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🚨 "Excusez-moi de vous déranger..." Si vos commerciaux commencent leurs appels comme ça, vous avez un GROS problème. Lors d'un Live LinkedIn, j'ai eu le plaisir de discuter avec Loïc Jeunot 🎬 Ancien vendeur, aujourd'hui formateur-coach et auteur de "Vendeurs : tous les secrets pour répondre aux objections". Son parcours ? Dyslexique, "cancre" selon ses profs... devenu expert en vente 🎯 Ce qu'il...

💸 90% of VC-backed Startups Fail. But what happens to the patents, codebases, and algorithms once the pitch deck dreams are dead and the runway is gone? 🔥 Millions in intellectual property are rotting in the graveyard of VC portfolios. 💰 💰💰 ⚱️ What if, buried in the cemetery of VC portfolios, there was a gold mine that could explode IRR beyond what unicorns ever delivered? 🗑️ What if we stopp...

The Psychology Behind Trump's Brand: What Every Entrepreneur Must Learn Love him or hate him → there's ONE thing you can't deny about Trump's personal brand: It worked. From real estate mogul to global household name to the most powerful office in the world. I spent months analyzing one of the most polarizing figures in modern history. Here's what shocked me most during my analysis... 👇 It wasn't...

🚨 MARKETERS, PRODUCT DESIGNERS, ENTREPRENEURS — if you’re still treating women like just another segment, you’re missing out on trillions 💸 Here’s the truth no one dares to say out loud: 💅 Pink. 💬 A few emotional buzzwords. 💖 A sprinkle of “you go girl” energy. That’s all it really takes to turn female browsers into brand evangelists, right? Well… the numbers don’t lie: 👉 83% of purchase dec...

🚨 Aesthetic Medicine Practitioners: STOP Selling Botox 🚨 Start selling something far more powerful (and profitable). 💥 Luxury clinics have the tech, the staff, the marble floors. You? You’ve got something they can’t replicate. 👀 🧬 It’s not about price. 📈 It’s not about protocols. 💉 It’s not even about your injection technique. It’s about something deeper, more human, and 100x more magnetic....

✨ What if your next fully booked calendar doesn’t come from ads, discounts, or before/after pics... but from something much deeper? 🤯 The aesthetic medicine space is changing fast. Clients don’t just want smooth skin — they want belonging. They’re not just chasing a glow-up — they’re looking for connection. And you — yes, you with the perfect microcannula technique — might be missing the most po...

🕵️‍♂️ What if your next customer meeting didn’t feel like an interview… but like a casual chat that reveals everything you need to close the deal? You ask polite questions. They give vague answers. You both smile, but… you leave with nothing useful. Sound familiar? 😬 Now imagine using the same techniques as elite secret service agents — to make your prospects open up willingly, naturally, enthusi...

You don’t need a better funnel. You need a stronger tribe. In a world hyper-saturated with notifications, ads, and AI-generated everything, what people crave isn’t more information—it’s human connection. The smartest brands are not just selling products—they're selling belonging. Welcome to the age of Community-Driven Business 🚀 Where connection beats competition, where mutual aid replaces one-wa...

🧃 Red Bull doesn’t sell drinks. 🚀 It sells stories. 💥 And those stories built a $7.5B empire. Let me ask you something: Is your brand telling stories… or just selling stuff? Because in 2025, community-driven brands don’t just talk — they spark movements. The new playbook? It’s 4-letters long: N.A.M.E. It’s how: 🚗 Tesla made people argue over a truck for 3 years before selling one. 🎨 Banksy we...

🚫 No ad budget? No problem. 📣 No influencers? Even better. 💥 No team? You might already have one – they just don’t have titles yet. What if your startup's unfair advantage isn’t in your tech stack, but in your community? Some of the most iconic brands you know didn’t scale with cash – they scaled with unpaid volunteers who believed in the mission so deeply, they built the empire with you: ✨ Cu...

🧠 What if admitting your mistakes was the purest form of intelligence? Elon Musk publicly apologising after insulting Donald Trump... An admission of weakness? Or a genius move to regain narrative control, restore his credibility and avoid a costly clash? 🤯 Behind this kind of about-face lies a powerful psychological mechanism, often poorly understood, but present everywhere: in strategic commit...

💥 What if wrinkles became optional? 💊 What if getting old was just… a bug in the code? 📈 And what if your next startup could ride the wave of a trillion-dollar revolution? 👴🏼 Getting older used to mean back pain, bifocals, and bedtime at 9PM. Now it might mean beta-testing the fountain of youth. While most of us are googling “best anti-aging serum,” Bezos, Altman & co. are busy throwing n...

💥 Another startup just died. Not because the product was bad. Not because the market wasn’t ready. Not even because they ran out of money. It died because no one cared. 👇 And here’s the brutal truth: Your MVP is not your biggest asset. Your funnel is not your unfair advantage. Your CAC-to-LTV ratio won't save you. Want to know what will? A handful of passionate humans 🐵🐵🐵 around a table, ☕ s...

🚫 Stop Wasting Money on Ads No One Remembers Your marketing budget is inflating faster than your ROI. You're tweaking funnels, hiring copywriters, testing headlines... ...but deep down, you know it’s not working like it used to. Meanwhile, some brands are spending nothing on advertising— and getting fans who literally tattoo the logo on their skin. No, it’s not a fluke. It’s a movement. And it’s...

"LinkedIn? Never." 😠 If you work in communications or marketing, you've probably heard this phrase before. A sceptical executive. A reluctant client. A N+1 who puts the brakes on. And every time, it's the same scenario: you propose a visibility strategy on LinkedIn... and you come up against a wall of objections. ✔ How do you respond without exhausting yourself? ✔ How do you convince without forc...

Marketing to Women Discover the Neuroscience Behind Female Buying Behavior! – You Won’t Believe What You’ve Been Missing! 🧠💡💰💸 Ready to connect with your female audience? Did you know that women control or influence between 70-80% of purchasing decisions? 💰 Despite this, many businesses still struggle to effectively engage with their female customers. It's time to bridge that gap and tap into...

Confession time: I spent 20 years watching brilliant scientists struggle with the same problem: "I lead a research team of talented scientists, mountains of research and papers, and expertise that took decades to build. So why am I still fighting for grants and recognition?" 🤔 Turns out, most academic scientists are sitting on a goldmine without even realizing it! 💎 I recently met a biochemistry...

As an entrepreneurial scientist or engineer, you are trained in the hard sciences, rationality, critical thinking and technical problem solving. And you don't understand the notion of corporate culture, which all the experts say is the most important thing for your success. Don't worry, I was like you, a Mr Spock. It took me a long time to understand what these soft humanities and social 'sciences...

Deep tech isn't a sprint, it's a marathon, where each step requires you to influence (convince, persuade and/or motivate) a new interlocutor: investors, employees, partners, even your own family! Influence isn't just a useful skill, it's a secret weapon for turning your revolutionary ideas into reality. In this article, we'll dive into the best influence strategies, illustrated by inspiring exampl...

AI is forever transforming entire sectors such as construction, hospitality, finance, telecommunications, retail, agriculture, air transport, logistics, pharmaceuticals and automotive. The focus is on improving operational efficiency, enhancing customer experience, increasing revenue and optimising resources through AI. The types of AI used include machine learning, natural language processing, de...

🚀 Want to build a startup that transcends "business" and becomes a movement? 🤔 This article argues that every startup, at its core, is an attempt to create a religious cult! 🤯 It explores fascinating parallels between cult tactics and modern marketing strategies, revealing how successful brands like Apple, Nike, and Tesla build belief systems, not just products. They create disciples, not just...

🚀  L’Aventure Entrepreneuriale de Sandie Giacobi : Une Histoire à Découvrir Absolument Et si je vous disais que derrière chaque grande réussite entrepreneuriale se cache une histoire inspirante, faite d’audace, de vision et de passion ? Celle de  Sandie Giacobi , cofondatrice de l’agence  My Marketing Xperience , en est un exemple frappant. Imaginez deux sœurs jumelles, Sandie et L...

A Message to University Presidents It's Time to Rethink Academic Technology-Push Innovation. Dear University Presidents, Are we maximizing the impact of our research? Are we truly empowering our PhD graduates to become innovators and entrepreneurs? 🚀 I urge you to consider a critical examination of our current technology transfer models. This article proposes a radical, yet highly effective, New...

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🚀 Unlock Your Sales Potential with Darius Lahoutifard! 🚀 Are you ready to elevate your sales game and become a true leader in the B2B space? Join us for an insightful episode featuring Darius Lahoutifard, the mastermind behind MEDDIC Academy and a serial entrepreneur with a wealth of experience from industry giants like PTC and Oracle. In this episode, Darius shares his journey from robotics eng...