Deconstructing Data

Join us for an insightful discussion on data integrations with our special guest Taylor 🌹 Gobar , User Privacy Advocate and Mobile Marketing Growth Leader. Taylor shared her deep expertise in mobile marketing, gained from 14 years in the industry. She provided thoughtful perspectives on dealing with reduced targeting capabilities and loss of control due to changes in mobile tracking policies. We...

We're thrilled to welcome Paul Boynton , Co-Founder of Company Search Incorporated , to Deconstructing Data. Paul discusses how his company provides in-depth global business intelligence from thousands of data sources. We covered topics like data enrichment, supply chain analysis, and the importance of local partnerships for gaining insights that static data lacks. Topics: 1. Sourcing Data: Ob...

This week we welcome Pat LaCroix , Executive Vice President at Seekr Technologies . We discussed Seeker's approach to developing reliable and transparent AI models by training them on verified data that aligns with principles like journalistic standards. We talked about the problem of misinformation spreading due to models being trained on inaccurate data from popular yet unreliable sources, a...

This week we welcome multi-passionate entrepreneur DJ Kim , Founder of Cherry Assistant . In this episode, DJ shared his experiences founding and selling several successful companies, offering tips on validation, automation, and adopting B2C strategies. DJ provides aspiring founders with advice on getting started and avoiding common mistakes based on his own entrepreneurial journey over the past d...

In this episode of the Deconstructing Data podcast, we hosted Rocco Baldassarre , CEO of Zebra Advertisement and Human Data Intelligence . As a Forbes 30 Under 30 honoree, Rocco brought a wealth of digital marketing expertise to the conversation around leveraging first party data, AI, and consumer behavior tactics. Some key takeaways: - Companies must better utilize their own customer data for per...

This week we are featuring Nick Stoltz Chief Strategy Officer at Measured . Nick brings a wealth of experience as a growth hacker, creating success for companies, teams, and technology products through strategic vision, marketing, operations, product commercialization, and business development. He has been instrumental in driving revenue and implementing systems and processes that enhance customer...

This week we welcomed guest Jamie Thomas , CEO and co-founder of Cognito Forms . Jamie explained how he started out studying aerospace engineering but found his passion was in software development and web consulting. He and his co-founder noticed a common need among their clients for customizable software solutions and that inspired them to create Cognito Forms. Their goal is to empower non-techni...

Get ready for a creative conversation about data-driven strategies for brands and advertising!! We're thrilled to welcome advertising expert Kylie Kullack , Head of Client Engagement at Struck to the show. With nearly 30 years of experience helping companies refine their brands, Struck takes a thoughtful, research-based approach to driving business results. Kylie shared fascinating insights fr...

Get ready to dive deep into the data-driven strategies behind marketing success with Narine Galstian , CMO of SADA, An Insight company . We'll discuss how organizations can leverage data analytics to shape their core values and transform their marketing. Discussion topics include: Data-Driven Core Values: Marketing Organization AI: Impacts on Creative Process Performance Indicators: Tracking S...

Join us for an insightful discussion with our guest, Chris Daly , Founder of I Want That! Chris is a wealth of knowledge when it comes to retail merchandizing, pricing and marketing. We'll explore the world of consumer behavior and what motivates people to buy at different price levels and the importance of discounting the right way to maintain your profit margin. Tune in for tactical tips you...

We are thrilled to have Rod Boothby , CEO and Co-Founder of IDPartner Systems with us this week on the Deconstructing Data podcast for what promises to be an insightful and empowering conversation. "The internet was not designed with an identity layer." This has led to on overwhelming amount of internet fraud. Rod's solution to this ever growing problem is to leverage the strength of...

This week we welcome Elizabeth Harr from Hinge Marketing back to the Deconstructing Data podcast. Liz is here again to fill us in on their 2024 High Growth Study. In its ninth edition, this study is built to identify emerging trends in the professional services marketplace and determine what the fastest growing, most profitable firms do differently. We will be covering the following topics: 1. Hig...

This week we had the pleasure of talking to Dr. Kyle Allison , The Doctor of Digital Strategy. Dr. Allison is a professor of digital marketing strategies, which is where he gets his nickname. He also has years of experience running marketing strategies for companies such as Best Buy, TigerDirect, Dick's Sporting Goods and more. Get ready to explore the tech stack driving the advancements in di...

This week we welcome Amit Deshpande to the podcast. Amit brings a wealth of expertise to our discussion as we delve into the intricacies of data science and its terminology to make it more accessible to all. This week's Conversation TOPICS include: Post-Cookie Era: AI Integration Strategies With all the developments with AI, what are the top implications or possibilities for marketers? How are...

Today on Deconstructing Data, we're thrilled to welcome Jacqueline Woods , Chief Marketing Officer of Teradata . Jacqueline has had senior roles in Fortune 500 companies and her achievements are widely recognized, from being named among the 10 Most Successful Business Women Making a Difference in 2022 by cioviews.com to being listed in the TOP 100 Executive Women in Tech to Watch in 2023. Conv...

Don't miss this insightful episode with Jeff Marcoux , Teacher of B2B Marketing at Oregon State University and former CMO at Bombora. Jeff joins us to explore critical strategies for leveraging intent data to boost your go-to-market strategy. Tune in now for practical tips you can instantly apply to enhance your GTM strategy using intent data. Conversation TOPICS include: Intent Data: GTM Stra...

Join us for an exhilarating episode of Deconstructing Data as we welcome our amazing guest, Max Gomez Montejo , to the show. Max is CMO at Next Net Media and brings a wealth of expertise and insights to the table. Max’s innovative, data-driven approach transforms brands, including The HOTH, a leading search engine marketing company and Authority Builders. They boost businesses with services like S...

In this episode, we’re thrilled to be joined by Atul Patel , CEO and Co-Founder of Orbee . He's an expert in middleware and customer experience in the automotive industry. We’ll get into how automakers are using data to automate creative generation and audience segmentation as well as: What role does Middleware play in the automotive industry? What is the role data plays in improving the custo...

This week, we are excited to welcome Latha Sarathy , Chief Research Officer of the Association of National Advertisers , to the podcast. Latha has built a career in advertising research with a purpose! In this episode you will hear how Latha has reshaped the advertising industry with her groundbreaking gender equality research for SeeHer and the ANA. Topics include: 1. Gender-Inclusive KPIs: Marke...

Deconstructing Data is proud to welcome 🌞Sara Hanks, LSS MBB Senior Director, Project Management at GE Transportation, a Wabtec company . Leading a team of project managers who break down functional barriers to solve business problems, with technology based solutions. Sara's approach combines tools from the Lean Six Sigma toolkit, as well as Project Management from PMI and design thinking. Ou...

Today we welcome Barbara Cavness, the visionary CEO of (un)Common Logic on Deconstructing Data. Barbara's journey epitomizes the essence of a purpose-driven leader in the digital age. In this episode, we'll talk about the core principles that Barbara has embraced to set a compelling vision for her agency. We explore her unique approach to humanizing performance-based businesses, her commit...

In this week's Deconstructing Data, we're excited to welcome Chris Rodgers, the esteemed Founder and CEO of CSP, as our special guest. Chris brings a wealth of knowledge and experience in the field of SEO and Google Algorithms, and we look forward to hearing his unique insights and the story behind his journey to becoming a leader in the industry. Topics for Discussion: Google's Algori...

Join us on Deconstructing Data as we welcome Larry Allen , VP and GM of Addressable Enablement at Comcast Advertising. Delving into his journey to the forefront of TV advertising, Larry offers unique insights into the dynamic world of addressable TV. Comcast Advertising is the advertising division of Comcast Cable. Larry was also recently appointed the Board Chairman of Go Addressable, which is no...

In this week's episode, we are thrilled to welcome a special guest, Rico Dittrich, a renowned Project Lead and Privacy Ambassador at Fifty-Five . Rico will share his unique journey and insights into the world of data privacy, an area he has passionately contributed to. Key Discussion Points Include: 1) Cookie Depreciation: Marketers' Dilemma - Delving into the challenges faced by marketers...

Start the New Year with David and Jessie on Deconstructing Data. This week they introduce Louis Lombardi . Louis is the CEO of Wallet Group and founder of Insider Data 360. Conversation topics include: Data Enrichment and Data Mining Meta and Semantic Data Visitor Identification Tech Stack