Deconstructing Data

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Artificial intelligence is changing how marketing teams operate, how campaigns are built, and how brands connect with their audiences. At the same time, founders launching new businesses face a different set of challenges as they navigate early decisions, growth strategies, and com...

AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge. As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that actually supports decision-making. On this episode of Deconstructing Data, Jessie and David are joined...

Creativity has always been at the heart of advertising. Today, data and AI are reshaping how that creativity is discovered, refined, and delivered to audiences. On this episode of Deconstructing Data, Jessie and David welcome Andrew Littlewood, Chief Planning and Data Officer at Brainlabs, to discuss how data insights and emerging technologies are influencing the next generation of advertising str...

Profitability is one of the biggest challenges creative and digital agencies face as they grow. Many scale revenue but struggle to maintain healthy margins, predictable financial models, and operational discipline. On this episode of Deconstructing Data, Jessie and David welcome Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, to discuss how agencies can build finan...

AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge. As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that actually supports decision-making. On this episode of Deconstructing Data, Jessie Lizak and David Fink...

AI systems are only as reliable as the data behind them. Disconnected tools, inconsistent data, and fragmented signals continue to slow down decision-making across organizations. As more companies adopt AI, the challenge is not just implementation; it is ensuring the data feeding those systems is clean, structured, and usable. On this episode of Deconstructing Data, Jessie Lizak and David Finkelst...

Product innovation fails more often from misread signals than from bad ideas. On this episode of Deconstructing Data, we’re joined by Guy White, CEO of Catalyx, an international innovation consultancy helping global brands turn consumer data into predictable market success. For more than 14 years, Guy has led a global team of insights and innovation specialists working with many of the world’s lea...

Customer expectations for next-day and same-day delivery continue to rise, while brands face growing pressure to deliver seamless, personalized experiences across every channel. Behind both of these trends lies the same challenge: strong operational systems and high-quality data. On this episode of Deconstructing Data, Jessie and David are joined by Martin Balaam, CEO and Co-Founder of Pimberly, a...

AI promises instant answers. Most organizations are still stuck on a more fundamental problem: their data isn't ready for it. Information is scattered across systems, locked inside dashboards, or sitting in databases that only a handful of people know how to query. The gap isn't really about access, it's about making data usable by the people who need it, not just the ones who can extr...

When product data breaks down, so does the business. Disconnected tools. Siloed teams. Inaccurate data. These are just a few of the reasons product launches miss the mark, before they even hit the market. On this episode of Deconstructing Data, David Finkelstein & Jessie Lizak are joined by Tom Shoemaker, VP of Product Marketing at Propel Software, to explore how a unified product data strateg...

The Super Bowl is more than a game. It is one of the largest cultural stages in the world for brands. Every ad carries signals about representation, values, and identity. The question is not just who made the best commercial. It is what those messages reveal about culture, audiences, and the brands behind them. On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined b...

Data has never been more available, or more misunderstood. Neil Sahota, CEO of ASCILabs and United Nations AI Advisor, joins Deconstructing Data to uncover the uncomfortable truths most businesses are missing about their data. With decades of experience guiding Fortune 500 companies, global institutions, and emerging tech leaders, Neil breaks down the real risks hiding in your analytics and the st...

Kat Wifvat, PhD CEO of Nuubi and a Data Science professor, joins Deconstructing Data to explore how AI is reshaping education and preparing students for the future of work. In this conversation, Kathryn brings an academic and operator perspective to the role of AI in learning. She shares how educational institutions can move beyond experimentation and start treating AI as a true pipeline for workf...

Most marketers have access to more data than ever, yet still struggle to make sense of it. From social metrics to Google Analytics to on-site behavior, the challenge isn’t getting the numbers. It’s knowing what to do with them. On this episode of Deconstructing Data, we’re joined by Cynthia (Clements) Krantz, MAJ, Founder and President of Mezzo Creative LLC, to explore how brands can connect data...

This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising. From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all. With deep expertise in ad tracking and attribution,...

Most companies are drowning in dashboards but starving for action. In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports. Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insig...

From launching to scaling, how do founders get marketing right the first time? This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels, stronger brands, and better campaigns. Julie has reimagined digital advertising for startups and scaling...

How do you know your marketing is actually working? On this episode of Deconstructing Data, we’re joined by Adam Ortman, Founder and President of Kinetic319, to explore the truth behind performance, beyond just clicks and conversions. Adam brings decades of experience at the intersection of media, analytics, and consumer psychology, helping major brands like Nike, American Express, and UnitedHealt...

Tim Berney, CEO of VI Marketing and Branding, brings more than 30 years of strategic marketing leadership to this week’s episode of Deconstructing Data. As the founder of one of the region’s leading agencies, Tim has helped brands across industries adapt to the digital shift, using data to shape smarter campaigns and more meaningful engagement. In this conversation, we’ll explore how data can driv...

When data lives in silos, marketing falls short. This week on Deconstructing Data, we’re joined by Cedric Chereau, a seasoned leader in customer engagement and personalization, to unpack why first-party data is every marketer’s most powerful asset, and how to turn it into meaningful action. With years of experience transforming loyalty programs into scalable, data-driven engines for growth, Cédric...

Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, is a creative force known for leading award-winning work across nearly every marketing discipline. From brand campaigns to CRM, digital innovation to experiential marketing, she has consistently pushed the boundaries of what's possible, across industries like pharma, tech, CPG, and finance. Today, she leads high-impact creative...

Numbers tell a story, if you know how to read them. On this episode of Deconstructing Data, we’re joined by Laura Forester, an award-winning marketer and strategist who blends data with storytelling to create meaningful brand connections. As Director of US Brand Strategy at Gravity Global, Laura is passionate about human-centered design and turning insights into action. We’ll explore: 1. Data and...

On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data. Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a company focused on creating brokerless, consent-based access to behavioral data. Her vision: to b...

Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy. Ashleigh has built and scaled global marketing programs that actually move the needle. Her approach is rooted in data, driven by strategy, and focused on impact. From demand...

Modern marketing is experiencing a data reckoning. From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos. On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true performance. Wit...