Michael Beck
ChatGTM
The ChatGTM Podcast by Inc Tank GTM
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ChatGTM S2 E21: Jason Adams ~ Why Your Screens Don’t Sell (And How to Fix Them) 21.05.2026 41:17
Most brands invest in screens. Very few turn them into revenue drivers. This episode breaks down why most digital experiences fail and what actually moves customer behavior in-store. Michael Beck and Chad Horn sit down with Jason Adams from CRI to unpack how digital signage, data, and customer psychology come together to drive real ROI. From eye-tracking insights to retail media networks, this is...
ChatGTM S2 E20: Bala ~ The Restaurant Industry Is Losing 30%… Here’s the Fix 14.05.2026 30:12
The conversation delves into the rethinking of the restaurant industry, focusing on the intersection of technology, loyalty, and real-world operations. It explores the cost and economics of online ordering, the consumer experience and adoption, the future of delivery, and concludes with key takeaways and a call for kindness. Takeaways Rethinking the restaurant industry The intersection of technolo...
ChatGTM S2 E19: Greg Creed ~ The $1B Insight That Built Baja Blast 11.05.2026 48:34
The conversation covers a range of topics including leadership, team empowerment, customer and team member experience, personal branding, stress in business, and the reconciliation of personal values with business results. Greg Creed, former CEO of Yum Brands, shares insights on marketing philosophy, leadership attributes, and the impact of personal brand on modern businesses. The conversation als...
ChatGTM S2 E18: Melissa Fahs ~ CCO Coco Robotics / From Novelty to Infrastructure: Inside Coco 04.05.2026 32:54
The conversation covers various topics related to Coco Robotics, including its launch event, capabilities, impact on food delivery, design, scalability, government approvals, deployment, tipping points, impact on restaurants, expansion into other verticals, growth and partnerships, PR and brand trust, upcoming events, and rapid fire questions. Takeaways Coco Robotics is revolutionizing the last-mi...
ChatGTM S2 E:17 Mary Pillow Thompson ~ Miso Robotics / The $100B Problem in Restaurants 28.04.2026 40:05
Most restaurants aren’t losing on strategy. They’re losing in the middle of a Tuesday lunch rush. Mary Pillow Thompson breaks down why frontline execution, not planning, is where profit is won or lost. From wasted product to misaligned teams, this episode exposes the hidden inefficiencies killing margins inside restaurant operations. Mary, co-founder of Zignal (acquired by Miso Robotics), explains...
ChatGTM S2 E16: Brandon Rhoten ~ CMO Dave's Hot Chicken / Marketing with Spicey Authenticity 23.04.2026 44:19
The conversation covers the topics of brand authenticity, innovation in marketing, and unique advertising modes. It delves into Brandon Rhoten's marketing strategy at Dave's Hot Chicken, the use of humor and authenticity in marketing, user-generated content, managing growth and marketing allocation, scaling a distinct brand voice, spice levels and guest experience, and innovation in marketing and...
ChatGTM S2 E15: Dina Mitchell ~ Founder Power Soul Cafe / Safe Food Is a Human Right Built for Scale 13.04.2026 42:57
The conversation covers the introduction of the podcast, the mission behind Power Soul Cafe, the need for safe food for people with celiac disease, building a movement, the drive to succeed, and scaling the business and guest experience. The conversation covers various themes including customer experience, tech solutions, influencer engagement, Shark Tank experience, brand awareness, franchising,...
ChatGTM S2 E14: Carl Comeaux ~ CEO Crust Pizza Co / The Pizza Playbook Most Franchises Get Wrong 06.04.2026 43:39
Most franchise brands lose what made them special when they scale. This is how one pizza brand is refusing to. Carl Comeaux, CEO of Crust Pizza Co., breaks down what it actually takes to grow a restaurant brand without sacrificing quality, culture, or unit economics. From turning down private equity to building custom tech and obsessing over prime cost, this episode is a masterclass in disciplined...
ChatGTM S2 Ep13: Kelly Grogan ~ Founder of Crumbs / Catering Isn’t Extra, It’s the Business 30.03.2026 37:50
The conversation covers topics such as birthday celebrations, the introduction of Kelly Grogan and her work with Crumbs, the importance of catering in restaurants, common mistakes in catering menus, balancing menu variety for catering, delivering a great customer experience through catering, marketing strategies for catering programs, budgeting and ROI for catering programs, and the importance of...
ChatGTM S2 Ep12: Jenn Saunders-Haynes ~ Catering Queen & C-Society Fractional Leader 24.03.2026 35:15
The conversation covers the evolving landscape of catering in the restaurant industry, focusing on the operational and marketing aspects. It delves into the importance of catering, the impact of technology and innovation, and the role of the C Society in providing fractional support for restaurant businesses. The conversation covers the emergence of new solutions in the market, the impact of off-p...
ChatGTM S2 Ep11: Allen Beck ~ Nibble / Catering, Creative Branding, Workshops & Puppies 16.03.2026 40:38
The podcast episode features a conversation with Allen Beck, a proven operator and growth leader in the restaurant and hospitality space, discussing the transition from his previous company to his current role at nibble one. The conversation covers the significance of catering, the impact of technology, and the operational challenges faced by restaurants in the off-premise and catering business. T...
ChatGTM S2 Ep10: Christopher Sebes ~ Industry Legend / Building the Next Growth Engine with nCentiv 12.03.2026 39:18
This episode of ChatGTM features a conversation with Christopher Sebes, a hospitality pioneer and visionary, discussing the Incentive platform designed to grow customer count with targeted digital ads. The conversation covers the evolution of restaurant technology, the impact of location-based advertising, and the role of AI in marketing. The conversation covers the journey of a tech company in th...
ChatGTM S2 Ep9: Adam Steinman ~ Audivi AI / Behind the Counter: AI, Leadership, & Guest Experience 02.03.2026 49:34
In this episode of The ChatGTM Podcast , hosts Michael Beck and Chad Horn welcome Adam Steinman , a customer experience executive specializing in restaurant technology. The conversation explores the intersection of culinary arts and technology, particularly how Adam's background as a chef informs his approach to enhancing customer experience through AI. They discuss the complexities of restaurant...
ChatGTM S2 Ep8: Ramsey & Jamie Gilbertsen ~ Budget Branders / A New SMB Supply Chain for QSR 23.02.2026 39:39
The conversation covers the personal stories of the guests, the journey of Budget Branders, the challenges and solutions in the supply chain, the importance of branding and custom disposables, eco-friendly packaging, upcoming events, and the seamless process and turnaround time for custom disposables. Key takeaways include the impact of custom branded disposables on brand perception, the benefits...
ChatGTM S2 Ep7 : Daniel Martinez ~ QNS / From Yugo to Cadillac: Scaling Restaurant Tech 16.02.2026 45:32
The podcast episode features a conversation with Daniel Martinez, the founder and CEO of QNS, discussing the impact of technology on restaurant operations, the value proposition for restaurant brands, Daniel's personal journey as a solopreneur, and the role of technology in the hospitality business. The conversation also delves into the misconceptions and realities in technology adoption, as well...
ChatGTM S2 Ep6: Josh Halpern ~ CEO of Big Chicken / The Human Factor of AI in Hospitality 09.02.2026 48:24
The conversation covers the importance of AI in hospitality, Josh's Halpern's expertise in bar operations, his role at Anheuser-Busch, identifying key industry challenges, the impact of chicken wings on business, the role of AI in hospitality and emotional currency, the use of AI to enhance guest experience, challenges and opportunities with AI and Shaquille O'Neal, and creating emotional experien...
ChatGTM S2 Ep5: Toni Ronayne ~ The C-Society 02.02.2026 49:34
🎙️ Podcast Spotlight: ChatGTM Podcast S2 Ep 5: Toni Ronayne on Leadership, Fractional Roles & Community We had the pleasure of speaking with Toni Ronayne about her journey from corporate leadership to founding her own company, The C Society . The conversation dives into the shifts, insights, and strategies shaping modern hospitality leadership. ✨ Key Themes: • Embracing change & validatio...
ChatGTM S2 Ep:4 Jason Riggs ~ Audivi AI 27.01.2026 45:20
The conversation covers the impact of AI on the QSR industry, focusing on decision-making, operational efficiency, and staff experience. It also delves into the challenges and benefits of AI adoption, particularly in the context of product leadership and operational dynamics within the QSR industry. The conversation covers the importance of challenging AI models, the process of pivoting in product...
ChatGTM S2 Ep3: Jim Knight ~ Keynote Speaker, Culture Catalyst & Author of "Culture the Rocks" 20.01.2026 52:03
The conversation delves into the influence of Jim Knight, the impact of culture on business success, Jim Knight's career journey and focus on culture, the power of one in sparking change, the role of leadership in organizational culture, encouraging innovation and risk-taking, the shift towards personal branding and employee engagement, and the importance of personalization in customer experience....
ChatGTM S2 Ep2: Joseph Szala ~ Author of Quiet Killers 13.01.2026 45:53
In this episode, Joseph Szala discusses the concept of 'Quiet Killers' and how it relates to the challenges faced by restaurant brands. He shares insights on the patterns and frustrations that led to the development of his book, as well as the allure of bad ideas and the fallacy of the marketing funnel. Joseph emphasizes the importance of blaming systems, not people, and addresses the resistance t...
ChatGTM S2 Ep1: Bill Aseere ~ Whit's Frozen Custard 07.01.2026 41:31
The conversation covers the journey of Bill Assyri, the owner of Wits frozen custard, from his background in the restaurant industry to the acquisition of Wits and the subsequent growth of the business. It delves into the importance of trust, teamwork, and leadership decisions, as well as the innovation in technology and the relationship with franchisees. The conversation covers the challenges and...
ChatGTM Ep32 : Trailblazing with Whataburger: Point B on Trust, Tech & Transformation 07.11.2025 35:15
In this episode of Chat GTM , hosts Michael Beck and Chad Horn sit down with Rich Faltot , leader of the Restaurant and Hospitality vertical at Point B , a consulting powerhouse helping iconic brands like Whataburger, Starbucks, and others transform from the inside out. Fresh off Point B’s surprise Trailblazer Award from Whataburger , Rich shares the story behind the recognition, why Point B consu...
Chat GTM Ep 31: KSU Sales Program & AI Symposium with Dr. Inks & Professor McCulloch 07.10.2025 58:46
Show Notes: Keywords: sales education, Kennesaw State University, experiential learning, ethics in sales, technology in sales, community engagement, AI in sales, workforce preparation, curriculum development, student success Summary: On this episode, Beck and Chad have a stimulating and fun jam session with Dr, Scott Inks and Professor Brent McCulloch of Kennesaw State University. The conversation...
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