Content Is Profit

"What are the biggest mistakes in content creation in 2024?" This was the question our dear friend Ina Coveney asked us while being interviewed for her show. What it was meant to be "one more question", turned out to be another 30 minutes of chatting and a new CIP episode! So what about those mistakes? Creating stellar content isn't just about clever hooks or high-quality production—it's about und...

Are you struggling to stay consistent with your content creation? No worries! We got you! Today we go over how to achieve consistency by following a few strategic steps. First, forget about finding the "perfect format" or "secret sauce." Every content creator has a unique journey. Focus on what you enjoy creating—whether it's blogs, podcasts, or YouTube videos. Start small and commit to a consiste...

Ever wondered how to truly connect with your audience and make your content stand out? Even with a very small audience... We are stoked to chat with our friend Ina Coveney, a master of authentic relationships and a Lord of the Rings level wizard in leveraging authority through content creation. She flew all the way from Boston to record a few in person interviews and we had the honor to do back to...

Today we are going to change the script! This chat with Deirdre Tshien, founder and CEO of Capsho, was for their new Youtube show. We go over the "secrets" of creating content that captivates and sticks with your audience. Some people call it "Viral" content... She came to us a few days ago and asked us to break it down for her community. Fun challenge since we live a breathe content 😅 We go over...

Are you ready to unlock your child's full potential and set them on the path to lifelong success? Let me introduce you to Jeff Mansen and his son Nate, the dynamic duo behind "The Prodigy Kid" & “The Ultimate Lemonade Stand” method. Their approach is revolutionizing how we think about education and entrepreneurship for kids. Jeff, the mastermind behind "The Prodigy Kid" book & the Ultimate Lemonad...

Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about. The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry. Together they pack decades of content, long form and podcasting experience. T...

Ever wonder how some content creators skyrocket their growth and create a buzz around their brand? Here's the secret—smart growth partnerships! Today Content is Profit, we debrief a call I had with our partners from Hubspot. We talked about a few ways you can approach your platform growth, and how you can present a great opportunity to potential investors. First up, do your best to diversify your...

Ever feel like your business is stuck in a rut or you're not making the most of your customer connections? Natalie, an expert in streamlining operations, has some fantastic insights on how tweaking your processes and really understanding your customer journeys can make a world of difference. We dove into everything. From cutting down customer dropout rates to using the latest tech tools to make ma...

Do you ever feel overwhelmed by the crazy demands of social media? Today we spoke with our friend Katie Brinkley, fellow Podcaster, agency owner, and author of the book The Social Shift. She shared her unique approach to social media strategy that promises to simplify your life and drastically improve your business's reach. When I first heard her strategy it seemed like the complete opposite of wh...

Ready to unlock the full potential of your business? In this riveting episode of Content Is Profit, we sat down with the incredible Stephanie Kwong, a master at subconscious rewiring, to discuss how tapping into your mind's hidden potential can propel your business forward. Stephanie transformed her own career from six to seven figures, and she’s sharing her secrets on how to supercharge your grow...

Ever wondered how your content & podcast can do more than just share stories or drop knowledge? Well, we jhad the honor to bring our good friend and studio regular Suzie Becker, who's redefining content creation by weaving community impact into every episode. She's not just talking about it; she's making waves with a model that seemingly merges content creation with philanthropy. Here's the gold:...

This week, we were joined by none other than Vinnie Potestivo, a former MTV executive who has shifted his focus from mainstream entertainment to creating educational and impactful media. His insights are a gold mine for any content creator looking to make a meaningful impact with their work. Vinnie broke down the essence of what makes content truly resonate. It’s not just about catching someone's...

Today we chat with Colin Gray. Our favorite Scottish content creation guru who turned his passion into a thriving million-dollar business. With nearly 3 million blog views a year and a successful software launch under his belt, Colin’s insights are pure gold! He reveals how he started from scratch, his transition from blogging to creating Alitu (an all-in-in-one Podcast maker), and how he maintain...

Are you caught in the crossfire of the quality vs. quantity debate in content production? You're not alone. It's a classic problem that every content creator faces: How to produce enough content to keep the audience engaged while ensuring each piece resonates with quality and purpose. Today we talk about exactly that. Here are some points that can help with your production decission. Strategic Con...

Today it is a special one as we explore how relationships affect our success in business from an investor, leader, and great father. We are honored to bring Ben Chatraw. He has become a close friend in, and out of the soccer field. He has an incredible story going from running a hedge fund to becoming a faith-driven leader. He really showed us the power of the right, and genuine connections, and h...

Are you tired of networking that feels like a chore? Or pointless conversations that lead to nothing? Our friend Victoria Chanel changes how we think about professional interactions. She doesn't just network; she connects with purpose. But, what does that mean, Luis? I guess you'll have to listen to today's episode 😎 I promise it is very worth it. Victoria walks us through her Million-dollar rela...

Hey fam! Today we bring you a very special episode. This person has a special place in our hearts. Katie has been our coach for the last 2 years allowing us to get to a place of harmony mentally, and in the business. She is an incredible human being that has helped many entrepreneurs and CEO's achieve their business and personal goals. Her frameworks allowed so many, including me, to create growth...

Recent stats are in. They show an incredible trend: 47% of U.S. people aged 12 and up have listened to a podcast in the last month. That’s an impressive 12% increase year over year, with a significant increase for female listeners. But it's not just podcasts that are gaining ground. Online audio consumption is going through the roof, with 90% of people aged 12-34 tuning in over the past month. The...

Feeling trapped in the relentless cycle of content creation highs and lows? You're not alone, but there's a light at the end of the tunnel. Last week I had a call with one of our good friends and partner in a ¨secret project¨ (might have to listen to find out 😎) Mario Fachini. On that call he asked me: "Luis, How do people actually provide results over a long time with their content?" And oh boy!...

82% of small businesses claim referrals as their main source of new business, according to studies (Hubspot) Yet, most businesses don't know how to consistently get them, let alone engage with them. How would you like if we break it down step by step for you? Even with what should we say when asking for one, and even how to structure commissions? Lucky day baby! That's exactly what we will be doin...

Click here to get access to the event. VIP is Free 🤯 Imagine mastering a method that positions you as the go-to expert in your field, attracting clients like a magnet. That's exactly what Deirdre, Josh Tapp and Joe Giglietti are set to teach in their upcoming event starting on Monday. They're pulling back the curtain on creating content that doesn't suck, but actively works to fill your pockets....

Are you ready to reject conventional sales tactics? Or thought Sales as a dirty word? Today, Aleasha Bahr, a sales Black Sheep comes at us with her unique process on how to convert 8 out of 10 calls. I'll take those odds every time! Her unique 'Black Sheep Sales Method' is so different from courses and trainings we attended, and to be honest, our instincts have been pointing at it all the time! It...

Ever find yourself wondering what it really takes to make your content stand out in an endless sea of digital noise? Well, buckle up, because today we chat with Junaid. Junaid is our go to guy for all things studio, visuals, and production automations. We met a couple of years ago, and always run into him in every single content conference. From iPhone production to fully autonomous remote studios...

Ever feel like you're spinning your wheels trying to grow your podcast? You're about to get a masterclass from someone who's been exactly where you are and catapulted to the other side. Meet Kevin Chemidlin. He hosts Grow The Show Podcast and has achieved $2.5 million in podcast related sales! All thanks to his podcast growth strategies #JuicyJuicy Kevin shares with us how he got to that point. Fr...

Ever felt like the key to growing your business sits just right there in front of you? Well... hold on tight. Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years! Yes, you heard that right... $50 Million. The dude is not even 30 years o...