Content Matters

“AI will take your job.” We’re hearing it across the industry, and tech writers are not immune. Like so many others, tech writers are worried about what is coming. But instead of burying your head in the sand and hoping for the best, see this period as an opportunity to show your company what you truly bring to the table—and how it’s something AI can’t provide.    Jack Molisani, President, ProSpri...

Most organizations still treat content like a pile of documents instead of a system. In this episode, Regina Lynn Preciado, VP of Content Strategy Solutions at Content Rules, talks about how to design content systems, including models, metadata, and workflows, that keep information accurate, consistent, and easy to change.  Regina breaks down what has to happen behind the scenes so content teams c...

Susan Kraft-Yorke of Kraft Consulting joined the Content Matters Podcast to discuss how your organization can take control of your technical documentation and turn it into a strategic business asset. We talked about building an ROI case for documentation, including the phases of an initiative (and their costs), how to talk to CFOs and business leaders, and the metrics that matter. Plus, Susan expl...

In this episode of the Content Matters Podcast, we talked with Hannah Kirk, an experienced content strategist and technical writer, and Founder of Hannah Kirk Consulting, about what it really takes to build a documentation function inside tech organizations. Hannah shares how she created documentation departments, aligned engineers and non‑writers around shared standards, and set up the tools and...

Robert Rose, Founder and Chief Troublemaker at Seventh Bear, a strategic marketing consultancy, wrote the book, Valuable Friction, in which he suggests that we all need to stop chasing the fast lane that AI and automation are driving and take some time to figure out what really drives us and makes us stand apart.  Robert joined us on the final episode of the podcast to talk about what valuable fri...

Content is the connective tissue of your entire organization—and a critical business asset. Yet too many companies build strategies without a strong foundation, leading to chaos, inefficiency, and now even more confusion with AI in the mix. In this episode of the Content Matters podcast, Carrie Hane, an independent strategy consultant, joined us to discuss why the right model from the start can ma...

A content strategy without content operations is just a nice idea. There is no content fairy who can wave a magic wand and make effective content happen at scale. The good news? We have content operations. And thanks to repeated research, Colleen Jones and the team at Content Science know a lot about what makes content operations work well. When executed strategically, content operations seem magi...

Content management systems have been the backbone of digital publishing and enterprise content strategies for decades. But as AI becomes embedded in business systems, a big question emerges: If AI is rewriting how businesses work, what does that mean for the system we’ve relied on for decades to manage content?  In this episode of the Content Matters Podcast, Deane Barker, a renowned CMS Expert an...

Long-time content architect Larry Swanson joined us on the Content Matters podcast to help content strategists learn how to navigate the evolving landscape of AI. He talked about how to effectively work with generative AI and showed pathways into another corner of the AI world - the semantic technologies that make AI architectures more transparent and trustworthy. You'll leave the conversation wit...

Noz Urbina, a content strategist and founder of Urbina Consulting, joined us to explore how AI, content modeling, and knowledge graphs can work together to deliver smarter, more human-centered content experiences.  We covered:  Why generative AI needs structured content and semantic models to stay on track  The role of knowledge graphs in delivering accurate, contextual responses  How to use AI to...

Latane Conant, the Chief Revenue Officer for 6sense, a Revenue Intelligence Platform is joining us on the podcast for a conversation on how AI is reshaping go-to-market strategy, transforming SDR and RevOps roles, and redefining what it means to lead a revenue team. This isn’t about surface-level automation—it's a deep dive into how AI is challenging long-held assumptions, introducing new risks, a...

We sat down with Amber Swope, Founder of DITA Strategies, to explore the critical role of information architecture (IA) in technical and product documentation. Amber shared insights on how a strong IA foundation enhances intelligent authoring, supports structured content strategies, and evolves with organizational maturity.  Topics discussed included:  The different roles within information archit...

Think you know the right way to get your company up and running with structured content?     Frank Miller, President and Founder of Ryffine, a technical communications consultancy, joined the Content Matters Podcast on March 20th to share a new approach to adopting structured content. One that helps you lower your risk and shows some early wins to prove the value of technical content.    We talked...

How do we navigate a world where AI systems aren't just tools, but active participants in our cultural conversations? This episode explored the profound implications of AI becoming embedded in our daily communications, decision-making, and self-expression.     Truth Collapse is the outcome of AIs eroding our ability to communicate, make decisions, and even understand ourselves. Noz Urbina, Founder...

Content Operations is going through some changes and Cathy McKnight, Chief Problem Solver for the Content Advisory shared how things are changing and how. Most important was how we are evolving from content operations to content orchestration. We went through each stage of operations, including:  Strategy & Planning Creation of Content Assets Management of Content Distribution/Promotion Analyt...

How well do you really know your audience? Alan Porter, Founder of the Content Pool, joined us on the podcast to discuss how to develop content that supports your specific personas. We talked about creating task-driven personas and why they are better than traditional ones, including how to build them. We also talked about the role AI can potentially play in ensuring those personas are used.   Top...

Lance Cummings is an AI content specialist and Professor of Professional Writing at UNC Wilmington. He specializes in optimizing AI usage for businesses, non-profits, and schools in content operations and marketing.   On this episode Lance talks about his work developing AI-powered content strategies, including how we can best leverage AI tools and strategies for improved content operations and wr...

What do storytelling and technical content have in common? You might say absolutely nothing. But what if there was a connection? What if we could create better technical documentation by infusing storytelling techniques?    Alan Porter, Founder and Chief Content Officer of Content Pool, is joining us on the Content Matters Podcast to help us understand how we can use storytelling structures to cre...

One of the most important things a company can do is survey-based research. But there’s a lot more to doing this type of research than spinning up a survey and writing up the results. Michele Linn. founder of Mantis Research, joined us on the podcast to share her expertise and provide insights into creating surveys that provide the information we need and finding the intersection between credible...

Do we still need to think about taxonomy, metadata, and structured content in this new AI-infused business world? Rebecca Schneider, Executive Director of Content at AvenueCX , says that yes, you do. She explained why in our latest podcast episode    Among the topics discussed:  What is taxonomy design and why is it important for companies to do?  The role of taxonomy and metadata when you are usi...

With only 1% of your total addressable market actively in-market for a solution like yours, you’re missing a huge opportunity to connect with and engage the other 99%, so that when they are ready, they think of you. Tyler Lessard, founder of Outside-In Marketing, helps B2B companies build audiences of engaged followers and future buyers through a process he calls “Outside-In.” He joined us on the...

In episode 2, we decode the customer mindset and explore why businesses often fall short of understanding their customers as they truly wish. Discover the pitfalls of guesswork in defining customer needs, preferences, and pain points. Christine Crandell from B2B Customer Guru joins us to share real-world examples and stories that explain why you need to understand your customers from the outside-i...

We've been talking about Content 4.0 for years and working out how it fits into Industry 4.0, also known as the Fourth Industrial Revolution. Part of our work has been to figure out what Content 4.0 means for our approaches to content strategy, engineering, and operations. This already felt a little futuristic. But guess what? Some people have now started talking about Industry 5.0! This prompts u...

Matt Reiner is a Content Creator for K15t, a company that provides solutions for Atlassian. He has worked on multiple product teams in a range of roles including technical writer, product marketer, content designer, and speaker. Matt joined us on the podcast to talk about the challenges and opportunities related to creating and managing product information. Some of our discussion included: The ben...

Mark Kilens knows a thing or two about how to build and grow relationships that drive engagement and grow revenue for B2B companies. He developed a go-to-market business strategy that relies on relationships and partners to create, capture, and convert demand into revenue. It’s about putting people at the center of everything the business does. Mark joined us on the podcast to talk about his GTM m...