Conversion and analytics solved

Most landing pages fail not because of bad design or weak offers — but because the headline doesn't speak to the right pain. In this episode I walk through the exact process I use on every CRO project: how to research what your customers actually feel, how to find the sharpest pain in the data, and how to write a value proposition that makes the right person think 'this is exactly what I n...

Your funnel is leaking — but probably not where you think. In this episode, I walk through exact 2025 benchmarks for every step of the ecommerce and SaaS funnel (bounce rates, add-to-cart, cart abandonment, activation, trial-to-paid) and show you how to find the one step where fixing it will have the biggest impact. No fluff — just numbers, sources, and a framework you can use today.

Learn how to use heatmap analysis to identify conversion rate bottlenecks and increase website conversions. CRO expert Ivan Pika breaks down click maps, scroll maps, and engagement zones with a proven framework for conversion optimization. In this episode, you'll discover: How to analyze heatmaps without common mistakes that waste time The Observation-Hypothesis-Action framework for conversion...

🎯 THE PROBLEM 90% of businesses install Google Analytics and think they know what's happening on their site. They see page views, time on site, basic metrics. But they can't tell you where users click, what they watch, or which form fields cause people to quit. They're flying blind. And losing money because of it. ⚡ WHAT YOU'LL LEARN In this episode, I break down the exact tracki...

Conversion rate crashed overnight? Stop guessing. Learn the 6-step framework that diagnoses conversion drops in under an hour. Real case study: supplement store recovers from 45% drop by finding one misconfigured plugin. Covers tracking issues, traffic analysis, and systematic debugging for e-commerce and SaaS.

Meet Ivan Pika, CRO consultant who's solved conversion mysteries for 140+ clients and generated $11M+ in additional revenue. In this intro episode, learn what this podcast is about: systematic frameworks for conversion optimization, analytics debugging, and turning data into revenue. No fluff, no theory—just real problems and actionable solutions from 10+ years in the trenches. Coming up this...