Constructing Brands

What You Will Learn: How to transition from a creative passion to a successful business The importance of brand building in attracting potential buyers Strategies for balancing creative work and business operations The podcast "Constructing Brands" is hosted by Eric Lanel and focuses on the business of building materials manufacturing. It aims to assist companies in this sector by discussing strat...

The podcast "Constructing Brands" is hosted by Eric Lanel and focuses on the business of building materials manufacturing. It aims to assist companies in this sector by discussing strategies for launching new products, rebuilding brands, and implementing effective communication strategies. The podcast features conversations with experts from construction, architecture, engineering, marketing, and...

What are 3 things you will learn Evolution of Romo Inc. : The podcast discusses the historical journey of Romo Inc., which began in 1902 as a furniture manufacturing business and later transitioned to textiles. This evolution highlights the company's adaptability and strategic pivots in response to market demands over the decades. Family Business Dynamics : Frederic Henry elaborates on the unique...

In this captivating podcast episode, Maya and Price share the inspiring journey of creating Alkemis, the world's first wellness paint. Born from a shared passion for art and a commitment to health, they reveal how their experiences during the pandemic led them to challenge the toxic norms of conventional paints. With a focus on sustainability and aesthetics, they discuss their innovative mineral-b...

WHAT YOU WILL LEARN: The origins and early days of Rocky Mountain Hardware, founded by Christian Nickum's parents How Christian transitioned from the family's window and door business to focus on decorative hardware Strategies for creating unique, high-end artisan hardware pieces for designers and architects The importance of trade shows, distribution networks, and innovative marketing tactics lik...

What you will learn from this podcast: Mikael Akerberg's entrepreneurial background and journey to Nobilia Nobilia's decision to enter the fragmented U.S. kitchen market and create a new product category Strategies for researching and understanding the cultural nuances of the U.S. market Building an efficient nationwide distribution network for European kitchen furniture  Partnering for successful...

Renowned interior designer Jennifer Bertrand joins host Eric Lanel to discuss her human-centered approach to design. She explains how psychology and deep conversations help her understand clients and create soulful, personalized spaces. Jennifer shares her creative process, from initial chats to online vision boards, and emphasizes the importance of authenticity and risk-taking for growth. She hig...

Summary: In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the industry. The hosts highlight the need for getting things done and the ability to ide...

Summary: In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the industry. The hosts highlight the need for getting things done and the ability to ide...

In the latest episode of GWP's Constructing Brands podcast, we speak with Kenn Busch, owner of Material Intelligence Website and sustainability thought leader. Kenn offers us insights in how to start the discussion and position your building material company in a world where your carbon footprint is becoming more and more important.. Kenn's goal is to drive awareness to the importance of climate p...

What You Will Learn: What technology is important for a business to have How to evaluate which tool is best In the latest episode of GWP's Constructing Brands podcast, we speak with Abbas Naqvi, Digital Director at GWP, Inc Advertising discusses how to think about the CRM tool your company is using, and provides top-line insights to make sure you are getting the most out of your CRM tool.

What You Will Learn: How are designers are making efficient use of space in healthcare? Best way to get products in front of a designer Is your product meeting today's safety and health criteria? How to ensure your product would be considered for a project. In the latest episode of GWP's Constructing Brands podcast, we speak with Sandy Goodman, President of CRGA Design, on what she requires from a...

In the latest episode of GWP's Constructing Brands podcast, we speak with Judi Teran, co-owner and interior designer at Iconica Design Studio, about what is important to her in 2022 from a building material manufacturer.

In the latest episode of GWP's Constructing Brands podcast, we speak with Pete Kelich from Hubspot, an all-in-one inbound marketing sales and customer service tool, talk about the strengths and benefits of this tool for your business.

What You Will Learn: What's coming for Constructing Brands in 2022! Stay tuned for the best tools and platforms for communications Stay tuned for the best Customer Relationship Management (CRM) tools Stay tuned for the best methods to Target Market In the latest episode of GWP's Constructing Brands podcast, Eric Lanel discusses what's coming for our Constructing Brands audience in 2022.

What You Will Learn: Our current Technology Trends The importance of setting expectations Multi-family building trends How are you handling supply chain issues? Potential office space building trends In the latest episode of GWP's Constructing Brands podcast, Matt Jarmel, About Matt Jarmel Matthew B. Jarmel, AIA, MBA (Matt) is an American architect and real estate developer. He is managing Princip...

What You Will Learn: Tactics you can use to market to your distributors How you can help your distributors market for your product In the latest episode of GWP's Constructing Brands podcast, Eric discusses a key ingredient which can help your distributors sell your product. About Eric Lanel Eric Lanel was born on January 26, 1968, in Queens, New York. LANEL, an only child of Julius, a psychotherap...

What You Will Learn: Best way to get in front of a designer In the latest episode of GWP's Constructing Brands podcast, Lana Masor, CEO and Principal Designer of Maison Masor. About Lana Masor Lana Masor is the CEO and Principal Designer of Maison Masor, a full-service interior design firm located in Montclair, NJ. Maison Masor creates bespoke designs to reflect our clients' style and personality....

What You Will Learn: Explain how important the customer journey/experience is How to determine customer experience team How to know if you need a customer experience expert Happy employee, happy customer? Where to start with customer experience Is the customer experience important to the end user? In the latest episode of GWP's Constructing Brands podcast, Stacy Sherman, customer experience expert...

What You Will Learn: How to prepare for the coming sustainability movement How does sustainability affect business owners How to get ahead of sustainability Who should be on your energy team In the latest episode of GWP's Constructing Brands podcast, Jim Mumm, CEO of Sunlight Energy Group, discusses how to stay ahead of the energy movement and prepare your business to be sustainable. About Jim Mum...

What You Will Learn: The progression of environmental protection advancements in building materials What is LEEDS The 3 nodes U.S. Green Building Council looks for in an environmentally sound building product How LEEDS can help your building product The U.S. Green Building Council Better Materials program and how it benefits you In the latest episode of GWP's Constructing Brands podcast, we speak...

What You Will Learn: How important your website is What information should be on your website Packaging pitfalls How to present yourself at tradeshows About Tracey Stephens As the daughter of a Foreign Service Officer and an artist, Tracey grew up mostly in Europe where her parents assembled a museum quality art and antiques collection. She developed a strong appreciation for world cultures, art,...

What You Will Learn: Affordable ways to bring energy solutions to your business Looking at your energy solutions strategically How an energy broker gets paid How to vet an energy specialist In the latest episode of GWP's Constructing Brands podcast, Jim Mumm, CEO of Sunlight Energy Group, discusses the money-saving benefits and process of bringing big company energy solutions to small to midsize c...

What You Will Learn: 3 ways to create a customer for life Avoid looking at results and look at the systems Right to left thinking instead of left to right thinking Avoiding chaos in the construction business In the latest episode of the Constructing Brands podcast, we speak with Todd Dawalt, host of The Construction Leading Edge. Todd's years of experience consulting for construction companies has...