CMO Insights

      In this episode of CMO Insights, Jeff Pedowitz sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent. Robby talks about: The key attributes they look for in their team members, as well as the attributes their customers are looking for The enormous challenge of keeping up with the ever-evolving MarTech landscape The biggest challenges many companies face in the marketing universe...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Elliot, VP Global LSS Marketing at Agilent Technologies. Shane talks about: The big challenges for large, global companies like Agilent Technologies The need to transform to stay ahead of ever-evolving customer needs Creating and curating localized content while maintaining global consistency and efficiency Connect with Jeff...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Brennan Andrews, Marketing Director, Dart Bank Brennan Andrews talks about: The different ways you can use technology to reach your customers. Succeeding in the marketing world while having a small team and limited resources. The importance of training your team and empowering them to make decisions. Connect with Jeff on LinkedIn...

       In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight Technologies Debbie Umbach talks about Using data to measure and track success. Her focus on being market-driven over being product, sales or customer-driven. Her past career in engineering and how it has impacted her marketing career. Connect with Jeff on LinkedIn - https://www.linkedin.c...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Melanie talks about: Studying behaviors of users and customers. Measuring marketing initiatives and overall trends. Brand innovation and media innovation during the growing digital age. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Lea...

      In this episode of CMO Insights, Jeff Pedowitz sits down with James Thomas, CMO of Solium Capital Inc. They discuss how different companies think about equity and how it drives company growth. Equity management software and how Solium’s platform solves problems for both small and large companies. Using data and information to show how marketing impacts the business. Connect with Jeff on Link...

     In this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO, and Founder of Epicenter Media & Training talks about: Marketing for emergencies and crisis communications. Bridging the gap of what a communicator already knows with new communication styling. Educating companies on marketing approaches to use on social media during a crisis Connect with Jeff on LinkedI...

Ryan talks about: The changes taking place in the accounting space with technology. Value-added services. Personas. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sterling talks about Building your product around your customer. The importance of becoming a company that aligns the sales and marketing teams. Creating a customer experience for the customer throughout the whole life cycle and not just the beginning. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Downlo...

In this episode, Tiffany Sieve, VP Marketing of Demand Gen at Paycor talks about Integrating new technology to support Paycor’s marketing strategy, Measuring the customer experience and Paycor’s journey to becoming Revenue Marketers. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad...

Scott talks about Using chat bots to help sales internally. Spending more on customer acquisition costs due to the long term value of their customers. How AI is revolutionizing transactions Learn more about your ad choices. Visit megaphone.fm/adchoices

Katrina talks about Importance of emotionally connecting with the audience. Demand Generation’s future and running marketing like a business. Using technology to help prove how marketing is effecting and driving revenue Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ron McMurtrie EVP Customer Marketing at Sage talks about Selling software to companies in different markets. Unifying the digital MarTech stack and creating a service layer. He also dives into the marketing challenges of having 3 million customers. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgrou...

Tifenn talks about Marketing becoming more business oriented. Becoming an effective leader in the business and marketing world. The process of not only managing managers but managing leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dana talks about the overwhelming amount of Martech. Creating an effective marketing team. Marketing changing over the years and becoming measurable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Megan talks about making sure you have a differentiated message and a brand presence. ABM and taking a focused approach to ensure that you are hitting your targeted accounts. Knowing what the target profile customer looks like and focusing on marketing activities you are invested in. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gaidar talks about The ever-growing and super connected marketing world. The marketer’s role is changing and evolving due to marketing technology. Gaining key insights by focusing on the customer journey from the customer’s perspective. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark talks about:The importance of creating and developing trusting relationships with your customers. Operationalizing the customer experience and creating a personal experience. The importance of being personal, authentic and transparent in marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff and Nnamdi talk about the T-Shaped marketer, Important attributes to look for when hiring and building a team. Growing a marketing team and the necessity of mentoring and empathy. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/     Learn more about your ad choices. Visit megaphone.fm/...

This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase. In this episode, Peter talks about: Category creation: facing but also embracing competition in the market. Identifying ABM (Account-Base Marketing) as the category they wanted to create. How the role of marketing is going to change as AI comes into its own. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedow...

In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side. She also discusses shifting the mindset of marketers and eliminating "random acts of marketing" and focusing on the customer journey. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Emily’s role she delivers high impact demand generation campaigns to turn prospects into customers as well as effective client retention and upsell programs. She is also responsible for delivering a cohesive customer experience across the Bazaarvoice journey and her main goal is to maximize revenue. Learn how Emily grows their pipeline and revenue by differentiating Bazaarvoice from their compe...

Recently we spoke with Lauren Pasquale, Vice President of Marketing at Fastaff and US Nursing. She parlayed a 21 year career in sports marketing to apply digital marketing innovation at her current job with a mission to engage talented nurses in urgent and crucial travel assignments nationwide while fostering a best in class culture for her employees. From Super Bowls to the Olympics to staffing,...

When you realize that Saul Leal, General Manager at FamilyShare Network, has developed a following of 120 million people, you might conclude that he would be a great source of advice on content strategy…and you would be right. Saul took time out recently to record an interview with Jeff Pedowitz. Jeff asked him if the skill sets of the content marketing team were changing and how he trained and pr...

Edwin Choi is a fanatical A/B tester, lover of analytics data and digital marketing enthusiast. He is passionate about digital marketing, online media and bridging the gap between psychology retail. Edwin is currently the VP of Marketing at Mobovida and CellularOutfitter.com, a leading online retailer and vertically integrated “fast fashion” mobile accessory brand. Mobovida is a direct-to-consumer...