CRO Connected Podcast

JD Miller – CRO across 36 PE-backed companies at Five Arrows (Rothschild & Co) and five-time exit veteran – breaks down why most CROs don't last 18 months and what the ones who survive do differently. He and host Louis Fernandes dig into aligning with the investment thesis, using sales velocity metrics to build a forecast your board actually trusts, setting expectations before bad news fin...

What does it really take to drive revenue inside a large enterprise organisation? In this episode, we unpack how enterprise teams operate internally - from cadence and cross-functional alignment to clarity of ownership and disciplined execution. This is a conversation about operating rhythm, accountability, and the structure required to make revenue predictable at scale. Not individual heroics. No...

Most Go-to-Market hiring failures aren’t talent problems - they’re strategic alignment problems. In this episode, we examine why companies hire GTM leaders for outcomes their strategy, structure, and operating model aren’t prepared to support. From unclear mandates to unrealistic expectations, we unpack why even experienced hires fail - and what those failures really reveal about leadership and sy...

For years, growth was reduced to dashboards, attribution models, and short-term performance wins. Now, the pendulum is swinging back. In this episode, we explore the renaissance of brand - why trust, credibility, and long-term signal are becoming decisive GTM advantages again, especially as AI, automation, and noise flood the market. Drawing on experience from earlier GTM inflection points, we unp...