Constructing Brands

What You Will Learn: What makes a decision maker consider your product. In the latest episode of Constructing Brands podcast, Eric Lanel speaks with Kyle Bushoven, Marketing Manager of Wayne Tile, New Jersey's premier tile supplier and retailer. Kyle began his career in sales at Wayne Tile and currently heads up the marketing department. As marketing manager, he is involved with product selection...

What You Will Learn: What a seasoned expert looks for in a building product and manufacturer In the latest episode of GWP's Constructing Brands podcast, we speak with Matt Risinger, host of The Build Show and Founder of Risinger Build. Matt offers us insights in how he's selected certain building materials and the process by which he tests and vets them for use on his project. Matt's goal is to el...

What You Will Learn: How to connect with the right people to reach your expansion goals faster   In the latest episode of GWP's Constructing Brands podcast, we speak with Jeffrey Greif, Executive Vice President at First American Title Insurance Company. If you are looking for real estate opportunities to expand your business, you don't have to bear the risk on your own. Jeffrey shares his experien...

What You Will Learn: Key questions to ask yourself for developing your ideal target audience. In the latest episode of GWP's Constructing Brands podcast, we reflect on conversations with previous guests sharing insights and answering an important question for manufacturers: Who is your real target and what are you doing to get in front of your end-end user? In this episode, we provide tips to help...

What You Will Learn: How to pivot your message in changing times to speak directly to the consumer How to position your product in front of an architect  The importance of product availability, lead times, and pricing  Why it is important to invest in a user-friendly, well-designed website In the latest episode of GWP's Constructing Brands podcast, we speak with Scott Hoffman, Director of Architec...

What You Will Learn: What challenges manufacturers face when distributing their product How to market to your end consumer The importance of great customer service In the latest episode of GWP's Constructing Brands podcast, we speak with Craig Friedman, CEO of XO Appliance. In this episode, we discuss some of the distribution challenges manufacturers face, and what to keep in mind when marketing,...

What You Will Learn: What programs insurance providers have in place to help businesses What questions to ask your provider In the latest episode of GWP's Constructing Brands podcast, we speak with Stan Hladik, President, and CEO of The Secret Insurance Agency in Totowa, New Jersey. In the wake of COVID-19, businesses have suffered significantly. In this episode, we discuss these challenges and St...

What You Will Learn: The difference between a product focus approach to business and a product strategy approach to business The critical role an effective strategy plays in driving a product successfully How to develop a "Product Strategy Template" to get you started In the latest episode of GWP's Constructing Brands podcast, we take a look back at our conversations with past guests to bring you...

What You Will Learn: Current status of the PPP Loan program Upcoming changes to the loan agreement What businesses filing for the first time need to know What businesses who have already been granted a loan need to know In the latest episode of GWP's Constructing Brands podcast, we speak with Stephen Katz, a Partner and Chair of the Corporate Law practice at Peckar & Abramson, P.C. with over 25 ye...

What You Will Learn: How to get inside a contractor's mind and speak more effectively to your target The importance of an online presence How to build a content strategy and the "Three E's" that will help you succeed How to get engage your audience In the latest episode of GWP's Constructing Brands podcast, we speak with Shawn Van Dyke. Shawn has extensive experience in the construction world and...

What You Will Learn: How is technology changing the building industry What skills and areas of study should you be focussing on to set yourself apart in the building world? Valuable industry insights from a venture capitalist's perspective In the latest episode of GWP's Constructing Brands podcast, we speak with Jesse Devitte. Jesse is the cofounder and general partner at Building Ventures, an inv...

What You Will Learn: The importance of listening to your audience and identifying needs in the industry How to develop and market smart and innovative solutions How success can be found in the needs of your target audience In the latest episode of GWP's Constructing Brands podcast, we speak with Paul Titcomb, president of Steel Dog. Steel Dog is a small concrete forming company in Massachusetts do...

In the latest episode of GWP's Constructing Brands podcast, we speak with Dean Horowitz, President of commARCH Magazine. When marketing your brand, it is important to think about your target. Should you position your product to the architect or the developer? In this episode, Dean explains that both are equally as important when considering who to target. The relationship between architects and de...

In the latest episode of GWP's Constructing Brands podcast, we focus on a company that is looking toward the future of the building materials industry by utilizing technology, reducing our carbon footprint, and bringing innovative solutions to the market. In this episode, we speak with Stanley Fleyshman, Managing Director at Carbontec. Carbontec is making its mark in the industry by providing a cl...

In the latest episode of GWP's Constructing Brands podcast, James Nesci shares critical steps business owners must take to be prepared for the next phase of the Paycheck Protection Program (PPP) loans. James outlines the importance of working with a bank that is the right size for your business, creating a relationship with your bank and ensuring your application is not only complete but accurate....

In the latest episode of GWP's Constructing Brands podcast, Debbie Myers shares her expertise in real estate to help business owners and business leaders through this challenging time. Businesses that rent space for their company, such as office buildings, warehouses, and showrooms, are struggling and so are landlords. Debbie explains the most effective way to approach your landlord and the import...

In the latest episode of GWP's Constructing Brands podcast, we discuss how to approach the CARES Act with Stephen Katz. Stephen is a Partner and Chair of the Corporate Law practice at Peckar & Abramson, P.C. with over 25 years of experience in Corporate Law. In this episode, Stephen is sharing his expertise and support for businesses trying to navigate through the CARES act with very timely advice...

In the latest episode of GWP's Constructing Brands podcast, we explore how the importance of exceptional product development and a "Focus Strategy" can grow your company. Jae is the President and Co-founder of Durato. Durato has developed superior flooring material that has been gaining popularity with contractors, architects, and developers nationwide. Jae walks us down his path to success, shari...

Episode 12: Building Materials Industry | Prep Your Company for Sale with Don Wharton While we typically interview business leaders who operate exclusively in the building materials industry, the latest episode of GWP's Constructing Brands podcast deviates slightly from the norm. Don Wharton joins us to share his experience with selling companies. He provides a president's perspective on the entir...

Building Materials Companies | Trust the Experts   Eric Lanel explains how even despite an unprecedented pandemic, building materials companies have more opportunities available than ever before. Cutting edge technology allows companies to work remotely from all around the world. Now more than ever we can recognize the value in investing in up-to-date communications technology. He also discusses t...

The Transformation of Fire Protection and Fire Safety, with Shane Ray Building Materials Industry | The Evolution of the Fire Safety Industry As president of the NFSA and a former fire marshall in South Carolina, Shane Ray has dedicated his life to fire safety. Prior to coming into his role at the National Fire Sprinkler Association, Shane served as a firefighter for most of his career. He familia...

New Trends in Secondary Homes, with Kurt Clason Building Materials Industry | Evolving with Building Industry Trends Kurt Clason is the president of K.A. Clason Fine Woodworking, but he has served in many capacities throughout his career. Kurt has been the president of the Maine Homebuilders Association, president of the Lake Region Builders and Remodelers Association, and he spent twenty-four yea...

Episode 8: Launching a Building Materials Brand, with Ralph Bruno [Pt. II] Building Materials Industry | The Launch of Beach House Shake If you didn't get a chance to check out Pt. I of this two-part series, listen to the episode  here . Ralph Bruno is the CEO of Derby Building Products, where he has helped grow the market with brands that have completely changed the face of the exterior building...

Building a Market Presence, with Ralph Bruno [Pt. I] Building Materials Industry | Dynamic Trends in the Building Materials Industry After nearly three decades in the building materials industry, Ralph Bruno is still doing everything he can to push the envelope. From serving as the national sales manager for Trex to launching AZEK Building Products, Ralph has gleaned valuable insights from every c...

The HGTV Effect, with Eric Lanel Building Materials Companies | Trust the Experts The HGTV effect is when someone watches enough television to believe they are qualified to G.C. and renovate a building. It is a frequent challenge for building materials companies because, at the end of the day, the average viewer doesn't have the technical knowledge to execute a job effectively. The good news is, p...