Content Is Profit

My brother calls himself an AI hater. We run a content company that uses AI every single day in multiple parts of the process. So when Fonzi said there's one way to use AI that's the fastest way to lose respect... I had to sit with it. (I might have been the guy he was talking about haha!) Today we unpack what we learned speaking at HubSpot's Unbound, the one word that defined the whole event, and...

Everybody can build with AI now. So why does every follow-up email in your inbox sound exactly the same? Fonzi and I recorded this one live at HubSpot's UNBOUND conference, right after the morning keynote. The big theme? Trust. We're moving fast with AI... but do we actually trust what it gives us? We break down what HubSpot showed (including a CRM that updates itself), the three pieces you need t...

There's one sentence that explains why people buy from some creators... and completely ignore others. It's not a funnel. It's not a hook formula. It's one sentence, and it's been sitting in a book since way before any of us started posting. Fonzi brought it to me on a Friday afternoon and would not tell me what it was ahead of time (which, if you know him, is not normal). Five parts. We're breakin...

Lindsay Rosenthal has 50,000 followers on LinkedIn and makes content alongside OpenAI, HubSpot, Atlassian, Descript, and LinkedIn itself. So when she told us she currently uses zero AI for her ideas... and stopped using it for her scripts and copy entirely... we stopped the conversation and made her explain. What she said next is the whole episode. There's a specific reason AI can make you compete...

Your content is working. Your profile is not. Somebody watches your video. They like what you said. They tap your name... and then they decide in about three seconds whether you are worth their time. Most experts never find out what happens in those three seconds. This week Fonzie got on a call with a guy who is genuinely good at what he does. Real students. Real sales. Real proof behind him. His...

Fonzi sent me a text on his drive home. One line. "The reason we create content is to create trust. Trust generates demand." And that text turned into this whole episode. Because here's what most people get wrong... they think their content isn't working because the hook was weak. Or the framework was off. Or the template didn't convert. It's not that. There are three things underneath every piece...

Fonzie is back. And he came back with the thing every creator feels but nobody says out loud... "I already posted about this." You wake up. You know you have to publish. The idea shows up. And then that voice: wait, I said this already. It's an exhausting loop, and it's the reason most people quit before the content ever works. Here's what we get into: it started with a guitar lesson. Fonzie told...

Not that long ago, if you wanted to experience something creative... a song, a video, a piece of art... you had to wait for someone else to make it. You were a consumer. Today, that flipped. If you can imagine it, you can create it. In this one I share the moment it clicked for me... a song that made my in-laws cry at their kitchen table, an affirmation track my kids now beg for in the car every s...

This morning I woke up to a flood of comments on our Football Show. Some were laughing with us. Some were insulting my accent, my English, my opinion on a soccer game. And here's the part that doesn't make sense... that same show just crossed 100,000 views in 30 days. The algorithm doesn't know the difference between love and hate. It only sees engagement. For 400-plus episodes of Content Is Profi...

We ran a daily podcast for 12 days straight... and the numbers genuinely surprised me. In this behind-the-scenes solo, I open up the actual dashboard on our newest passion project (a daily soccer show) and walk through what 12 days of high-volume content really did... on YouTube, with a budget most people would laugh at. Then I get to the question everybody keeps asking me: can you grow a show fas...

This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across every platform. The kind of output that used to take my team six hours and three people. So we ran an audit, rebuilt the entire thing with AI, and got it down to something I can run from the sideline of...

A creator just did almost a billion views in 30 days. One month. I had to put my phone down. But the number isn't the story. The story is what she built behind it... and the second I understood it, I saw the exact roadmap for what we're doing with The Football Show during the World Cup. In this one I break down how Jenny Hoyos rebranded an 11-million-subscriber channel, why her views had to crater...

I've been away a few days... and there's a reason I had to come back and tell you about. The first real event Fonzie and I ever drove to, we went for one thing: customers. We came home with zero. I almost called it a complete waste. What I didn't know yet was that the "failed" event would end up starting this entire podcast. In this one I break down the three phases of live events every entreprene...

Most people quit their podcast right before it starts working. Not because the content was bad… because they couldn't see the compounding happening under the surface. Today we break down the one thing that has shaped everything BIZBROS has built... endurance. From three seasons of the 45 Live challenge to 700+ episodes of Content Is Profit, to $1M+ in services sold through relationships that start...

Last week we said trust gets them to the door. Today we're talking about what gets them through. In Part 2 of this series, Luis and Fonzie crack open a framework that has helped them launch the podcast, sign clients in the studio, and quietly scale a community. Three beliefs your audience needs to hold before they ever say yes... and most creators are addressing zero of them. Or worse, the wrong o...

Today we ended up cracking open one of the most misunderstood ideas in content. Most entrepreneurs hear "you need 12 touchpoints to convert someone" and assume they need 12 platforms, 12 months, 12 thousand pieces of content. That's the wrong math. And it's why so many people are stuck in long sales cycles, posting consistently, and still not closing. Today we break down the formula they actually...

You've been using AI for your content. And the output still feels... off. Not broken. Just generic. Like someone decent wrote it… someone who's never actually met you. Here's what nobody tells you: the AI isn't the problem. You've never actually introduced yourself to it. In this episode (pulled directly from a live Q&A inside Business Creator Club) I answer the three questions I keep hearing from...

Download your Free Kit here Build your Context Document in one conversation. The free starter kit from Content Is Profit. Get the exact prompt and 3-step SOP we used to build ours... so your AI tools finally sound like you. Most people are using AI tools the wrong way — and it's not their fault. They're doing everything right: writing the prompts, using the tools, following the tutorials. But the...

Download Free Resources Here! AI is everywhere now, but here’s the hard truth: Many entrepreneurs and content creators aren’t making money with it. This isn’t because the tools don’t work. It’s often because they’re used incorrectly. In this episode, we share insights from real-world AI use. We cover a few key elements from early machine learning in 2011 to the deep learning breakthrough, and the...

If you feel like your content is everywhere… your phone, Canva, Google Drive, editing apps… and somehow STILL not working for you — this episode is going to hit home. In this episode, we break down a real consulting call with a creator who was doing everything right… except one thing: having a system. She was posting daily, creating nonstop, and still felt stuck. So we walked her through a simple...

Most people think a profitable podcast needs more downloads, better gear, or perfect editing. I don’t buy that. In this episode, we break down the hidden system behind every profitable podcast and why so many good shows still struggle to grow. If you’ve been putting in the work but not seeing the return, this conversation might show you what’s really missing. This is not about doing more. It’s abo...

Most creators think they need more content or better talent to grow. That’s not the real problem. The real issue is lack of simple systems and clear messaging. In this episode, I share lessons from a creator roundtable where we looked at real businesses building newsletters, live streams, and content funnels. One big theme kept coming up: simple systems beat talent every time. A lot of creators bu...

Most people think success starts with strategy. More content. More hustle. More tactics. But what if the real shift starts inside your head? In this episode, I sat down with Justin Block, an entrepreneur whose journey is anything but typical. He graduated from the University of Florida… helped grow and sell a family company… and today he’s working on the 100 Billion Meals initiative with Tony Robb...

Most creators think they need a better platform. A better funnel. A better tool. More content. I used to think that too. But what if the platform isn’t the problem? In this episode, I break down three big traps I see creators fall into over and over again. These traps keep you busy… but broke. If you’re frustrated with slow growth, small numbers, or content that “should be working” but isn’t — thi...

Most people don’t quit because their idea is bad. They quit because it gets uncomfortable. And right now, too many creators and business owners are being told: “If it’s hard… pivot.” “If it’s slow… switch.” “If it’s uncomfortable… leave.” But what if that advice is the exact reason you’re stuck? In this episode, I sat down for a conversation about grit, ownership, staying in your lane, and why try...