Decoding Oblivion

AI, vibe coding, startup building, product management, AI founders - software has never been easier to build. The hard part now? Getting people to care. In this episode of Decoding Oblivion, Eva sits down with Addy De La Cruz (AI Product Strategist at Google, Founder of Clara) to discuss why coding is no longer the biggest bottleneck, how AI is changing startup creation, and why understanding user...

AI agents, AdTech, programmatic advertising, AI automation, media buying - this episode explores how AI is quietly reshaping the advertising industry from the inside. AI agents are already buying ads, optimizing campaigns, and changing how media buying works. But will AI actually replace marketers and media buyers - or just make the biggest platforms even stronger? In this episode of Decoding Obli...

ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers . Web3, AI visibility, B2B marketing - this episode covers it. If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s t...

In this episode of Decoding Oblivion, we explore a new reality where AI can launch tokens, trade, and generate revenue on its own . What happens when agents don't just execute tasks — but earn, reinvest, and operate independently? Our guest, Mauricio Trujillo, CEO and co-founder of Claw Pump — a gasless token launchpad built specifically for AI agents on Solana — breaks down how this new “agentic...

What happens when email meets Web3 and AI and why should you care? In this episode of Decoding Oblivion , we explore how one of the oldest communication tools is being reinvented through blockchain, artificial intelligence, and new user-centric models. Our guest, Gerald, founder of Ethermail, breaks down: — why email hasn’t fundamentally changed in decades — how connecting email with crypto wallet...

Media isn’t dying. It’s being rebuilt in real time. In this episode of Decoding Oblivion , I sit down with Fred Lai, a strategic communications expert with a background in journalism, digital media, and blockchain. The conversation breaks down what’s actually happening to modern media, from collapsing ad models to fragmented attention and platform-controlled distribution. We cover shifting credibi...

In the first episode of Decoding Oblivion, I sit down with Rodi Patlis, co-founder of LeadGet, a B2B outbound growth agency ranked in the top 10% of Smartlead users worldwide by replies and deals created. We talk about how outreach has evolved, what automation actually changes, and why the old rules around “cold vs warm” don’t really apply anymore. We unpack where AI genuinely adds value in the sa...

On Decoding Oblivion , I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today. This podcast exists because the rules have changed. Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly...