Connect with Causeway

While consumers are binge-watching content, Netflix, Hulu, and other streaming services are keeping their data in silos. How can marketers develop successful ad campaigns?  Learn about new media consumption models that will help refine your marketing and advertising programs – including streaming services, TV, and social media. Find out how the Causeway Solutions Media Connection supports marketer...

Hungry for innovative ways to attract customers while controlling costs, restaurants are upgrading their processes and improving quality. AI is helping to redefine the industry – from automating processes to enhancing customer experience and making operational decisions. Tune in to learn how AI and data analytics are important ingredients for the restaurant industry’s evolution. Get a peek at how...

The U.S. senior living market size is expected to reach $131 billion by 2029. Listen in as unlock the secrets of blending traditional advertising with predictive analytics for impactful marketing strategies. Join frank discussions about niche marketing with our special guests, Bobby Youngs , Founder of Canopy Advertising , and our VP of Healthcare & Enterprise Insights, Tim Duer . Want to lear...

As consumers block ads and opt for commercial-free streaming services, activating Experiential Marketing strategies may be the best way to capture your audiences’ attention. In addition to creating connections with consumers through unique, dynamic experiences, Experiential Marketing will increasingly use data-driven insights to personalize the customer journey. Join us to explore the top trends i...

Healthcare marketers can attract new patients by looking beyond ailments or treatments and leveraging behavior and lifestyle data – while maintaining HIPAA compliance. Listen in as we explore AI and predictive modeling to create Advanced Audiences for more effective marketing strategies - that’s also more budget-friendly. Want to learn more about Causeway Solutions? Click here ! Connect with us! L...

From family vacationers and food tourists to solo travelers and extreme tourism, travel is back on the plan for many vacationers. Tune in to discover the stats and trends impacting the travel industry and how you can get bonus miles with Causeway Solutions’ customized profiles! Connect with us! Twitter LinkedIn Facebook Learn more about Causeway Solutions at CausewaySolutions.com

Almost 80% of the general population watches Netflix at least once a month, but the film box office has rebounded to near 2019 levels as fans flock to movie theaters. Learn how the marketing behind theatrical releases influences what movies people watch on their streaming service. Grab your popcorn as you hear about the volatility in the entertainment industry!

Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to avoid wasting ad spend. Tune in as we explore the power of the Strategic Matrix whether in politics or shopping. Want to learn more about Causeway? Visit CausewaySolutions.com! New episodes of Connect with Causeway every other month!

The World Federation of Advertising says 30% of major advertisers are cutting their ad budgets this year. Tune in as guest, Tim Duer, spotlights market segmentation as the superpower for making ad dollars work harder. Hear lively discussions about new regulations impacting healthcare marketing, travel bouncing back and more!

Attracting new customers is art and science combined. Listen in as we describe the secrets of probabilistic modeling and Acquisition Analytics. By defining Audiences, marketing messages are personable, personalized and more cost-effective. Find out what drives decisions for healthcare, car buying and more.

How are Americans feeling about the economy? Causeway Solutions CEO Bill Skelly joins us to reveal the latest consumer survey results. Find out why people are still spending on luxuries despite economic worries. Tune in to hear about the battle between streaming services for today’s consumers attention. Plus, the anticipation of FIFA World Cup soccer fans!

In our very first episode we are joined by the CEO of Causeway Solutions, Bill Skelly, where we learn about consumers’ media usage and how marketers are getting smarter in acquiring new customers and voters. Listen in to learn why Americans continue to be optimistic despite tremendous turmoil!

Welcome to Connect with Causeway, hosted by Thérèse Mulvey! Tune in next week when we are joined by the Founder & CEO of Causeway Solutions, Bill Skelly.