Connected Commerce

Hosts Kyle Goldman and Isaiah Ogasawara sit down with Aviad Eilam, VP of Growth & Strategy at Particle, to unpack what it takes to create demand in a market that doesn't know it needs you. In this case, selling skincare to men who don't buy skincare.  Aviad shares how Particle grew by focusing on older, often-overlooked demographics, why most men are problem unaware, and what makes f...

Hosts Kyle Goldman and Isaiah Ogasawara sit down with Benjamin de Castro, Chief Marketing Officer at Gardyn, to explore what it takes to change consumer behavior and build a new category in food and wellness. Ben shares how Gardyn turns non-gardeners into confident growers, how to market high-ticket products without a retail footprint, and why emotional connection is the key to making behavior cha...

Hosts Kyle Goldman and Isaiah Ogasawara sit down with Nadia Babar, Head of Marketing at Wingback, to unpack what it means to market with soul in a world of mass production. Nadia shares how Wingback’s commitment to craftsmanship and sustainability sets it apart, how to sell simple products like pens and wallets with emotional resonance, and why great marketing is rooted in empathy, curiosity, and...

Hosts Kyle Goldman and Isaiah Ogasawara sit down with Erin Murray, CMO at Mad Rabbit, to explore what it takes to build a bold brand in a boundary-pushing category. Erin discusses how Mad Rabbit has grown from a tattoo aftercare brand to a lifestyle company, why community-first thinking drives loyalty, and what it takes to reach a multi-demographic customer base with authenticity. She also shares...