ChatB2B

In this episode, Liz Merrilees Emlay, Head of Global Creative Services and Product Marketing at HP, joins Andrew to wrestle with what it takes to be creative in an era when AI is brilliant at producing the average. We get into where AI is delivering real lift in content and creative work, where it isn’t, and what creative leaders are doing to redesign roles, rethink hiring, and prepare their teams...

In this episode, Patrick Vuong, first Director of Product Management at Moderne, takes us inside the backend infrastructure that makes AI agents work reliably. Patrick brings a rare cross-ecosystem seat as a former Microsoft GitHub Copilot leader, now building the agent tooling embedded inside AWS Q, GitHub Copilot, and Broadcom App Advisor. We get into what multi-agent orchestration looks like in...

In this episode, Jaynie Miller, Worldwide Product Marketing Lead at HP, shares what it’s been like to step out of management and into the senior individual contributor track at one of the world’s largest technology companies. We explore how AI is reshaping product marketing, sales enablement, and partner enablement day to day, and what marketing teams need to look like as every company resets for...

In this episode, Megan Cabrera, former VP of Marketing Operations at Sophos, opens up about what it took to build an enterprise AI search strategy when the playbook didn’t exist yet. From navigating constant algorithm shifts, to figuring out how brands show up in communities like Reddit, Megan shares the pivots, the failures, and the principles that held. The conversation also goes deeper into the...

This episode, we explore what it means to be an AI-ready marketer. Starting with the macro fears that have marketers anxious right now, and moving into what the best teams are doing about it. Drawing on Tammy’s experience at BMC and her work co-founding the Charlotte Marketing AI Exchange, we dig into how content strategy needs to be rebuilt for a world where AI is the first reader, why most organ...

This episode, we’ll explore how AI is reshaping account-based marketing with Murali Kandasamy, VP of Growth & Strategy at PathFactory. Drawing on original research from Intercept Watchtower, we'll unpack the real blockers holding ABM programs back, where AI chatbots and content intelligence are making a measurable difference, and what happens when the first reader of your content is an AI agen...

This episode explores what AI PCs really change for marketers and why the device should be part of your AI strategy. Jeannette Kennedy from Microsoft breaks down what AI PCs are in plain language and explains how local AI processing and small language models open up new ways of working that you cannot get from cloud tools alone. We talk through real examples, the on-device AI opportunity, and a fe...

In this episode, we’ll explore how AI is moving from a personal productivity tool to an organizational transformation lever inside professional services with Mahadev Sastri, Director of Marketing at CGI. Drawing on original research from Intercept Watchtower, we’ll unpack the gap between where most teams are with AI today and where they need to be, the practical use cases creating real traction, a...

In this episode, we’ll explore how Lenovo’s Solutions & Services Group is navigating AI adoption in global campaign marketing. Shoeb will share how his team is moving from “AI is great” to “show me,” running controlled pilots, building the case for scale, and confronting the real organizational blockers (from skills gaps to procurement contracts) that sit between experimentation and impact. We...

In this episode, we’ll explore how AI is reshaping modern go-to-market teams through the lens of Marketing and RevOps convergence. Tristan will share how he’s thinking about team design and new responsibilities as “managing AI agents” becomes a real role shift, and we’ll dig into practical AI use cases inside TELUS Agriculture & Consumer Goods. What’s working today, what’s still experimental,...

This episode introduces Francis Silva, Intercept’s first Chief Technology Officer, and explores a practical response to what enterprise marketers are feeling right now. Teams are being told to sprint toward AI and agents while legal, IT, and procurement slow adoption, and while the AI tool landscape changes faster than governance cycles can keep up. Francis defines what agentic marketing actually...

This episode explores how AI is redefining creative work; from how content is made to how creative teams organize, collaborate, and make decisions. Catherine Richards, former enterprise marketer at Dell, Adobe, and VMware, shares what she’s learned leading AI adoption inside complex organizations and building one of the first Marketing AI Councils. We dig into how creativity itself is being redefi...

This episode explores how SAP is redefining social media in the age of AI. Kelly Broili, VP of Global Social Media, leads one of the largest and most complex social operations in the tech industry. She shares how her team is finding the balance between scale and authenticity, keeping creativity and trust at the center while adopting AI across workflows.  The conversation digs into what authenticit...

This week we chat with Dylan Fedy, Director of Marketing & Customer Insight at Procom. This episode will explore how Procom is using AI to drive real business results, from automating sales training simulations to deploying voice agents for customer conversations. Dylan shares what’s working, what’s not, and how to move from experimentation to measurable impact.  Timestamps:   00:00 Introducti...

Audrey Davidson, Head of Integrated Marketing Americas at Microsoft is discussing how AI is reshaping the structure, workflows, and skills of modern marketing organizations, illustrated by Microsoft’s concept of the “Frontier Firm” and what it means for marketing organizations striving to stay ahead. We also learn about the new role of humans in Marketing organizations, working side by side with A...

Jessica Hreha, Director of Marketing AI Transformation at Veeam shares how marketing teams are adopting AI and what it takes to move from pilot projects to scaled adoption. Along with her work at Veeam, Jessica has previously built AI councils and transformation offices at VMware and Jasper, and shares lessons on what skills leaders need to guide their teams through AI adoption. Links to content m...

Shelley Green, Director of Microsoft Cloud – Copilot and Security at TD SYNNEX helps us explore how AI can support partner growth, especially for those who are under-resourced or earlier in their marketing maturity. We dig into where partners struggle the most and which AI use cases could realistically make a difference, from content creation and campaign execution to sales training. Shelley share...

If you are wondering what AI means for your marketing career, this episode is for you. Josh Chiavaroli, Partner Sales Account at Intel and Marketing Professor at Seneca Polytechnic, unpacks how AI is redefining the skills marketers need, the tasks humans should still own, and how both seasoned professionals and emerging talent can adapt. From OEM to silicon to the classroom, Josh shares a vantage...

For marketers supporting channel partners, AI is opening up a new playbook. Jonna Bell, Global Director of Commercial Channel Marketing at Qualcomm, walks through how her team is using AI to simplify workflows, personalize content, and scale partner programs that actually get used. She shares what is changing in partner expectations, where campaigns still fall short, and how AI can bridge gaps, im...

What does AI actually change about sales enablement? Mike Thibodeau, Director of Enterprise New Business at Google Cloud, shares how AI is reshaping the future of enablement, helping go-to-market teams cut through content overload and guide buyers through complex decisions. Drawing on his experience at Microsoft and now Google Cloud, Mike breaks down what is working today, where AI is already maki...

ChatB2B is where enterprise marketers and Intercept’s leadership team compare notes on AI in B2B. You’ll hear real stories from the field along with the playbooks, experiments, and guardrails we use in our work with global tech brands. The goal is simple: help you make faster, smarter moves with AI inside your organization.  Want to learn more about Intercept? Check out our website:   Intercept |...