CVO Live by Omniconvert Podcast

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understand...

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understand...

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understand...

This week's CVO Live episode features Martin Greif - President of SiteTuners, Speaker, and Author, for an exciting deep-dive into the Economics of Testing! Join him and Valentin Radu and uncover the economic value of testing, including how to assess individual tests and their impact on your business. See how CLV factors into the equation and gain insights into choosing the right tests for your goa...

In this CVO Live episode, we've managed to rope in a guest who's nothing short of a technological superhero: Ronny Kohavi, Vice President and Technical Fellow, fluent in Data Science, Engineering, AI, Machine Learning, and Controlled Experiments. He and Valentin Radu discussed: - The principles and challenges of being customer-centric and data-driven - The value of CLV as a metric - The role of A/...

We had a special guest for this CVO Live episode: Robert Craven, Director, GYDA.co (Grow Your Digital Agency) and "the BEST at growing your agency" - crowned by Dennis Yu.  Robert is known for helping agency directors get what they want. He achieves his mission by challenging presentations, asking tough questions, and helping agencies grow faster and more successfully. Even it means also helping t...

Valentin Radu and Steen Rasmussen got together for a new CVO Live Episode.   Steen Rasmussen is the Co-Founder and Director of Data Innovation at IIH Nordic, with 20+ years of experience with leadership, data strategies, and communities. He is also an internationally recognized speaker in data and an acclaimed international business thinker and communicator. During CVO Live, Steen shared his insig...

In today's market, everyone is doing attribution, regardless of the technology, channels, or strategies they use to reach more customers. What makes a business successful should not be defined by what the analytics platforms are telling them to look for, but measured by the KPIs that accurately measure the value of each customer by the channel they came from. Russel McAthy, CEO and Founder of Ring...

In this episode, Arnout Hellemans shared his expertise on how to leverage Google and other analytics to gain insights into customer behavior, identify opportunities for optimization, and ultimately create a winning online strategy that drives customer engagement and maximizes ROI. Follow Arnout on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start bui...

Even if Conversion Rate Optimization isn't directly linked with creating loyal customers, optimizing the website to create seamless experiences for your visitors is crucial to starting a relationship on the right foot.  In this episode, our guest Ruben de Boer, Conversion Optimization Consultant & Bestselling Instructor, shared his insights and strategies for maximizing the value of your website v...

Andi Jarvis - Founder of Eximo Marketing, dad to Kiera, and BBQ fanatic - and Valentin Radu sit down for an insightful talk on effective marketing strategies powered by Customer Lifetime Value. From reminiscing about how things were in the times of Direct Mail, before MySpace was even a thing, to analyzing the current obsession with acquisition, and organizational alignment, Valentin and Andi tack...

In this episode, Itay is sharing his expertise on managing creativity and innovation in the workplace and aligning the entire organization, acting in harmony for a single purpose.  His philosophy and how it can help anyone in leadership having trouble with cross-departmental silos, communication, and leading with a clear purpose and vision, under the CLV North-Star metric. Follow Itay on Linkedin...

In this CVO Live episode, Richard Chapple - co-founder of The Growth Foundation, shared how he incorporated CLV principles in his work as an expert at unlocking huge, profitable, and sustainable growth for start-ups, scale-ups, and established businesses. Tune in and discover what it takes to become truly customer-centric and grow your business in a sustainable way! Follow Vinny on Linkedin Follow...

In this CVO Live episode, Ronak Shah, CEO of MyObvi, shared the mind-blowing realization that his company was fighting against 60+ other similar organizations, while he and his team of only 8 people built a 40 million dollar business in under four years, by unlocking the principles of Customer Lifetime Value.  Follow Ronak on Linkedin Follow Valentin on Linkedin Save your seat for future live sess...

In this CVO Live episode, Valentin Radu and Vinny O’Brien - eCommerce Trainer & Consultant - discuss what it means to be customer-centric in eCommerce.  From the meaning of CLV to aligning your organization around it, and even tool investment, the two go through all sorts of fascinating insights.  Vinny runs Vinny & Co, an eCommerce consultancy firm, and is one of the UK and Ireland’s leading eCom...

In this episode, renowned customer service and experience expert Shep Hyken sat down with Valentin Radu for an illuminating and highly productive discussion on customer experience (CX) and how it can become a revenue-generating machine. Customer Experience is a critical component for any business seeking to remain competitive and grow in today's marketplace. Tune in and get priceless insights and...

Using his 25+ years of business optimization experience, Bryan Eisenberglistens delivered a fantastic series of insights that are sure to provide valuable guidance for navigating the ever-evolving eComm & Retail landscape of 2023 and beyond. If you're looking to stay ahead of the curve and achieve success in today's competitive business environment, then be sure to tune in and listen to this fanta...

Joining the CVO LIVE, Lucy Heskins from Oh Blimey shares insights on the highly effective Jobs to Be Done Methodology.  Watch the episode to understand why and how this methodology became the star of Customer Research, and how you can use it to uncover the hidden reasons why customers will really buy your products.  Tune in to learn how to use the JTBD methodology for insanely persuasive marketing...

When 99,9% of marketing agencies have the same UVP, you need to bring something more to the table to get ahead.  In this episode, Adam Pearce and Valentin Radu dive into how Customer Value Optimization (CVO) can help marketing agencies gain a competitive edge in the eCommerce industry.  The two share insights on how marketing agencies can use CVO to help their clients increase customer lifetime va...

The marketing world is operating on outdated strategies and patterns that are ineffective in today's eCommerce landscape.  This episode explores the limitations of traditional marketing approaches and why businesses need to adopt a customer-centric mindset that prioritizes delivering value.  Jeremy Epperson - Chief Growth Officer @ConversionAdvocates shares insights on how to implement Customer Va...

If you’re an eCommerce professional (or owner), you might be struggling with growing and creating a loyal customer base.  We invited Prof. Daniel McCarthy for a CVO Live episode, to discuss the real reasons why eComm & Retail companies are struggling so much these days. With his background in finance and his Ph. D. in statistics, he can look at the industry through different lenses as opposed to a...

In this episode, we invited Johann Van Tonder, COO at AWA Digital, to share his expertise and insights on ideation and optimization in eCommerce.  The main idea of this episode revolves around establishing an optimization culture in your company. For it to be successful, it's crucial to involve senior-level team members and understand customers' problems and pain points.  As an author and one of t...

In this episode, Will Laurenson shares the best strategies to use for increasing Customer Lifetime Value in the modern eCommerce world, starting with the customer-centric mind, fulfilling every CRO issue, and delivering relevant value to the customers.  Follow Will on Linkedin Follow Valentin on Linkedin Save your seat for the future live sessions here and let's start building profitable businesse...

To avoid losing customers, it's essential you focus on optimizing the customer experience rather than relying solely on marketing efforts.  In this episode, Valentin Radu discusses the importance of Customer Value Optimization (CVO) with Khalid Saleh, CEO at Invesp.  They explore how to create a customer-centric strategy that prioritizes delivering value to your most valuable customers. The episod...

In this episode, we dive into the importance of customer centricity in eCommerce and how Customer Value Optimization (CVO) can help businesses achieve it.  Talia Wolf offers us tips on meeting customer needs, adapting the customer journey for these needs, and delivering exceptional customer service.  Tune in to learn how to put the customer at the center of your eCommerce strategy and create lasti...