Consulting Matters

Pricing. It’s the dreaded task of figuring out what to charge that overwhelms even the most seasoned consulting and coaching business owners. What’s also confusing is how to PRESENT those fees in a way that is attractive to a client … without the “ick” of coming across as too salesy. Can you relate? In today’s episode, I go into the psychology of 7 proven pricing strategies and why they work. I’m...

Unsure how to convey the powerful value of your offers? Here’s what you need to know There’s a six-letter word that reflects one of the biggest reasons why accomplished, mid-career professionals would give up their secure, lucrative career to start their own consulting or coaching business. I’m referring to the word  I-M-P-A-C-T because what drives us as consultants and coaches isn’t just mon...

Ever wonder why your consulting and coaching offers aren’t hitting the mark? Picture this: A situation where after a consultant or coach pours their hearts into writing copy for their services page on their website or in a proposal and it’s met with deafening silence. I know I have been there and so have so many of my clients. It’s frustrating and disheartening…and is solvable! In this episode, yo...

Navigating the murky waters of transition can be an arduous voyage. The fear of the unknown often paralyzes us, causing us to retreat into familiar territories. As your host, I bring you a conversation with Dr. Chris Hoff, a man who boldly ventured into the unknown and emerged with a unique blend of business acumen and psychological insight. Chris, a former technology entrepreneur, shares his enli...

Hold onto your headphones as we embark on a captivating journey with Adrian Salisbury, a seasoned professional in video creation and YouTube mastery. Adrian opens up about his entrepreneurial journey, transitioning from a 15-year photography career to harness the power of video, and the inception of his Pro Video Academy, now known as Impact. He paints a vivid picture of his early course developme...

Unsure how to influence executives as a consultant or coach? Here's what you need to know Join me for a powerful conversation with Meg Crofton, the former president of Walt Disney World Parks and Resorts. Meg imparts her wisdom on how she used her power skill of "shaping thinking" to lead change and ultimately become the first woman President of one of the world's most beloved organizations....

Ever feel like you're juggling too many balls as a parent and entrepreneur? Seeking that elusive balance between parenthood and business? You're not alone. We had the pleasure of sitting down with certified parent coach, Sari Goodman. A former school principal, Sari transitioned into parent coaching to support families in managing the intricate journey of raising children while running a business....

Ready to unlock your personal style potential and transform your career? Join us for a delightful yet enlightening journey with Mellicia Marx, an extraordinary stylist and personal brand builder. Mellicia shares her audacious journey from leaving her job without a plan to turning her passion for styling into a thriving business. She illuminates us with her adventurous perspective on risk-taking an...

Can you imagine turning past pain into purpose and stepping into your true potential? How about overcoming financial obstacles and imposter syndrome? Our guest for this episode, Sarah Gleeson, passionately shares her transformative journey of achieving exactly that. Sarah’s story is a riveting saga of resilience, which she narrates with candor and courage. Once a victim of a con man in the world o...

Listen in as we engage in a profound discussion with Rajinder Rai, a former pharmacist turned life empowerment coach, as she shares her midlife journey filled with transitions both professionally and personally. Rajinder recounts how personal health issues and her daughter's Hodgkin's lymphoma diagnosis served as a wake-up call, forcing her to reassess her life and priorities. She reveals how this...

Navigating the entrepreneurial journey while juggling wellness and health seems daunting, doesn't it? That's the challenge we tackle as we're joined by the incredible Adrienne Barela, gut health expert and successful entrepreneur. Nin's journey from employee to health and wellness business owner is a testament to strength, determination, and the power of grounding oneself, offering inspiration and...

Have you ever wondered about the pivot points in your life and career? How they could lead you to unforeseen pathways, perhaps towards entrepreneurship? In today’s episode, we engage in a fascinating discussion with my first business mentor, Chad Barr. Chad’s transition from an Israeli musician to a software guide, photographer, web strategist, and thought leader is nothing short of inspiring. He...

Imagine harnessing the power of the Enneagram to catapult your consulting and coaching business to incredible success. Enneagram expert Sarah Wallace joins us in this fascinating episode to discuss how this profound tool can spark transformation in both clients and ourselves. Sarah shares her captivating journey from working in construction materials to discovering her true passion for the Enneagr...

Do you ever feel like you're working tirelessly and still feel unfulfilled and disconnected? Puja Madan, a leadership coach who blends spirituality and entrepreneurship, shares her journey through the contrasting worlds of meditation centers and tech startups and how she developed her Amplify Model to help entrepreneurs find clarity in their values, vision, and voice. In this heartfelt conversatio...

Can your image make or break your business's success? Find out how personal branding photography can transform your online presence and create a powerful connection with potential clients. Join me, Betsy Jordan, as I chat with the incredibly talented Suzanne Rothmeyer, a photographer with over 20 years of industry experience and a specialization in personal branding photography. We dive into the e...

In this fascinating conversation, I had the pleasure of speaking with the incredible Renaissance woman, Dorie Clark. Dorie is a speaker, author, writer, Broadway producer, and lyricist, with a diverse and inspiring career journey. We discussed her various pursuits, from her time as a non-profit executive director and spokesperson for political campaigns, to her experience as a newspaper reporter a...

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property. Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences...

Join me in this week's episode of the Enough Already podcast, where I'm thrilled to welcome Carol Cox, founder of Speaking Your Brand, to the show. Listen in as Carol shares her incredible journey from studying women's history to becoming a software developer and ultimately finding her passion in public speaking and empowering women entrepreneurs. Discover how the concept of thought leadership eme...

Are you ready to harness the power of LinkedIn to make authentic connections with your ideal clients and elevate your presence on this essential platform? Okay, so here’s the thing about LinkedIn... If you’re a consultant or coach (or aspiring to become one), you’re probably on LinkedIn already because you know it’s the best social platform for your type of business. If you’re a consultant wanting...

Get ready for a powerful conversation about creating your success by being yourself and using your story to ignite transformation in your consulting and coaching clients! Today, we’re wrapping up my mini-storytelling series with my guest Joy Spencer. She is a powerful storyteller. Initially, I wanted Joy on the show to share her tips and best practices on how to tell compelling stories. We wound u...

Diane Diaz talks about the art of storytelling in brand building! Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling. In this episode, we discuss how coaches and consultants can use their personal stories to attract and engage clients, the key elements of a successful brand story, and some common mistak...

I talk a lot about the importance of brand messaging on this show and with my clients 1:1. And for sure, brand messages are essential for your business - you want to ensure that your ideal client knows what you offer and what makes you unique. But storytelling takes things to a whole new level. Storytelling is all about building emotional connections with your ideal clients and creating a sense of...

Today, Brad Rex shares the real reasons why executives hire consultants and coaches. He talks about his exciting career journey, which started at the Naval Academy, then to British Petroleum, and finally to Disney. He applied for a financial manager job at Disney and was one of 1400 candidates. Brad and I worked together at Disney and have been colleagues for many years. Brad had an unconventional...

Simon T. Bailey is my former Disney colleague, and I can't wait for him to share his entrepreneurial journey! He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. During his time at Disney, Simon was interviewed by a journalist and stated that he saw h...

Today, Denise Musselwhite shares the moment when she decided to shift from CIO to executive coach and business owner. Denise had been dreaming of being an entrepreneur for a long time, but the Pandemic inspired her to leap. Her research into the challenges that women face in STEM fields and the negative impact that the Pandemic had on them motivated her to take action! She was a CIO for a large, i...