Custom Apparel Startups

Episode 203 – How to Compete in a Crowded DTF Market This Episode  Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to deal with customer expectations Traps to avoid Understanding your niche How to compete the smart way Resources & Links ColDesi DTF Printers Buy DTF Printers and Supplies online Episode 203 – How to Compete in a Crowded DTF Market In...

Choosing the Right DTF Printer: A Guide for Professionals (and Beginners) This Episode  Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to determine which type of DTF printer is right for you Pros and cons of budget, mid-tier, and professional printers Additional items to consider when purchasing a DTF printer Resources & Links ColDesi DTF Printers Buy DTF Pri...

Episode 201 – Grow Your Business with Direct Mail – Featuring Taylor This Episode  Marc Vila, Michael Palme and Austin Gordon  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to use data to target the perfect audience How to estimate the cost of a direct mail campaign How to track the results and measure the ROI Resources & Links Colman and Company Blog ColDe...

Episode 200 – The Secret to Selling T-Shirts Right Away This Episode  Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Six strategies proven to create sales How to leverage social media for instant sales How a well-timed text message can create sales Resources & Links Colman and Company Blog ColDesi Learning Center The Secret to Selling T-Shirts Episode 200 &...

Episode 199 – Growing A Customization Business This Episode  Marc Vila, Trent Walden, Trevor Walden  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn The importance of understanding your target market Getting the correct equipment to serve your target market When to add new equipment Tips for customer satisfaction Resources & Links Colman and Company Blog ColDesi Learni...

Episode 198 – How To Convert A Screen Printing Shop To DTF This Episode  Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to transition from screenprinting to DTF How much you’ll need to invest Pros and cons of DTF printing Whether you should keep your screenprinting equipment Resources & Links Colman and Company Blog ColDesi Learning Center Episode...

Episode 197 – DTF vs Screenprinting with Howard Potter This Episode  Marc Vila and Howard Potter  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How printing technology has changed in the last 20 years Pros and cons of each printing method Why you should do research and ask lots of questions Resources & Links Colman and Company Blog ColDesi Learning Center A&P Mas...

Episode 196 – Overcoming Struggles of Growing a Business with Howard Potter This Episode  Marc Vila and Howard Potter  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why you should always plan for growth How and why you should periodically assess your space Why happy customers can be better than any advertising you buy Resources & Links Colman and Company Blog ColDesi...

Episode 195 – What You Should Know Before Buying a DTF Printer with Howard Potter This Episode  Marc Vila and Howard Potter  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Space and power requirements for DTF printers Questions to ask the equipment seller. Why Direct To Film printing is such a game changer. Resources & Links Colman and Company Blog ColDesi Learning Ce...

CAS MiniCast – High Performance DTF Printing with Mike Angel This Episode  Marc Vila Marc Vila Mike Angel  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why DTF technology is superior for decorating a wide variety of fabrics How DTF technology compares to other apparel decorating methods Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipm...

Episode 194 – Improve Online Sales with Shopify and ClickWear This Episode  Marc Vila and Mike Angel  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How an inexpensive Shopify website can help you and your customers How ClickWear can help increase your custom apparel sales Resources & Links ClickWear: A Shopify App for the Custom Apparel Business ColDesi OnDemand Colm...

Episode 193 – It’s Time to Raise Prices This Episode  Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why you should do market research and competitive analysis before raising prices How to tell your customers about the price increase Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 193 – It’s Time...

Episode 192 – How To Diversify Your Business This Episode  Marc Vila & Holly Wood  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Five different methods of diversifying your business Why you should diversify your business Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 192 – How To Diversify Your Business When it comes...

Episode 191 – What Is The Best T-Shirt? This Episode  Marc Vila & Mike Putnam  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Different machines and technologies work better with different materials Other factors to consider when choosing a t-shirt Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 191 – What Is The Best...

Episode 190 – Starting a Business This Episode  Marc Vila & Amir Bavi  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to turn your idea into a business Steps for getting started Pitfalls to watch out for Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 190 – Starting a Business Starting A Side Business And Growing T...

Episode 189 – The 4 Ps of Marketing This Episode  Marc Vila & Sara Isom  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How the 4 Ps can help you understand your business goals How using the 4 Ps can help you make better advertising decisions Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 189 – The 4 Ps of Marketing M...

Episode 188 – Setting up Your Social Media Strategy This Episode  Marc Vila & Jes Santiago  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why you should have a good social media presence What to consider before planning your strategy How to plan and implement a good strategy for your business Resources & Links Colman and Company Blog ColDesi Learning Center Leasing E...

Episode 187 – Expert Advice on Equipment Financing – John Sullivant of Adia Capital This Episode  Marc Vila & John Sullivant  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why you should finance vs paying cash Financing vs Leasing Installment vs Revolving Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Financing Options Episo...

Episode 186 – Getting Ahead of 2023 This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Which issues experts are warning about in 2023 Various techniques to overcome challenges in 2023​ Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment ClientsFIRST Marketing Episode 186 – Getting Ahead of 20...

Episode 185 – How to Handle and Keep Your Customers This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to organize customer information and stay in contact with customers Why established policies and procedures are important, and when to bend the rules Why sometimes it’s best to fire a customer Resources & Links Colman...

Episode 184 – Your Business Butts In Seats This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why cross-training and a plan for unexpected events are vital Types of lists to create and keep updated Easily overlooked tasks that must be on your lists Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipmen...

Episode 183 – Monthly Business To-Dos This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Criteria for choosing your monthly tasks. How a monthly to-do list might save lost sales. Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 183 – Monthly Business To-Dos Show Notes One of the bi...

Episode 182 – Analyze Your Competition This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to identify true competitors. How to identify your strengths and weaknesses compared to your competitors. How to use your strengths to grow your business. Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipmen...

Episode 181 – Workspace Money-Making Design Tips This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to evaluate your workspace to make it more efficient. Types of problems to watch for and how to correct them. Why you should also consider customers during your redesign. Resources & Links Colman and Company Blog ColDesi Le...

Episode 180 – Make a Brand That Stands Out This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to make your brand stand out from the crowd How to build trust in your brand How to make people want to do business with you Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 180 – Make...