eCommerce Badassery

Selling online can feel impersonal, but you’ve got more opportunities to make your customers feel special than you might think. In this quick episode, I’m sharing seven ways to surprise and delight your customers this holiday season... without creating a ton of extra work for yourself. Inside this episode: What makes an unexpected extra worth including. How to give loyal customers a little VIP tre...

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook. Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to act...

Holiday marketing can start to feel pretty repetitive, especially when you’re promoting the same product assortment for weeks on end. But you don’t need a constant stream of new products, promotions, or elaborate gift guides to keep giving customers a reason to pay attention. In this episode, we’re talking about how to change the positioning around the products you already sell so they feel releva...

New customers could be sitting on your site right now, waiting for a reason to join your email list before Black Friday. This week, I'm sharing ways to grow your email list before the holiday rush, from the basics most stores get wrong to the creative ideas your competitors aren't using yet. Shoppers are already researching their Black Friday buys, and the ones who join your list now are the ones...

Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how I’d approach these findings as an eCommerce strategist. From choosing your promotion to deciding how often to email, this episode will help you ask be...

Most of the metrics you're blaming right now aren't actually the problem. Your conversion rate, your ad performance, your email flows... they're usually just the messenger. And chasing the wrong fix means you spend real time and money without ever solving anything. In this episode: The one question to ask before you touch any underperforming metric in your business Why the obvious answer is almost...

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we’ve all heard for years. In this episode, I’m breaking down the data through an eCommerce lens and digging into: Whether image-heavy emails actually hur...

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop). In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because t...

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care? Here’s a hint: it’s not about slashing prices. In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you t...

One accidental slip of the tongue on QVC turned into a viral moment, a Jimmy Fallon appearance, and apparently, a whole lot of sold-out wigs. But beyond being freaking hilarious, Toni Brattin’s now-infamous live TV moment is also a pretty great reminder for every business owner who’s ever been afraid to put themselves out there. In this episode, we’re talking about the fear of looking stupid, why...

Think local marketing is only for brick-and-mortar stores? Think again. In this episode, I'm sharing why some of the biggest opportunities for your eCommerce business might be closer to home than you realize. If you're looking for fresh ways to increase brand awareness, reach new customers, and build stronger relationships before the holiday shopping season, this conversation will get the wheels t...

The biggest brand campaigns of 2026 share a handful of strategies, and none of them require a seven-figure marketing budget to pull off. Marketing Dive rounded up the year's standout campaigns, and these weren't chosen on vibes. Every one had results the companies reported publicly. Aerie, Coach, Expedia, Burger King, and Dove ran them with massive teams and millions of customers behind them. The...

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one. In this episode of the eCommerce Badassery Po...

Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you've been waiting for. I'm walking through the eCommerce advice you've heard a million times and still aren't doing. These come up over and over with my students and clients, including the ones who look like they have it all figured...

Owning an eCommerce business can feel overwhelming, especially when you're wearing all the hats. Between marketing, tech issues, customer service, inventory, and everything else on your plate, it's easy to fall into the habit of trying to figure everything out yourself. In this episode, I'm sharing a pattern I've noticed over and over again... both in my own business and while coaching Shopify sto...

You might be thinking more traffic is the answer. More ads, more content, more new eyeballs. And sure, traffic matters. But there's revenue already sitting in your business right now that you're not tapping into. This episode is a sneak peek from the SIP Magazine, the exclusive monthly publication for Lounge members. Last month's issue covered 6 places to find revenue you already have — and today...

Shopify Editions Summer 2026 is here, and there's one update quietly affecting whether your products show up in AI shopping results at all. Most merchants have no idea it's even an issue. This release packed in 150+ updates across AI shopping, wholesale, inventory, and marketing. Some are worth acting on immediately. A few come with real limitations the announcement didn't make obvious. And at lea...

You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning window of your whole year, and most store owners spend it on the wrong things. Inside, the 6 moves actually worth your time for the back half of 2026: what to double down on now, and what to drop so you have room to do it. Plus the...

Ever been told you need to hire help ASAP? Same. And while that's usually good advice, nobody warns you about what happens when the person you hired is actually making everything worse. I'm talking about this one today because a friend of mine just went through it. She spent months dealing with a VA who was unreliable, couldn't keep up with recurring tasks, and somehow never connected the dots no...

Feel like you’re constantly shouting into the void trying to get eyes on your products? When you have a new launch, a big sale, or a major business milestone, it’s easy to feel like you’re doing all the heavy lifting yourself—or worse, that you need a massive marketing budget to actually move the needle. But you don’t need a giant ad spend to get people talking about your brand. In fact, you’re li...

Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distracted. And most of your people are mentally somewhere between the beach and a backyard barbecue. The good news? Every season change is a fresh opportunity to talk about your produc...

Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s that overwhelm and burnout are sure to show up at some point. And this is confirmed for me every few months when inevitably someone in my audience shares their struggle. The good news is, if you’re feeling that now or have at any tim...

Most online stores are convenient. Fast. Functional. And... kind of boring. According to a survey from Criteo, 76% of consumers say online shopping lacks surprise or delight, and 73% call it "practical, but not exciting." That's a problem if you're trying to build a brand people actually want to come back to. This week I'm breaking down exactly how to close that gap. We're talking about recreating...

What if your marketing isn’t broken… it’s just being ignored? You’ve done the work. You know your customer. You’ve got solid products, decent emails, consistent content… So why does it suddenly feel like no one’s paying attention? Here’s the uncomfortable truth: it’s probably not your product. It’s your messaging. What resonated with your customer a few months ago, might be resonating today.  In t...

What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox. This is the final episode of the Badass Basics series, and I'm closing it out with the piece of the customer journey most product-based stores completely overlook. I'll tell you the story of how I figured this out by accident, what a recent v...