Counsel Cast

How do you figure out what your law firm is worth? And why would you need to do so in the first place?   Whether you’re planning to retire or simply sell off your firm, there are crucial factors you need to consider before making any decisions.   In this episode, I sit down with Bharat Kanodia, who has valued over 2000 businesses and signed off on assets worth $2.6 trillion in value.&nbs...

How do you avoid social media overwhelm? How do you turn your social media audience into a real community?   We’re discussing the power of social media for your firm in this episode.    Joining me is Andréa Jones, who has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and dra...

What is the value of a great mentor? Why does mentorship matter for lawyers?   You may think back to your time as a junior associate and remember the specific people who impacted and helped shape your career from the beginning. Even if they didn’t know it, or if you didn’t realize it at the time, that’s a form of mentorship.   In this episode, we’re exploring why mentorship is a crucial...

When you start a new firm, you will always be met with uncertainty. Of course, you have a plan of how you want to run your firm, but there are many variables that can attempt to throw it off course. So, how do you navigate it? That’s what we’re talking about in this episode with Jeremy Widder, a criminal defense lawyer practicing in Southern Maryland. Jeremy started his solo practice in 2020 at th...

What is an intrapreneur and how can it help your firm?   Truthfully, when it comes to your firm, anyone can be an intrapreneur. It’s up to the leaders of the firm to foster and encourage the team to explore and support new ideas and ventures.   We talk about what intrapreneurship can do for your firm in this episode with Art Bell.    Art is a writer and former media executive k...

Can you attract an ideal client with your brand personality?   Most lawyers don’t get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today’s digital economy, you have to have a presence online.   When it comes to brand personality, it’s so much deeper than the colors you pick or the fonts you...

Do you love being a lawyer, but can’t stand the sales hat that comes with it?   It’s no secret that sales plays a vital role in securing new clients and growing your firm.    What do we do when we want to close the business, but don’t want to use pushy, oldschool sales tactics? My guest, Merit Kahn, shares the four words that can transform your sales in this episode.   Merit Ka...

There are so many podcast episodes out there that talk about how to launch a podcast, but what happens after you launch? How do you make real money off of having a podcast? Is it even possible?   In this episode, we’re focusing on how to monetize a podcast with Simona Costantini, our podcast producer.   Simona is the Founder and CEO of Costantini Productions, a full-service podcast produ...

How do you deliver an outstanding presentation that keeps your audience engaged, attentive, and eager to hear more?  Whether it’s to your firm partners, or addressing a judge and jury, this week’s episode will give you insight into how to make each presentation worth listening to. My guest this week, Tyler Foley, is an accomplished film and stage performer and has been acting in film and tele...

How does your style attract your ideal client? What makes you stand out among your competitors? How do you want your clients to feel when they first meet you, and how do you want them to remember you after your meeting? These are all questions that we’re exploring in this podcast episode with Melanie Lippman. Melanie is an image consultant and believes that confidence is a woman’s most important a...

Google ads, Facebook ads, pay per click, TikTok, Instagram, LinkedIn – the list goes on.   In an ever-changing digital landscape, how do you know which tactic is right for you and your firm?   A key takeaway from this episode is that sometimes the old school marketing techniques still work, and this is what we’re talking about with Shreya Banerjee and Paul Counts: How to get free traffic...

What’s the difference between benchmarks and baselines when it comes to measuring your firm’s KPIs? Often, we set revenue and project-based goals to achieve on a quarterly or annual basis, without having a clear understanding of our KPIs, how to measure them, or how to shift them if they’re no longer aligned. We dive into all things KPIs with Jeff Smith in this episode. Jeff is affectionately know...

How do you double your website revenue? There are so many different strategies, and this week, we’re talking about a new concept called The Rule of 26.  Joining me for this conversation is Michael Buzinski, President & CMO of Buzzworthy Website Marketing.  Michael is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by t...

For so many law firms, SEO can feel like the golden ticket or all-encompassing answer to their marketing questions and strategy. But great marketing and online presence goes beyond keyword searches, and in this episode we’re answering why focusing on keywords is the wrong approach to SEO. Joining me for this conversation is Lorraine Ball, who after spending too many years in Corporate America, sai...

Have you heard of a buyer persona? If you’ve done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it’s worth it, and this week’s episode will explain why. I’m joined by Stormie Andrews, creator of The World’s Best Buyer Persona® Sy...

At the beginning of each year, it’s important to sit down and map out how you want your business to grow. We do this by planning marketing efforts in advance, and slotting them into each quarter based on the level of importance. I thought to myself “who better?” than to bring Michelle Hunter, my Strategic Partner, back onto the podcast to give you insight on how to plan your marketing efforts in a...

How has the landscape changed for law students nowadays compared to 10 or 15 years ago? How are the challenges similar or different from what you may have experienced when you were in law school? In this episode, I sit down with Samantha and Haylie, Co-Hosts of the Ladies Who Law School Podcast, and 3L Law Students in Oklahoma City. We talk about:   Resources mentioned in this episode: Law S...

You work so hard every day in your firm to build a more profitable practice. But then you take a look at the numbers, and wonder why there isn’t much income left at the end of the day for you. Budgets can feel overwhelming. We create them to help us stay on target, but feel like money is being spent everywhere – how is it really contributing to your bottom line? In this episode, I speak with Brook...

When designing your firm’s website or marketing materials, it can be overwhelming to want to ‘get it right’.  Oftentimes, we forget that design has many iterations, and that the first draft of anything we create is rarely the final version. So, when it comes to your service design, are you designing assets with your clients in mind? Are you studying and taking into account how your potential...

Are you tired of trading time for money? If you said yes, this episode is for you! Kimberly Bennett teaches us how you can have more time for what you love, without the burnout, by making a few changes to your services, and by integrating subscriptions into your offerings. Kimberly is the Co-Founder of Fidu, a client experience platform, which was named the viewer’s choice winner and the $100,000...

Why do we as women shy away from creating social media content? Perhaps our perfectionism creeps in, our fears and doubts about being seen in a big way show up, or worse, making a mistake and worrying about how we will recover. These are all things we talk about in today’s episode, and I wanted to bring on Davina Frederick as she has real-life examples of how she has navigated through some of thes...

You were meant to take up space. Especially in the legal industry, which is typically male dominated, it’s more important now than ever before to stand up for yourself, your beliefs, and let your true self shine -- whether that’s with clients, in the courtroom, or at home. My guest this week is Nequosha Anderson, who is a business and intellectual property attorney. For the last eight years, she h...

What comes to mind when you think about ‘design thinking process’? If you’re unfamiliar with the concept, it’s about prioritizing empathy so that your client can have an excellent experience with you. How does this impact your bottom line? Because you’ll have happy clients who remember you in times of crisis, but who will also refer you to their loved ones. One of the biggest pieces to any lucrati...

Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you’re the expert in? Meet Michelle Calcote King, and this week we’re diving into why PR is necessary to incorporate into your firm. Michelle is the Principal & President of Reputation Ink, a professional servic...

Imagine having a network of trusted and supportive colleagues supporting you in every new business venture or idea?   The power that a network has is crucial in any industry, but it’s especially important in the law industry, as it has an impact on your retention, client satisfaction and overall success of your firm.   In this episode, I speak with Kristen Gyolai, who has been representi...