Create Smarter

Everyone loves watching the Olympics! But as video producers, we consume broadcast and video content a little differently than most. Connor, Marisa & Jake discuss what techniques have made the Olympics coverage stand out and how we've implemented similar concepts into our work.

Content creators, influencers, and internet personalities are changing the way that people are consuming content and giving attention to events like the NBA All Star Game. Phil, Marisa & Jake sat down to talk about the creator economy and how creators are leveraged for larger organizations like the NBA, as well as our clients.

Giving Day season is almost upon us! Phil, Colleen and Connor break down the tips and tricks for utilizing the "influencers" in your organization to create and share content to their media channels. Learn how to access new audiences and get more eyes on your content to boost awareness and increase sharing.

Sometimes it can intimidating (and time consuming) for interview subjects to sit down and be expected to share to a stranger interviewing them. Sometimes it's easier to have a collection of interviewees sit down and carry a discussion amongst themselves while we as the production team are flies on the wall. Not to mention it's a great way to get a lot of content out of one conversation! Phil, Conn...

As an event planner, there can be a LOT of balls to juggle. So why not hand off some of that responsibility to a trusted partner? That's exactly how 5 Tool Productions has helped the Transportation Sales and Marketing Association. Kyle sits down with TMSA Executive Director Jennifer Karpus-Romain to discuss why it was so helpful to have a trusted A/V partner involved in the planning for TMSA Eleva...

When planning an event, it can sometimes be easy to get caught up in planning for the main stage content, catering, logistics, etc. But don't forget about the attendee experience! Phil, Tyler and Marisa discuss event engagement opportunities like a photo booth, headshot booth, or 360 video booth that will help create those memories for attendees.

Event planning and event production go hand in hand. Sometimes they're treated separately, but they should be thought of as more cohesive elements of an event! Phil, Tyler and Kyle sit down to talk about what the benefits of having the AV team and event management team on the same page.

One of the things that everyone talks about coming off the heels of the Super Bowl isn't just the game itself - it's the ads! In this podcast episode, Phil and Tyler dive into some of the trends that big brands care about when advertising during the Super Bowl.

Live streaming isn't cheap. So how do you off set these costs, or even make money off of your event? Phil and Tyler sat down for this podcast episode to talk about just that.

In this podcast, Kyle brings in Colleen and Jake to discuss the use of motion in our videos. Colleen joins the discussion through the lens of a video editor and Jake looks through the vantage of a videographer. The crew will discuss both the pros and cons of camera motion within videos and how it should be utilized.

The letters AI were unavoidable in the year 2024. Moving into the new year, Marisa, Connor and Jake discuss what we can expect moving forward with AI specifically in the world of video. From its use by Fortune 500 companies to small consumer products, where will AI video end up taking us?

Lots of people tuned into the Jake Paul vs Mike Tyson fight, and lots of people experienced streaming issues. But from a business & numbers standpoint, it was actually considered a success. Phil, Kyle and Connor sat down for this episode of the Create Smarter Podcast to talk about what the implications of this event means for streaming.

The winter is the perfect time to reflect on our fall events, and to think ahead to our spring events! Tyler and Marisa sat down to talk about some of the key factors to consider when planning for your live streamed event, from promotion, to who your host is, to where the live stream should live.

This year's Olympics have come and gone, so naturally it's time to start talking about the next one! Marisa, Kyle and Phil sit down to talk about the unique marketing and content creation strategy for the LA28 Olympics.

If there's one thing everyone was talking about this summer, it was the Paris Olympics. And just like everyone else, our team was streaming the Olympics live as they happened through the day - and we have some thoughts on how it went! Tune into the latest episode of the Create Smarter Podcast where Phil, Kyle and Marisa dive into what NBC and Peacock did well, and what they might not have done wel...

We work a LOT of events: big, small, hybrid, in-person, all virtual. What we've learned is that not every event needs to be live streamed. Hybrid seems to be the way of the world now, but does it have to be for every event? In the latest episode of the Create Smarter podcast, Phil & Tyler break down when it makes sense to live stream an event, but also when it might make sense not to.

Usually, at events, the energy is like lightning in a bottle. You want to capture it, and it might not be as hard as you think! Capturing interviews or recording podcasts at your events with your thought leaders and attendees is a great way to extend the life of your event and capture the excitement in real time. That's exactly what Phil, Connor and Jake discussed on the latest episode of the Crea...

When working with AV for an event, sometimes you're handed over a list of equipment as part of the contract. But how're you supposed to know what you need and what each thing does? Your production team might tell you that you need a stage manager and a director, but what does that mean? What do they do? It's important to have someone who can "translate" and can help be your partner when it comes t...

Tune in and listen to Connor and Kyle discuss a recent project they worked on down in Kansas City! 5 Tool was able to work with the folks at the Broker-Carrier Summit to put on a great conference with keynote speakers, breakout sessions and more! Hear what it takes to form a great partnership when putting on your next event, and visit 5ToolProductions.com for more info!

On this episode of the Create Smarter Podcast, Kyle and Connor sit down and talk about how to get the most our of your Zoom set up. They walk through how to get your video and audio looking and sounding great as well as give some helpful tips on how to maximize Zoom's back end settings. Check it out!

A lot of times, interactions with events & AV companies can be very transactional. But here at 5 Tool Productions, we want to be your partner! Your success is our success. We can be involved in your event throughout the whole process beginning to end to make sure everything runs seamlessly. Kyle sat down with our co-founders Phil & Tyler to talk about why this aspect of our team separates us in th...

Would you be surprised to hear that the top streaming service on a television isn't Netflix or Hulu? It's actually YouTube. But why? Phil & Tyler dive into the world of content that people stream via their TVs in this episode of the Create Smarter podcast.

The Content Marketing Institute recently published the results of their latest survey and our team had some thoughts! Tyler sat down with Connor and Jake to talk through the stats and what it means for the state of video in 2024.

In this episode of the Creates Smarter podcast, host Kyle MacNaught is joined by Janet Kalandranis from 95 Creative and Chris Paterna, Chief Revenue Officer at Compass Retirement Consulting Group, to discuss Compass’ innovative approach to digital video strategy . They delve into how they've transformed dry topics like retirement planning into engaging webisodes and coaching series, emphasizing th...

Did Snoop Dogg really give up smoke? Spoiler alert: he didn't, it was part of a brand awareness campaign for Solo Stoves... So, was it effective? Kyle, Marisa & Phil sit down to talk about playing the long game in marketing and how you measure the success of your campaign.