Core Principals by Howbridge

Thought leadership isn't just a buzzword or a passing trend. It's a concept that holds the key to establishing credibility and building a loyal community of followers and peers. This episode of Core Principals discusses how to establish yourself as a thought leader and why it’s important for business owners.

These days, scandals, PR mishaps, public slip-ups, and offhand commentary are nearly impossible to keep off the consumer’s radar. Brands and their leaders no longer have the option to be inauthentic—if they are, they risk losing the respect of both their team and their audience. In this episode, we will discuss the importance of authenticity to leadership and how to achieve it.

Implementing effective change in a business can be daunting, especially when faced with the challenge of convincing every individual in the organization to adopt new ideas or practices. But contrary to popular belief, you don't need to convince everyone at once to bring about meaningful transformation. Change management is nuanced and complex; in today’s episode, we break it down.

As more companies embrace technologies that focus on efficiency, many have started to overlook the emotional aspect of the customer experience—how customers feel when interacting with the business. In this episode of Core Principals, we will explore how to audit your customer experience to ensure you’re making a lasting impact on your audience.

If you were to Google a list of must-have action items before launching a business, writing a mission statement would undoubtedly be one of them. But your mission statement is so much more than a “to do” on your launch list—it’s imperative to your organization’s success. Today, in Episode 33 of Core Principals, we are delving into brand awareness. More specifically, we will reinforce why your miss...

Becoming a successful entrepreneur isn’t about being able to raise huge sums of cash or having the knowledge or skill to expertly apply the latest marketing strategies. It’s about one thing: problem-solving. Here’s why.

A growth mindset is crucial for companies looking to scale in 2023. To achieve this goal, many organizations have turned to a new leadership role known as the Chief Growth Officer (CGO). But what exactly does a CGO do and how can you determine whether your business needs one? We explore the rise of the CGO in this episode of Core Principals, by Howbridge.

Welcome back to Core Principals, by Howbridge. We are excited to launch our thirtieth insights episode, where our goal is to provide pragmatic advice that fuels your business growth. Today, we will talk about pivoting.  In today’s ever-evolving market, it has become increasingly important for businesses to remain agile. And while it’s important to be flexible, making big business moves without con...

Cost-cutting is a scary word in business. But whether you’re grappling with a shift in market interest or an economic downturn, there are ways to save money that work in favor of your success. This episode explains how.

In this episode of Core Principals, by Howbridge, we will explore the dynamics, challenges, and strategies of family-owned enterprises. From time-tested traditions to innovative solutions, we'll uncover the secrets behind their longevity and resilience. 

An ode to you! Join us as we celebrate scrappy entrepreneurs who never stop innovating. At Howbridge, we're your co-pilots, guiding you through the turbulence of business growth. Embrace your entrepreneurial spark by celebrating your scrappiness and recognize how it fuels your growth.

Launching a new venture demands strategic investment of your time and effort. In this episode, we delve into the power of a Minimum Viable Product, or M.V.P. – an essential tool for smart entrepreneurs. Discover how MVPs allow you to swiftly test the waters, gather valuable feedback, and iterate for success. Join us as we unpack the potential of this compact acronym, exploring its benefits, cost c...

You've launched a promising business that is gaining traction, and is receiving positive feedback from peers, friends, and family. Maybe sales projections look optimistic, which fuels your desire to elevate your product or service. For entrepreneurs, the logical step might involve courting venture capital. However, securing venture funding isn't a cakewalk, despite what giants like Faceboo...

Leadership is more than just a title – it's a calling to guide, inspire, and uplift. In this episode of Core Principals, by Howbridge, we'll unravel the true meaning of getting others to willingly follow and how disciplined leadership can transform visions into reality. Whether you're a natural-born leader or developing your skills, this podcast will provide you with strategies to stre...

Cash may be king in business, but that doesn’t mean you should settle for the first investor willing to invest in your vision. The right investor should act as a thought partner—someone who adds value to your business (and not just monetary variety). In this episode, we explore how to find the right investor for your business.

Take a moment to consider what brands you are loyal to. What are the common characteristics of these brands? Consider whether you rely on this brand for their excellent customer service, if they follow through on their commitments, or act in a way that aligns with their vision and mission. All of these pieces serve as building blocks to trust. Today, in episode 22 of Core Principals, we will delve...

Today we'll be diving into a thought-provoking topic that challenges the traditional notions of competition in the business world. In a landscape where industries intersect and digital disruption reigns, the concept of competitors has evolved. Today, we'll explore the idea that your biggest competitors may not necessarily be from within your industry, but rather the brands your audience is...

Welcome back to Episode 20 of Core Principals, by Howbridge! Today we will delve into "The True Meaning of Disruptive Innovation (and how to achieve it)." We will explore the concept of disruptive innovation and how it differs from sustaining innovations and provide three key tips on how businesses can proactively embrace disruptive innovation, foster a culture that embraces change, and...

Welcome to Episode 19 of Core Principals, where we will continue to talk about how your brand determines your position and success in a crowded market. Tune in for four secrets to building a brand that lasts and sells faster.

Discover why growing businesses can't afford to overlook branding as we debunk the myth that it's merely a tagline or a logo. Don't miss out on valuable tips to elevate your brand!

A.I. replacing humans in the workplace? The rise of ChatGPT has sparked a fierce debate between enthusiasts and skeptics. Tune into Episode 17 of Core Principals by Howbridge to learn more.

Our experience working with a multitude of clients and their ventures in various industries, has revealed that sustainable success sits at the crossroads of three elements. These three elements include: offerings to market, organizational dynamics, and opportunities. At Howbridge, We call this the O3 effect, and it comprises the very foundation of what we do. In this episode, we will explain the O...

See clearly, lead confidently! Today, we will delve into the power of self-awareness, and introduce five strategies to eliminate leadership blindspots. This episode will support you to sharpen your vision, uncover hidden weaknesses, and elevate your leadership game! Let’s begin.

Welcome back to Episode 14 of Core Principles by Howbridge. In today's episode, we'll explore the crucial skill of embracing the unknown as it applies to the world of business and entrepreneurship. Join us as we reveal strategies to help you improve your tolerance for uncertainty, and empower you to navigate the ambiguities of business with confidence. Let's get started!

Today we will explore why manipulating your price point is not an effective strategy to get ahead in a competitive business landscape. In fact, it could be detrimental to your business. Keep listening to learn about why this is true and gain insight into more effective strategies, that will help you stand out in any market.