eCommerce Matters

Join Philip Huthwaite, Founder and CEO of BlackCurve, on the latest episode of eCommerce Matters, the world's leading eCommerce pricing podcast. Episode 57, "Mastering Black Friday and Cyber Monday," unveils the ultimate last-minute cheat sheet for success during the upcoming promotional frenzy. Philip is joined by a panel of industry experts, including Adam Pearce (CEO of Blend Comm...

In this episode, titled "Create a Winning Pricing Strategy for Black Friday and Cyber Monday in 10 Easy Steps," Philip Huthwaite, Founder and CEO at BlackCurve, and Dr. Rob Horton, Chief Product Officer at BlackCurve, share valuable insights on how retailers can thrive during the high-stakes Black Friday and Cyber Monday shopping season. The hosts dive into ten essential steps to help re...

In this episode of eCommerce Matters, we have exciting news to share about BlackCurve's recent expansion into eight new countries. BlackCurve has successfully launched its services in eight new countries, spanning three major regions: Australasia: Australia and New Zealand (2 countries) The Americas: Brazil and Canada (2 countries) Europe: France, Italy, Spain, and The Netherlands (4 countries...

In this episode, we look at where prices appear on Google Shopping. We look at why pricing is so important to success on Google Shopping. We discuss how to identify if your prices are competitive. We introduce BlackCurve.com/FREE to help you find out quickly if pricing is holding back your Google Shopping performance. Top tip - we recommend listening to Episode 53 before this episode! It's sor...

In this episode we guide eCommerce companies through the steps needed to ensure they maximise their visibility on Google Shopping. We start by looking at why Google Shopping is important in the first place to eCommerce companies, and what we mean by Google Shopping visibility. We briefly touch upon how to get your products listed on Google Shopping. We provide a 5-step health-check to improve your...

In this episode we cover the typical Google Shopping journey, both from the perspective of the eCommerce Merchant setting up the feed, as well as the end consumer. We then explore two Google Shopping optimisation techniques that are often missed: 1. How to improve Google Shopping Visibility 2. How to improve Google Shopping Conversion with competitive pricing. Both of these optimisation techniques...

At BlackCurve, we often get asked: "how do you automatically find matches so quickly?". Well, we’re going to tell you how! We won’t give the crown jewels away, but a bit of a tease. Demystify the process. We will cover: What is product matching? Why getting it right is so important. Different product matching methods. The future of product matching. Hosted by Philip Huthwaite, CEO &...

Learn how to stay ahead of competitors with pricing intelligence software. In this episode, we will cover: - What is pricing intelligence and why do you need it? - The benefits of using pricing intelligence software. - How to choose the right pricing intelligence tool for your business. - Paid vs free pricing intelligence tools: Which is right for you? Hosted by Philip Huthwaite, CEO & Founder...

In this episode, we'll discover the pros & cons of psychological pricing, and explore how this strategic pricing approach can influence consumer behaviour & improve business strategy. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their c...

Discover the meaning and significance of RRP price (Recommended Retail Price) and gain insights into its role in pricing strategies. We'll cover: What is a Recommended Retail Price (RRP)? What is the difference between RRP and MRP? Why is the RRP important to know? How is the RRP price used? The rules for RRP pricing Will there be a time to go below the RRP? Will there be a time to go above th...

In this episode, we're exploring PED (Price Elasticity of Demand). We'll discuss what is PED. We'll talk about why businesses use PED. We'll also cover the basics of what data you need, and what factors can affect PED. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e...

In this episode, we help eCommerce companies set up their pricing strategy. A pricing strategy setup correctly will have huge benefits in helping you achieve your business objectives. This guide covers the seven core steps for a successful pricing strategy. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerc...

Learn how competitor monitoring in e-commerce can give you an edge in the market with our ten tips and tricks on competitor benchmarking, price monitoring, and more. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to i...

In this episode, we discuss how to implement a successful dynamic pricing strategy. The agenda includes: What is Dynamic Pricing, why should you use Dynamic Pricing, what Dynamic Pricing strategies are available, what is the role of Dynamic Pricing software in retail, and best practices for implementing Dynamic Pricing. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton,...

In this episode, we discuss how Shopify users can take their store to the next level with powerful Shopify price tracking. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

Don't let your competitors get the upper hand. Discover how to use price tracking to your advantage and dominate the retail market.  Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing perf...

This episode introduces actionable pricing insights, and how viewing analytics in this manner, can be a game changer for the way retail businesses make daily decisions. We discuss BlackCurve's launch of actionable insights inside its own platform, as well as tease what is coming next in the product roadmap. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Pro...

A monumental time for Shopify users. Say hello to the future of Pricing Intelligence as BlackCurve is now available on the Shopify App Store. Get set up in a few clicks and have your pricing operation optimised in no time.  This podcast episode celebrates the launch of the BlackCurve Pricing App on Shopify, covering how to find us on the Shopify App Store, what the setup experience is like, w...

In this podcast, we reflect back on the topics of eCommerce Matters episodes in 2022, which include: the link between pricing decisions and your google ads/organic performance, how to focus your pricing decision-making when you have thousands of SKUs, the importance of understanding how to optimise your digital shelf, how to get the most out of BlackCurve pricing insights, what are the best pricin...

We've done a roundup of some of the best eCommerce software out there. We speak a lot about pricing on this podcast, but we come into contact with lots of eCommerce companies from a multitude of sectors and sizes, and it is always fascinating to hear what technology they’re using across their business to get the edge. I thought today, we would pay it forward, by presenting some of the highlights f...

We’re discussing how you can interact with BlackCurve’s powerful rules engine, and get all of its benefits, without even logging into the front end. The flexibility this gives, especially for larger data-rich organisations is epic. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerc...

Gartner - The technological research and consulting firm states that: "By 2023, more than a third of organisations will be using Decision Intelligence to help make decisions". If you've not heard of the term, this podcast is for you.  In this episode, we provide an overview of what actually is Decision Intelligence; and provide real examples of how e-commerce businesses are using Decision Int...

It's not "Pick of the Pops", but "Pick of the Pricing" this time around. In this episode, we explore our top 5 pricing rules for eCommerce SMBs. The top five includes: 5. Market Average Pricing. 4. Market Position Pricing. 3. Rounding Rules. 2. Digital Performance Rules. 1. Pricing Safeguards. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCu...

We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve. Tease out every bit of optimisation! We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more! Hosted by Philip Huthw...

The digital shelf is anywhere your products are visible and available to buy online. The digital shelf is how you get found, and how you make an impact. The digital shelf is one of the most crucial facets of eCommerce. In this episode, we look at what is the digital shelf in more detail, why is it important, and how you can win a bigger share of the digital shelf against your competitors. Hosted b...