Content is for Closers

How to build a mentor relationship that will change your marketing career 

How to measure ROI without a doubt, an excellent content example, and why nicheing down is terrible advice 

Today’s story is about Shaan Puri. As the Creator and CoHost of My First Million, Founder of The Milk Road, Investor, and Entrepreneur- you’ve definitely heard of him. Here are 3 lessons we can learn from Shaan's career.  

In this issue, Adam shares how you can make $400/hour through your newsletter and explains the step by step process he's using to do it right now. To read the full issue, visit www.adamsletter.com 

Sara Blakely went from door to door sales woman to billionaire. We study how she did it and what we can learn as a result. Read the full newsletter at www.adamsletter.com 

In this issue, Adam details how marketers can make more money by using the tools and strategies learned in their 9-5 jobs to start lucrative side hustles.  visit adamsletter.beehiiv.com for the full issue! 

On this episode, Adam shares the playbook for guiding executives out of their emotions and into the data to make marketing decisions that grow the bottom line.     To read the newsletter version or to receive these issues directly in your inbox, visit: https://adamsletter.beehiiv.com/p/emoceo 

Freight Founders is a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ryan Petersen. We dive into how Ryan went from importing motorbikes from China as a teenager to building an $8 billion freight unicorn that would change the world and everything along the way. Enjoy!

Freight Founders, a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ted Alling.   We dive into how Ted's childhood formed who he'd become as an entrepreneur, the founding story of Access America, what happened when he sold his $500 million business, and how he continues to build great organizations today. Enjoy! 

Highlights from the conversation: Trey’s ability to connect with people (0:55) What attracted Trey to supply chain? (3:59) The BETA journey (7:37) Finding what you do really well, and focusing on it (13:08) Getting honest input from your friend network for what you want to do (16:41) Where is content creation for businesses going in the near future? (25:19) Connecting with Trey (32:42) Content Is...

Highlights from the conversation: Adam’s innovation in health insurance (1:56) The move from insurance to advertising (8:00) Getting into SEO and content marketing (10:04) Founding the Robinson Agency (12:45) Betting on yourself (18:04) The impact of AI and ChatGPT on SEO and other factors (20:51) Putting the customer at the center of your content strategy (23:07) Becoming an expert in your niche...

Highlights from the conversation: Jason’s background from being fired to his current successes (0:23) Starting over as a broker (4:22) The “luck” of sales (7:49) Data-driven decision making (8:39) The impact of COVID-19 (14:42) MODE’s shift in trajectory (15:57) Improving operations (18:35) Complexity of agent network (19:56) The importance of failure and adaptability (25:47) Pivoting against the...

Highlights from the conversation: Value of attending conferences (0:25) Ed’s background in supply chain (3:49) Finding more freight (6:47) Evolution of newtrul (8:38) Selling technology vs freight (10:27) Challenges of monetization (11:23) Quantifying value proposition (13:19) Overcoming challenges of fundraising (19:57) Choosing the right investors (21:51) Lower margin strategy (26:53) Final thou...

Highlights from the conversation: Whitney’s background and experience (0:55) KCH’s growth in marketing (4:07) Creating a uniform message (7:27) Building a content machine in supply chain (10:19) Recruiting the right fit (11:03) Managing growth in a changing economy (14:09) Company culture and rewards (16:02) What’s coming next for KCH? (17:10) Keeping up with Whitney (19:03) Content Is for Closers...

Highlights from the conversation: What does AVRL do in the space? (0:15) AVRL’s unique approach to delivering white glove service to companies (1:17) What does growth look like in AVRL’s hand-selection of clients? (5:44) The niche approach to gaining quality of customers, not quantity (6:46) Laser focus on delivering results, not promises (8:45) Combating a recession with growth (11:55) Being a vo...

Highlights from the conversation: Josh’s backstory getting into the content game (1:54) Influences that inspired the brand (3:13) Getting organizational buy-in (5:28) Showcasing the brand through individual personalities (9:55) B2B Content and Recruiting Content (16:29) Guarding against complacency (19:31) Wins from the FreightVana approach to Content (22:14) Final thoughts and takeaways (26:53) C...

Highlights from the conversation: Takeaways from Manifest (1:36) Embracing the challenges of growth (4:34) How a possible looming recession is impacting start-ups (8:01) What does growth look like for businesses in 2023? (12:05) Using AI to automate workflow and cut out the fluff of communication (17:33) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into...

Highlights from the conversation: Craig’s background and career journey (7:07) Fly-In Luxury Resort (12:47) Building vs. buying content (25:32) Keep up with Craig: Twitter: https://twitter.com/FreightAlley * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreadin...

Highlights from this conversation include:  * (9:20) How Santosh is disrupting Supply Chain VC through content * (15:36) Training founders how to articulate a story effectively * (18:32) Building the industry’s biggest and best show * (27:02) The power of content compounding * (39:55) Have You Heard --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here...

Highlights from the conversation: The current state of the supply chain (3:50) How Supply Chain Now came to be (8:37) Scaling your podcast beyond yourself (14:05) Giving it forward one asset at a time (20:41) Where Supply Chain Now is heading (27:53) Keep up with Scott: Supply Chain Now: https://supplychainnow.com/ LinkedIn: https://www.linkedin.com/in/scottwindonluton Twitter: https://mobile.twit...

Highlights from the conversation: What CVO means and does (3:34) The importance of experience (6:11) Having a 30-year perspective (9:01) Building digital service (10:44) Digital-first impressions (13:06) Growth contributors (16:37) Team building habits (20:21) External influences on internal creativity (24:19) Being tech-wise in the media industry (28:15) Links & Resources: The Infinite Game by Si...

Highlights from the conversation: The virality recipe (7:33) Step 1: Get their attention (12:26) Step 2: Get them to the end (15:27) Step 3: Get them to watch again (21:21) Step 4: Get a reaction (23:46) Step 5: Get a fan (25:32) The five points of execution (27:35) Watch the short here: https://youtube.com/shorts/4NwG371avM8 Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Ea...

Highlights from the conversation: How Shamus got immersed into the business world (4:52) What drew Shamus to podcasting (13:27) How to get top-level guests on your show (16:08) The next steps in life for Shamus (20:23) The key to viral content (23:54) Links & Resources: Our Future by Michael Sikand Robinhood Snacks Podcast TBOY Podcast Keep up with Shamus: Podcast: https://www.mbitpodcast.com/ Twi...

Highlights from the conversation: FRQNCY Media’s unique marketing twist (5:16) Michelle’s unique relationship with audio (6:33) Defining “audio experiences” (12:11) Defining “post-capitalist” (20:09) Objectives that change how we approach content (28:46) The overarching audio strategy (32:59) What Michelle’s proudest of (43:01) Keep up with Michelle: FRQNCY Media: https://frqncy.media/ Twitter: ht...

Highlights from the conversation: Audio innovation (1:36) The branding process (10:21) Show promotion (16:57) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps servi...