Consulting Matters

How do you build a reliable client pipeline as a consultant or coach when you've run out of people to ask for referrals? If you've built your consulting or coaching business on referrals, you know how well that goes. It works really well… right up until the moment it doesn't. You've asked everybody you know. You've worked your first and second degree connections. And then one day you realize there...

For the last two years, we were told DEI was dead. So what do the 2026 midterm results say about the people-centered values so many consultants and coaches have built their careers on? If you've been wondering whether all that work still matters, you're not alone. Quick disclaimer: I'm not a political pundit, and this isn't a political commentary. It's not about which party you should vote for. It...

Pinpointing your more profitable ideal client and niche is the most important decision a consulting or coaching business owner who wants to build a standout brand and predictable client pipeline can make. And the most challenging. In this quick win episode, get my #1 strategy I use with my brand positioning and messaging clients to unlock their ideal client clarity and confidence - FAST. If you’re...

Do you want a predictable client pipeline you can trust, where the right clients who are ready and eager to invest in your consulting or coaching are consistently coming your way? Well, I do too! In this episode, I walk you step by step through how to replace waiting on referrals (or hoping the magical client fairy will send people your way) with a strategy and system for consistent client attract...

How do you deliver results as a consultant or coach when you're no longer the one in charge? My client Sara Guttman is back on the show, and this time she's putting me on the hot seat with the question that stumped me: How do I actually deliver results when I'm not coming from a place of positional authority? You'll discover why your methodology isn't where your value lies, the two traps that turn...

Want to know for a fact, in your heart, mind, and soul, that you have what it takes to succeed as a consultant, coach, and business owner today and long term? In this pep talk episode, I’ll help you answer this core, critical question with a solid, unwavering, confident “Yes!” You’ll discover why self-doubt and imposter syndrome, while frustrating and sometimes embarrassing, are part and parcel of...

What do consultants and coaches who are still successful and thriving after 15-plus years in business know that the rest of us don’t? In this episode, my guest is my longtime friend and colleague Dan Weedin, an author, speaker, and president of Emerging Risk Solutions, for a candid conversation on what it really takes to build a sustainably profitable business that keeps evolving over time. You’ll...

What if one simple tool could help you run better discovery meetings, create stronger proposals, close more business, and even write better marketing copy? I'm talking about your intake form. You might think of an intake form as simply a way to collect basic information before meeting with a potential client. But I use mine for a whole lot more. In this episode, I’m sharing how to use an intake fo...

Are you setting up your consulting or coaching for long-term success? In this episode, I’m sharing five lessons I’ve learned from 20 years of running my own consulting and coaching business. You’ll discover why most of us need a push to finally become our own boss, how the pain that pushed you onto this path can become part of your purpose, and why long-term success requires you to think and act l...

See you back on September 24th!  Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches →  https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities →  https://www.betsyjordyn.co...

Wondering if it's really possible to launch your consulting or coaching business in less than 30 days...without cutting corners or relying on AI? If you've spent decades building your expertise but feel overwhelmed by turning it into a business, you might assume launching the right way has to take months. It doesn't. In this episode of the Consulting Matters podcast, my guest is my client Dorothy...

Wondering How to Get Consulting or Coaching Clients...Without Relying on Referrals? At first, relying on referrals to get consulting or coaching clients is great… and reliable. Or at least reliable enough. Your generous network sends business your way. Then thrilled former clients introduce you to new ones. Only problem? This works…until it stops and the question sets in: What do I do when getting...

Struggling to figure out the perfect niche for your consulting or coaching? You won’t be after you tune into this episode of the Consulting Matters podcast! In this episode, I’m taking you behind the scenes of my brand positioning process and sharing the four questions I ask every client to help them discover their niche fast – without the spin or second-guessing.  I’ll reveal to you why tryi...

Struggling to figure out which consulting or coaching business to start? If you're a mid-career professional with years of experience, strengths, and possibilities, it's not always obvious which direction is right. In this episode of Consulting Matters , my client Deborah Masak shares what she's learned about transforming decades of corporate leadership experience into a consulting and coaching bu...

Wondering if you can have it all - a consulting or coaching business AND life you love, without burning yourself out to get it?  If you think building a thriving consulting or coaching business requires sacrificing your health, relationships, or personal life, think again. In this episode of Consulting Matters , executive coach and burnout resilience expert Rachelle Stone shares what she's le...

Five years ago, J. Kyle Howard hired me because he was struggling to articulate what he did and how to package it into a business. At the time, he was a former CIO trying to figure out how to turn decades of experience into something other people would understand, value, and buy. In other words, he thought he had a messaging problem. What neither of us realized was that the challenge wasn't really...

I am super excited to introduce my brand-new "Where Are They Now?" series on the Consulting Matters podcast, and I could not have picked a better first guest.   You've heard me talk about Denise Musselwhite before. I chose her to kick off this series because I love her story. She found clarity on her purpose as an executive development coach for diverse leaders in tech, and that clarity fast-...

Are you living your purpose in your business?   I brought on Kevin McCarthy to Consulting Matters to talk about purpose! He literally wrote the book on-purpose. Discover what purpose truly is so you can align your business with why you're here and what you're meant to do as a consultant, coach, or business owner.   Tune in to hear: What most of us don't understand about purpose (and how...

Is the fear of failure holding you back from what you want to create or achieve in your consulting or coaching business? If so, you won’t be after you tune into my episode with Melisa buie, author of Faceplant: FREE Yourself from Failure’s Funk (great title, right!). Her book is the result of a quest she had to understand why failure is accepted and even embraced in lab-type situations but not in...

When I got into consulting, I was really drawn to organization development. I was a young international HR manager at the nonprofit where I worked. As I walked around the organization, I would always get confused by what was said on the break room walls and what was actually lived out. And I always wanted to bring those two things together. I think that's a lot of what drove me. And I think many o...

  Is your consulting or coaching designed around what you’re best at, love doing, and what people actually want to pay you for? Today, we are talking about one of my favorite topics and one of the best parts of my brand positioning and messaging strategy. I really love the work I do with my clients, and it’s what we're gonna discuss in this episode of Consulting Matters… discovering your best...

You heard it from me, now hear it from my sister! I recorded the podcast you heard on Wednesday, " To AI or Not to AI: The Question Is When, Not If,"  on my ahas about AI from our conversation at the beach a couple of weeks ago.    I told my sister about it, and she was like, " Hey, I got more information.” And I said, “Well, I have more thinking!”  So, I’m releasing a&nbs...

To AI or not to AI? That is the question. Just kidding! Today’s episode of Consulting Matters is about when and how to use AI, which is the real question that every Consultant Coach must answer. I decided to tackle this topic after my sister and I went away for a beach weekend a couple of weeks ago. My sister and I normally just talk about the deep meaning of life and explore our childhoods… the u...

I want to share my inspiration for this week’s episode. It’s personal, but it’s powerful so hang in there… I’m so passionate about building your business and brand around your ideal clients because they make us happier, they are more profitable, and most importantly, they lead to lasting relationships. Of all the organizations I worked with when I was a consulting business owner, Wyndham Vacation...

Why is the messy middle a big part of our experience as consultants and coaches, and what we do with our clients? Find out on today’s episode of the Consulting Matters podcast.​ So, I just got back from the second annual in-person retreat with my client, of four years, Katie Anderson, who is the messy middle of writing her second book. On the last day, we recorded a podcast for her show Chain of L...