CMO Insights

Recently we asked Mike Volpe, former CMO for HubSpot, about what skills and attributes he looked for in hiring modern marketers as he helped grow the firm from 5 people to over 900 people. He shared that in the beginning they hired generalists, people with a broad base of skills. But as HubSpot started to scale they started to look for specialists, people with a deep level of expertise in a specif...

Michael is an accomplished author, key note speaker and recognized top business content and social media marketer. He is a passionate evangelist for customer centric marketing that drives real business results. In this episode, Michael examines several topics, including how the role of content is dramatically changing as it relates to driving demand and how it is forcing brands to really think abo...

Since 2007 the Content Marketing Institute has become the leading resource for what is now considered the content marketing industry. Joe Pulizzi, Founder and CEO of CMI, is the industry’s top evangelist, traveling the globe educating brands and marketers on how to become a content first organization. In 2011 CMI launched its flagship conference, Content Marketing World, and in just 6 years has gr...

Steve Farnsworth, CMO at The Steveology Group, shared his thoughts on the changing role of marketers in a recent video interview with Jeff Pedowitz. Jeff asked if marketing executives were changing how they organized their teams around content. Steve replied: “Not yet, unfortunately, not as much as I think will happen. When you look at small organizations doing content, while they have the flexibi...

In this episode, Scott Brinker discusses major trends in modern marketing and the categories that are extremely hot including content marketing, predictive analytics and attribution. Scott is head of the chief marketing technologist blog, chiefmartec.com since 2008. The website covers the intersection of marketing and technology and the effects of that intersection on marketing strategy, managemen...

Learn how Sanjay Dholaki, former CMO of Marketo, addressed his biggest challenge, scaling the growth of the company and the difficulties he faced growing and scaling the team, growing and scaling their footprint in the market, and in new markets overall. In addition to driving pipeline, demand generation and revenue for Marketo and being a key partner to sales, Sanjay was also responsible for exte...

Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt. Ana talks about the challenges of moving from a traditional marketing operation to a revenue marketing organization and more! Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad cho...

Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketing initiatives they implement. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choice...

On this episode of CMO Insights Jeff Pedowitz sits down with Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI). Rich discusses how a company that works in the talent management market is adjusting their own talent needs to stay on top of demand generation marketing skills. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn m...

In this episode of CMO Insights, Jeff Pedowitz sits down with Stephanie Meyer, CMO of Connecture joins Jeff on CMO Insights to talk about marketing in the healthcare industry and the importance of a clean database. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit mega...

In this episode of CMO Insights, Jeff Pedowitz sits down with Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform. He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social analytics,...

In this episode of CMO Insights, Jeff Pedowitz sits down with marketing executive Jeremy Miller, For Jeremy Miller, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he and his family were forced to take a long hard look at the way the company was run and at the industry as a whole. Jeremy realized it wasn’t his company’s sales people or marketing processes...

In this episode, Carol Meyers, CMO of Rapid7 talks about: Today’s marketer has to be willing to talk about measuring marketing results with various stakeholders Ensuring your marketing team is focused on all areas of the funnel is critical for customer success Technology plays a major role on her marketing team, especially when it comes to collaboration Connect with Jeff on LinkedIn - https://www....

In this episode Jeff Pedowitz sits down with Brian Carroll, speaker, author and lead generation consultant while Brian was still in his role as Chief Evangelist with MECLABS Institute. Brian shares the importance of taking an education first approach with marketing and sales; that solving your client’s problems is critical to building a bridge and subsequently to creating a revenue relationship. U...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Steve Schley, Vice President of Global Marketing for KrolLDiscovery. Steve discusses the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www....

In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Officer for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account-Based Marketing and how persona and buyer's journey are key to this strategy. Connect with...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Wes Durow, Chief Marketing Officer for Mitel. Wes discusses the importance of going back to the basics in today's fast-moving digital marketing landscape and more! Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Learn more about your ad...

In this episode of CMO Insights Jeff Pedowitz talks with Leo Tucker, Senior VP of Global Marketing for PGi. Leo shares how digital has integrated all areas of the organization allowing for more collaboration and partnership. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Learn more about your ad choices...

Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running its marketing department like a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz talks with Tracy Eiler, Chief Marketing Officer at InsideView to get her take on what is needed for today's marketing professional to stay competitive and how small changes to the process can make it easier for sale and marketing to put the customer first. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The P...

In this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for Fleetcor. Learn how Fleetcor is using big data to learn more about their customers and increase their revenue along the way. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Learn more about your ad c...

In this episode of CMO Insights, Jeff Pedowitz sits down with Teresa Caro, Senior Vice President for Fortiva. Teresa shares how the lifecycle of sales, marketing and business operations all need to be considered when developing revenue marketing objectives. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  ...

In this episode of CMO Insights, Jeff Pedowitz sits down with Dan Brown, VP of Marketing Operations for Verint, shares how he has developed a marketing operations organization within this billion-dollar global company. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Learn more about your ad choices. Visi...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Diego Lomanto, Chief Marketing Officer for Talent Inc. , joins Jeff Pedowitz in this episode of CMO Insights. Diego shares the unique challenges as well as the opportunities he and his marketing team face as part of a startup company. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pe...

Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzg...