knowledge bombs for CMO’s and other marketing leaders who need the most out of available resources to execute big growth. Each 5 minute episode delivers insights and simple steps to take to improve the leverage available to you and do more (more effectively) with less. This season covers the...

Get in Touch! Send us a message. Breakups are hard, and can be even harder if you've left clothes in the closet, toiletries in the bathroom and your favorite mug in the kitchen cabinet. In this episode of Leverage Your Spark, let's talk about how to use technology, tools and processes so parting ways is easier and no one has to awkwardly ask for their favorite sweater back. 📋 Get the AI...

Get in Touch! Send us a message. All good things must come to an end, and parting can be such sweet sorrow. However you put it, when working with experts and external agencies, whether the experience was great or terrible, nothing lasts forever. In this episode of Leverage Your Spark you’ll hear two stories of parting ways with clients. 📋 Get the AI Note-Taking Setup Guide — stop relying on memor...

Get in Touch! Send us a message. In life and in business, there often isn’t a happily ever after. People change roles, companies evolve, get bought, go out of business and experts get fired. In this episode we’re tackling the uncomfortable topic of the unexpected end to a client-expert relationship.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable rec...

Get in Touch! Send us a message. You hired the right expert, they were a great fit, they did the work you needed and now the project is done… so, what now? That’s what we’re chewing over in this episode of Leverage Your Spark. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Sup...

Get in Touch! Send us a message. Unnecessary meetings and excessive emails are personally offensive to me, because efficiency and effectiveness are two of my top values. Listen in to this episode of Leverage Your Spark to learn how to avoid pointless emails & meetings and my tip that will have your colleagues thanking you. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and star...

Get in Touch! Send us a message. Transformation is hard, uncomfortable and sometimes in the middle of the journey, we aren’t sure we still want to end up in the destination we set out for. It’s even more challenging if we’ve hired someone to help us. It’s story time in this episode of Leverage Your Spark, and it’s a tale of a pet-focused brand with big aspirations. 📋 Get the AI Note-Taking Setup...

Get in Touch! Send us a message. In the last episode, we discussed how to avoid hiring an expert steamroller. You know, somebody who comes in, hijacks the project and leaves you with something you didn't even want in the first place. In this episode, we're going to talk about the other side of the relationship, when the client steamrolls the expert. 📋 Get the AI Note-Taking Setup Guide...

Get in Touch! Send us a message. Sometimes when we hire expert help, we don’t end up getting what we wanted, and are left with something we don't even know what to do with. This is fairly obvious when the expert is a personal stylist, or decorator (anyone remember the straw wall on Trading Spaces?) There are many ways things get derailed, but listen in to this episode of Leverage Your Spark t...

Get in Touch! Send us a message. If you've ever wondered how to engage with someone to solve a problem, you're not alone. Even with websites it can be really unclear if you need a designer, developer, SEO expert, or something else entirely. Let's help clear that up and get you started improving how you work with experts in this episode of Leverage Your Spark. 📋 Get the AI Note-Taki...

Get in Touch! Send us a message. There are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it's actually a hallmark of an amateur. The question is…  Do you like it?  Listen on to this episode of Leverage Your Spark, to find out why you should run if your expert is asking you this quest...

Get in Touch! Send us a message. If you've ever wanted to hire help, but didn't know exactly what to ask for, or what you needed, you only really knew that you needed something, then this episode of Leverage Your Spark is for you. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's...

Get in Touch! Send us a message. Isn’t it great when things ARE as advertised? When you get the value from something you invested in. It is an incredible feeling. To get that feeling every time you work with an expert, listen to this episode of Leverage Your Spark and learn how to prep your organization to best work with an expert so you can more reliably get the value you expect. 📋 Get the AI No...

Get in Touch! Send us a message. The road to hell is paved with good intentions, or so the saying goes. In my experience, so is the efforts of the wrong expert hired to help your organization. Listen to this episode of Leverage Your Spark to learn how to avoid hiring the wrong expert. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every cli...

Get in Touch! Send us a message. When trying to make a decision, my son’s go-to tie-breaker is eenie-meenie-minee-mo. While that can work for 8-year-old decisions like what Otter Pop flavor to have, in this episode of Leverage Your Spark let’s talk about better ways to decide which experts to hire in your business. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a...

Get in Touch! Send us a message. Often the most effective “tricks” are the simplest ones. In this episode of Leverage Your Spark we’re breaking down one of the most basic, and most transformative business “hacks” I’ve found - the scorecard. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's...

Get in Touch! Send us a message. Ever had that feeling of terror when you are about to drop some serious cash on something you have no guarantee will work out? If so, then this episode of Leverage Your Spark is for you. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower...

Get in Touch! Send us a message. I've come to believe that in both business and life, there's never a perfect time for anything. Gonna get married? Never a perfect time (I think couples planning weddings last year really feel this) Gonna have a baby? Never perfect time - sometimes it happens when you’ve been fired and just started a new business. It's cute that we tried to plan that...

Get in Touch! Send us a message. Finding yourself in the situation of needing help is pretty common. And sometimes when we get into that situation, we can figure out what the next steps are. And sometimes, we just start overthinking, or panic, and in most of these cases experts can help. It becomes a matter of finding the right one. However, there are some cases when you don't want to hire an...

Get in Touch! Send us a message. It seems like it never fails. Most of us go looking for help too late. And if this is you, you're not alone. I think this is due to a few reasons. One, when things are not our area of expertise, we grossly underestimate how much time it will take. Check out episode 1 to learn more about this (it’s called the Dunning Kruger effect). But also, we tend to be over...

Get in Touch! Send us a message. If you’ve worked in a corporate organization and had the pleasure (misfortune) of implementing a new software, you might know that the consultants usually cost more than the software itself the first year. There’s a good reason for this. The best software is absolutely worthless unless it is being used well and in alignment with processes and goals of the organizat...

Get in Touch! Send us a message. I don’t know about you, but when I’m thinking about change, it helps my brain to see how other people have done it. For example, we changed project management software at the beginning of the year. This can be nerve-wracking, but our team was pretty confident moving to Clickup because we watched a video of how someone else in a similar business had set it up and wa...

Get in Touch! Send us a message. So far this season we’ve discussed the reasons why you hire an expert. Specifically episode 1 was about hiring an expert because you don't know what you don't know, and episode 2 was about when you know things so well that you're overlooking all the holes that everyone else is gonna fall into. But, what about why NOT to hire an expert?  📋 Get the AI...