Creator Culture

Today's guests could be seen as the coolest librarians in the world. They are incredible at helping you answer life's biggest questions in a personal, humorous and intellectual way. Most of them were creating videos before they came together three years ago to create what's now their main project. What I love about them is how unique they each are and how they each compliment each other so well. I...

Today's guest is impressive for a couple of reasons: She cares about uplifting the Canadian creative ecosystem She has very clear goals and wants to get better every single day Her approach to working with brands is very unique — she creates a commercial and stars in it to showcase her acting ability This creator grew up dreaming of playing Volleyball professionally. She was on the path to do exac...

Welcome to Creator Culture's first ever live recording in front of a crowd. This one was special. We spoke to six incredible Canadian creators: Spencer Barbosa, Sahar Dahi, Brianna Renee, Mallory Rowan and the Jumpers Jump guys (Carlos Juico and Gavin Ruta). We covered what it means to achieve your dreams, why school is important, what it's like to go to an influencer event and many more topics. 

Today's guest is a mentor to many and a storyteller whose perspective is comforting to parents. Being a creator is his most recent creative endeavor amongst a long list — musician, podcaster, writer, and copywriter. Many creators document their day or share tips on a specific part of the parenthood journey. Today's guest does something many can't — captivate us with his stories. He's a companion t...

Today's guest is one of a kind. She's 62, tells compelling life stories on social media and knows how to put together an outfit. It's fascinating to read her comment section — many young people share how they can't wait to get older and they hope to be like her. Today's guest has worked in the entertainment industry for most of her career and has always wanted to create with a purpose. It started...

Today’s guest has achieved so much in such a short amount of time. His skills as a stop-motion and claymation animator are mind blowing. Starting from a young age today’s guest knew he had a passion for making videos and telling stories. Today along with his own content, he helps the world’s biggest companies communicate their story in a very unique way. There’s so much this creator wants to conqu...

Today’s guest is the queen of recognizing patterns and identifying talent. She started her career at Famous Birthday’s where, fun fact, she found Charlie D’Amelio at 50k followers on TikTok. Today’s guest thrives on observing culture and predicting what will happen next. She’s a history nut that wholeheartedly believes that the past is a window into the future or as she says “As life changes nothi...

Today’s guest belongs on SNL. He’s a comedian, creator and writer. What I love most about his work is how he bridges business news with comedy that helps the average person understand the state of the world. Today’s guest is most well know for his role in Morning Brew’s short form videos — I bet you’ve received a good belly laugh after watching one of his videos on your FYP. Recently, he started w...

Today’s guest is the king of storytelling on YouTube. Some might say he’s the best director on YouTube. Watching his videos makes me think that we’ll be seeing him receive many of the critically acclaimed film awards in the not too distant future. Over the past 5 months he’s made films on Donald Glover, Nardwuar, Steven Spielberg, Jerry Seinfeld and most recently Adam Sandler. Watch his videos and...

Today’s guest is the founder of a creator management company you might not know by name. Before starting his own thing, today’s guest went through the traditional entertainment route having worked as an agent at WME. Today our guest and his team focus on comedy, commentary and animation creators — an interesting mix that you don’t see often. What I really respect about this guest is his first prin...

Today’s guests are the co-founders of a creator management company called Up North management that is home to some of the most interesting commentary, gaming and sports creators. They’re roots start in the music but soon after transition to the creator space — it was a bet that paid off handsomely. These two have complementary skillsets which make their trajectory fun to watch.  Enjoy today's conv...

Today’s guest has been telling stories about the music industry on YouTube for over 5 years and is well known in the rap and hiphop community. What drew me to this person was their drive to master their craft. When I met this person, they had over 250k on YouTube yet it wasn’t their numbers which were impressive. It was the level of dedication to their craft as a storyteller. Since we met, it’s be...

Today’s guest is Airrack’s Day to Day manager at One Day Entertainment . Compared to all the other managers who have come on the show, this person is primarily focused on one client. The problems he tackles and the businesses he works on are incredibly unique. It's rare to find someone so locked in on the career of one creator.  Enjoy today's conversation with Benji Sudmann ! Benji's Instagram: ht...

Today’s guest is the first creator turned manager on Creator Culture. She’s someone that has tons of experience in the advertising world while starting a blog that cultivated an unbelievable community. That experience showed her a different side of advertising and was the beginning of her journey as a creator. Once she had both the experience from the creator and the industry, the natural next ste...

Today’s guest is the founder of Undercurrent Entertainment . He started out managing in the music industry and a couple of years ago added creators to his roster. This is someone who sees the creator industry with a lot of clarity — you’ll love the way he thinks about building creator businesses. Fun fact: I cold emailed this person back in 2019 when I was managing in the music industry — my cold...

Today’s guest wears many hats — Creator, founder, advisor and comedian. This person is very impressive. She’s someone that has one foot in the creator world and one foot in the corporate world. It’s super unique to see at her level of success. Creators often shy away from the corporate world because of bureaucracy. This creator is changing that narrative and using it to her advantage. What’s more...

Today’s guest is the founder of Made By All , a management company to some of the most dynamic creators and celebrities out there. This person came from the music industry having done brand partnerships for Interscope records but one day decided to make the leap into the creator space. It was on that day that she started to build her legacy. Fun fact: She stumbled upon The Weeknd through fashion b...

Today’s guest is the cofounder of Amp studios where he develops talent and helps that talent produce amazing content. Think of it as Disney Channel meets a new aged media company incubating IP. He started out in the creator industry working with Brent Rivera, who now has an audience of over 96 million. Fun fact: he’s a force on the pickle ball courts Enjoy our conversation with Amp Studios cofound...

Today’s guest is the president of The Digital Renegades where she manages talent like Jen Selter, Dana Torres and Alex Meija. She started out representing athletes and soon after started building her roster of creators. Fun fact: she’s the only manager we interviewed that also posts on TikTok. We'd recommend following her :) Sit back and enjoy this interesting conversation with Christina Brennan

This week's guest has vlogged on TikTok for 518 days straight. He cares about consistency as much as character development and unique storylines. This is someone who has put in his 10,000hrs but is as hungry as ever to get better each day. He's a creator to learn from and get inspired by. This guest is grossly underrated. Meet Jack Cook  Jack's TikToK: https://www.tiktok.com/@.jackcook  Jack's Ins...

We're back with another season. This time the focus is on those representing the underrated creators! That said, there will be a couple of creators sprinkled in throughout the season. As a matter of fact, we're starting off with a creator for the first episode. He's vlogged for 516 days straight on TikTok...know who I'm talking about? You'll find out soon enough First episode drops on Thursday Mar...

Today’s guest is Spencer Barbosa. She’s a ball of energy. Watch her videos and you’ll notice that she puts every ounce of effort into her career. Many young girls look to Spencer as a source of inspiration around body positivity and confidence. In just over two years she’s grown a following on TikTok to 8.3M and has her own clothing line. It’s amazing to see someone making an immense impact with c...

Today’s guest is Donovan Beck. It’s hard to put him in a creative box — he does it all. On social media he’s best known for spoken word poetry. Donovan’s built an audience of over 430k followers on TikTok. Reading the comment section is the best part. His videos inspire and comfort his followers. Donovan is a creator that wants to leave a legacy of helping others live their best life and making su...

Today’s guest is Annabelle Kline. She is a better version of your Discovery Weekly playlist on Spotify — Annabelle is a creator but more specifically she’s a music curator and the founder of That Good Sh*t. It’s all directed at a mission of giving smaller and upcoming artists a platform. Her content includes music recommendations, artist breakdowns and unique playlists. Not only do people rely on...

Today’s guest is Gohar Khan. Gohar is making it easier for students to write essays, stay productive and study more effectively. He’s got a signature video style — you notice papers and drawings moving in and out of the frame on top of his table while he narrates the story. His style, content value and quality of each video has helped him reach 2.3M followers on TikTok. What’s more impressive is h...