Content Marketing Commute

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . In this episode of the Content Marketing Commute, recorded in beautiful Ajaccio, Corsica, I share some thoughts on creating quality content. Reflecting on discussions from the previous episode with SEO expert Tom Winters, my focus is on defining and measuring quality...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . Uncover the latest SEO trends and the future of AI in content marketing. Tom Winter from SEOwind joins me to share insights on the recent Google leak, zero-click search, and his "Cyborg Method" for combining human expertise with AI. Discover how to stay ahead in the e...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . In this episode, I take a very warm lunchtime walk in the sweltering August heat of the South of France. I reflect on last week's interview with Lynn Heidmann from Dataiku - and one specifically hard truth for B2B marketers to swallow: No one is waking up thinking abo...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . While I can’t promise Lady Gaga featured in this week’s episode, the beautiful Seine River in Paris offered a great backdrop for my conversation with Lynn Heineman from Dataiku . Did you catch the rain-soaked spectacle of the Olympics opening ceremony? In this episode...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . In this episode of Content Marketing Commute, I'm joined by Pierre Seillier, Founder of Newtn, to take listeners on an informative walk through beautiful Parc de Sceaux on the outskirts of Paris. We explore the concept of content operations, detailing what it means, i...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, Joe explores the idea of building a strong and distinct brand identity by embracing controversy and not trying to please everyone. He reflects on a previous interview with Max Gayler, Senior Content Strategist at Claap, who...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, I take a walk through Barcelona with Max Gayler, Senior Content Strategist at Claap, to discuss humor and influencer marketing in B2B. Max shares insights on creating funny, memorable content through his alter ego 'Ken Blea...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . In this episode of Content Marketing Commute, I take a break from the usual format to reflect on my six-month freelancing journey and its impact on my skills as a content marketer. I discuss key insights, such as learning to sell myself and my work, the reactive natur...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . Welcome to this week’s episode of Content Marketing Commute, where I was in Paris to speak with Yannig Roth - former CMO and now Founder and CEO of Hirondo . Hirondo is a super cool, newly-minted freelance collective that deliver outstanding results to their clients....

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . Today we're doing something a little different. We're kicking off a new series called "The Sit Down" where we delve deeper into topics with past guests. First up, the ever-insightful Lindsay King (remember her from Episode 9?) returns for a relaxed chat. Lindsay's a B...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. Hey there, welcome to Saint Remy de Provence! I'm thrilled to have you on board for another episode of Content Marketing Commute. I'm Joe, and today, I'm excited to delve into the topic of managing expectations in content marketing. As I soak in the beauty of a May day...

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . Hey there, welcome to another episode of Content Marketing Commute, where we take our discussions on the road – quite literally! Today, I had the pleasure of chatting with Ines de Campos Pinto , Head of Content Marketing at Oneteam , while navigating the bustling stre...

Ad: Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)! Do you dream of a career where you craft stories, guide businesses, and collaborate with passionate founders? Then this episode is for you! Jonas van de Poel, Head of Content Marketing at the award-winning B2B SaaS agency Unmuted, shares his secrets. Ad: Head over to leadfeeder.com and...

Ad: Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)! Ever feel like you're constantly chasing after new leads, but neglecting the customers you already have? You're not alone. But there's a whole world of content marketing out there that focuses on nurturing those existing relationships – and it's called customer marketing. This episode o...

Ad: Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)! Are you one of those marketers for whom ‘outbound’ is (or was) a dirty word? I was there once. But guess what? It turns out building awesome content and waiting for leads to appear isn't always the answer to generating revenue for your business. Here's the deal: outbound marketing and s...

Ad: Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)! Ever wondered what goes through the head of a Head of Marketing or CMO when it comes to content marketing? In this episode of the Content Marketing Commute podcast, Romain Doutriaux , Head of Marketing at Pigment , removes the lid and spills the beans! In this rainy Paris episode, we wa...

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Last week on the podcast I was in Paris interviewing an awesome YouTuber, Jay Swanson (check out episode 17 , it's a banger!), and we talked about what it takes to be a YouTube pro, as well as what B2B marketers can learn from YouTubers. One thing that really stuck with me from that conversation was this concept...

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this episode I chat with Jay Swanson, a full-time YouTuber in Paris, to dive into what B2B marketers can learn from YouTubers - both about the platform itself (often called the 'sleeping giant' in B2B marketing) and about how to build and engage an audience. Ditch the Webinar Dump: B2B Marketing Lessons You C...

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this episode, I explore the concept of content marketers acting as the "guardian of the why" within their companies. This episode focuses in on one small part of what I discussed with Nathalie Figuere, Senior Content Marketing Manager at Coderpad, in episode 15. I really believe that us content marketers can...

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Knowing your audience sounds like table stakes for content marketers, but it's tougher than it sounds. Chances are they think differently to you. They see the world differently. Deeply understanding them, their needs and their pain is a big part of the recipe for great content. To speak about this big topic, I w...

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Feeling like you're drowning in a sea of different marketing channels? Yeah, me too. Between LinkedIn, TikTok, X, Instagram, the blog, PR and one-upon-a-time 'Clubhouse' (RIP?), it's enough to make even the most seasoned B2B marketer want to throw in the towel. But here's the truth: we don't need to be everywher...

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! B2B companies on social media usually have one think in common - they're BORING! But who said 'business to business' needs to be 'boring to boring'?! Alaric Moras, Group Social Media Manager at Valeo (a leading global automotive parts supply company) is one social media leader doing B2B social differently. What...

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this ‘About Last Week’ episode, Joe takes a deep dive on something that was mentioned in last week’s episode with Kavitha Ramamurthy from Kizeo. That episode (it was great btw, if you haven’t already listened to it check it out!) focused on the future of content marketing. With generative AI, cookieless and n...

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this episode, we get out our crystal ball and look into the future of B2B content marketing. What’s changing? What will it mean for content marketers? I joined Kavitha Ramamurthy, Marketing & Communications Manager at Kizeo, on your drive to work on the outskirts of Avignon. On the drive we discussed the next...

What people call you matters. What you’re known for matters. In life, but also in B2B businesses. And one thing has been particularly grinding my gears of late - B2B content marketing teams who label themselves (or accept to be labeled) as the ‘Content Factory’, ‘A Content Production Agency within the business’, or some other variation of that. Why does it put a fire in my belly, you might ask? We...