Change Your Filter

Dan Antonelli has spent decades helping home service companies stop blending in. As the founder of KickCharge Creative and author of Branded Not Blanded , Dan has seen firsthand what happens when a company's brand finally catches up to the quality of the service it provides. In this episode, Dan joins Lisa & Scott to talk about why branding goes far beyond a logo or truck wrap. They get into m...

Homeowners aren't finding contractors the same way they did five or ten years ago . In this episode of Change Your Filter, Lisa is joined by Nexstar Network digital marketing coaches Zach Klinger and Justin Fuller to talk about how AI is reshaping search, what homeowners expect from contractors today, and which marketing fundamentals still matter most. Zach & Justin break down why contractors...

Your customers trust you. But are you making it easy for them to send more business your way? Chelsea Fusselbaugh , co-founder of TradeEngage , joins Lisa on this episode of Change Your Filter to talk about building a referral program that goes beyond hoping someone mentions your name to a neighbor. They explore the two sides of referral marketing: customers recommending your business and trusted...

Most contractors think they need more leads, but Josh Crouch says many are already losing revenue inside the calls they have. Josh joins Scott to unpack missed calls, misleading booking-rate data, CSR training, dispatching for dollars, and where AI answering services help or hurt. They also explain why homeowners expect pricing information online and how ecommerce can move the buying process forwa...

In this episode of Change Your Filter, Lisa sits down with Erica Leonor , founder of Voxa, to discuss stronger CSR training, better communication, and the human side of home-service sales. Erica explains why CSRs are salespeople and why they should be involved when a Contractor Commerce online quote comes in. When your team knows how to build excitement around the quote, answer questions, and conf...

Derek Cormier , owner of Climate Experts in Melbourne, Florida, joins Lisa for a candid conversation about building a modern home service company and redefining what growth should actually mean. After restarting Climate Experts with one employee in 2019, Derek helped the company double year after year. But as the business expanded, his perspective began to change. Revenue was still important, but...

In this episode of Change Your Filter, Scott Ossim sits down with Brigham Dickinson of Power Selling Pros to talk about one of the biggest missed opportunities in home services: the very first interaction with the customer. Brigham explains why the first 30 to 50 seconds of a call or in-home visit can determine whether a homeowner keeps shopping or decides your company is the one they trust. He al...

Change Your Filter is entering a new chapter with new hosts Lisa Forrest and Scott Ossim . In Lisa Forrest’s first episode as host, she sits down with Jennifer Motti , owner of Evolve Air Conditioning, Heating & Plumbing in Las Vegas, to talk about her journey from salon owner to 51% owner of a $1M HVAC and plumbing business. Jennifer shares what it’s really like to work with her husband, grow...

Dr. Chris Lovejoy went from physician to AI engineer, and in this episode of Change Your Filter, he shares how AI is reshaping industries … including the trades. He and his team at Anterior are helping build the next generation of eCommerce across multiple industries, especially home services, powered by smarter search, guided buying experiences, and the rise of agentic commerce. In this episode,...

Chris Halligan joins Change Your Filter for a wide-ranging conversation on startups, sales, leadership, entrepreneurship, and what really creates enterprise value. From helping build Payzer into a $250M exit to breaking down how great operators think about go-to-market, hiring, pricing, metrics, and AI, Chris shares the kind of insight most founders learn the hard way. This episode dives into: ✅...

What if the “right” move in HVAC was the one most contractors refuse to do? Derek Cole ( Simmons One Hour, NC ) was diagnosed with multiple sclerosis at 31, and still built one of the most consistent growth stories in the industry, earning One Hour Franchisee of the Year out of 400+ franchisees. In the Season 3 premiere of Change Your Filter, Derek and Paul Redman get into the real playbook: ✅  W...

In our third episode of Season 2, John Caruthers walks us through the experience of building Best Virginia Heating & Cooling . You’ll get hear Tall Paul Paul & John discuss how John got his start in the trades, the complicated process of buying & building Best Virginia Heating and Cooling, and what’s currently happening in the business right now. All of our episodes are now on YouTube...

In episode 2 of season 2, we sat down with the VP of Business Development at Service 1st Financial, Tom Towe. In this episode, Thomas & Paul delve into the inefficiencies of the buying process within the HVAC industry, and the proactive measures taken by Service 1st Financial and Contractor Commerce to address these challenges. Get ready to discover valuable insights on innovative strategies a...

In our first episode of Season 2, we had the pleasure of sitting down with Dan Friesen, a training and development guru. Today, you can find him as the Owner and Team Lead of Charlton & Hill Home Services and the VP of Training at P1 Service Group. This is a jam-packed episode, with tons of insight into both personal & professional aspects of life. Dan and Paul dive into several topics inc...

In episode 25 of Change Your Filter, we share part 2 of our interview with Jonathan, where we dive deep into SearchLight, and where data analysis & CRM technology is headed for our industry.  Learn more and read Jon's blog: https://thedatadriventrades.substack.com/ You can now WATCH our episodes on YouTube!  Looking to connect with us? @HVACPodcast across all platforms. Powered by ContractorCo...

In episode 24 of Change Your Filter, we sit down with the founder of SmartAC.com, Josh Teekell, to learn about "Smart Maintenance" and where we can expect the home services industry to head in the future. You can now WATCH our episodes on YouTube!  Looking to connect with us? @HVACPodcast across all platforms.

In part 1 of this two-part interview, we sit down with Jonathan Torrey of SearchLight to examine the rise of eCommerce & online shopping within the automobile industry in order to better understand how we can continue to push forward & innovate the home services industry. Looking to connect with us? Follow us @HVACPodcast across all platforms! New episodes every other Tuesday!

On episode 22 of the Change Your Filter podcast we are joined by Dominic Rubino. Dominic Rubino is a business coach, strategy consultant, TED Talk speaker, podcast host, and owner of 10xBLT & Profit Tool Belt. Looking to connect with us? Follow us @HVACPodcast across all platforms! New episodes every other Tuesday!

We know you all loved our previous Tall Paul episode, so he’s back again as the interviewee! In this episode, Paul is interviewed by the Editorial Director of HVACR Group (ACHR News) Kyle Gargaro. Looking to connect with us? Follow us @HVACPodcast across all platforms! New episodes every other Tuesday!

Scott Lindsey is the Vice President of Business Development at Intermountain Home Services. Intermountain Home Services is the largest and fastest-growing home services group in the Intermountain West region. In this episode, we talk to Scott about all things sales, the evolution of home services, and elevating the industry. Looking to connect with us? @HVACPodcast across all platforms! New episod...

In this episode, we are joined by Kip Morris. Kip Morris is CEO of Five Star Home Services which is Ohio’s fastest-growing home services company. Tune in to learn about hyperlocal greenfielding, being a second-chance employer, and finding faith. Want to watch the full-length video of this episode? Head over to our Contractor Commerce Youtube Channel! Looking to connect with us? @HVACPodcast on all...

Pop-A-Lock is the largest locksmith and mobile technician network in the US. Our host, Tall Paul, had the chance to sit down with the Director of Operations at Pop-A-Lock, Robert Reynolds. We hope you enjoy this episode! Looking to connect with us? @HVACPodcast on all platforms!

Have you gotten a chance to learn more about our beloved host and all we do here at Contractor Commerce? In this special episode 17 of the Change Your Filter podcast, we have the host of the Reflective Marketing podcast, Krystal Hobbs, interviewing our VP of Sales, Paul Redman! Looking to connect with us? Shoot us a message! @HVACPodcast on all platforms.

In episode 16 of the Change Your Filter podcast we are joined by Reed Borton. Reed Borton is the Owner & President of Premier Heating and Air in the Denver Metro area. Looking to connect with us? Give us a follow @HVACPodcast on all platforms!

Vince Heuser is the owner of Absolute Service in the Louisville, Kentucky area. In this episode, you can expect to learn how Vince grew Absolute Services from a garage door company making $1 million dollars in annual revenue to a full-fledged home services company surpassing $17 million dollars in annual revenue. Want to connect with us? Give us a follow @HVACPodcast on all platforms!