Center Stage

Are you creating consistent touchpoints with your current and past clients, or are you churning through them at a high rate? This week's guest, financial advisor Keith Taylor, joins us to talk about the importance of focusing on retention and how you can improve it in your firm. Learn more about Keith and his firm at www.centerpointwealthstrategies.com Registered Representative and Financial...

Email marketing is NOT DEAD! This week we talk with email expert Ken Countess about the power behind email (with data to back it up), the strategy for success, and the metrics to track. Learn more about Ken and get his free email audit at www.kenisemail.com

We've been telling you for years that you can run the firm of your dreams, enjoy life, and be successful. Now, hear it straight from another lawyer's mouth as we chat with attorney Jen Lee about all the ways you can find your freedom and run a firm you truly love. Learn more about Jen and the ways she can help you and your firm by visiting www.lawyersuccessnetwork.com

What does your marketing message say about your firm? This week, we chat with Kate DiLeo about how to craft a marketing message that focuses on your audience and your firm's purpose. Check out Kate's new book, Muting the Megaphone, and see all the ways Kate can help your firm at www.katedileo.com

Sure you can have the best lead generation marketing in the world, but if you're not doing anything to nurture and educate your audience, they'll go elsewhere. Attorney Karalynn Cromeens has done an excellent job of incorporating the educational side of her firm into her marketing, and she joins us this week to talk about how she did it.  Learn more about Karalynn's firm and all the...

This week, we're talking about ways you can really show off your expertise and prove that you're the business people want to work with. Our guest, Nancy Giere, shows us how creating a course can be a great nurturing tool AND potentially part of your business model. Learn more at www.nancygiere.com

You know customer service is important, but what are you really doing to stand out? This week we're joined by Marlene Cosain from Abby Connect to talk about the ways you can go above and beyond. Learn more at www.abby.com

We've talked before about WHY you should do a podcast (Episode #33), but now we're talking about HOW. Mark Savant has built a mini-podcasting empire with a plethora of shows, and he's done it all by systematizing the process. Learn about how you can do it for your own show on this week's episode! Want to learn more? Join Mark's podcasting mastermind by visiting www.marksav...

Can law firms have a subscription model like Netflix? Attorney Mathew Kerbis believes it can be done, and he is setting out on a mission to prove it! Learn all about how you can make it possible in your firm. To learn more, check out Mathew's podcast, Law Subscribed, wherever you consume podcasts!

CliftonStrengths can be a powerful tool for your firm when it comes to helping you understand your team and the strengths each of them have. This week, we talk to CliftonStrengths coach Golden Madume about this great tool and how you can implement it in your firm. Want help implementing CliftonStrengths? Golden is happy to help. Check him out on Instagram @goldenmadume or send him an email at gold...

How can you stand out from your competitors? We have the insight this week with our guest, coach and consultant, Joe Matz!  Learn more about Joe and his company, Apex-Able, at apex-able.com

You obviously want to run your firm the right way, but are you really taking every precaution to make sure you're staying compliant with all of the various rules and regulations you're expected to follow? In many cases with small firms, the answer is likely no. This week, we're joined by compliance expert Natalia Gindler Corsini from Prae Venire to talk about several blind spots you...

Many business owners may understand their P&Ls, balance sheets, and budgets, but they don't really talk about their money. Financial advisor Wendy Brookhouse is out to change that, and joins us this week to provide tips and insight on how you should be thinking about and approaching your money. Take the first steps toward truly understanding your money at www.totalwealthscore.com

Having connections with reporters give  a huge boost your authority and credibility. This week, we're joined by media relations expert Janet Falk to talk about the entire process of building those relationships from first getting a reporter's attention to being interviewed.  Grab your Media Profile template here: https://janetlfalk.com/falk-sample-attorney-executive-media-profile-workshe...

In somewhat of a sister episode to #32 with Paula Black on publishing a book, we're joined this week by Paperback Expert's Michael DeLon to talk about how to get the most out of your book and all the ways it can enhance your marketing and business development. Learn more about Paperback Expert at www.paperbackexpert.com

Many attorneys often jump from firm to firm, or even start their own, over the course of their career. This week's guest, Attorney Cherylyn Harley LeBon, has a big resume and the experience to share when it comes to knowing what to expect whenever you make your next career move. 

Efficiency and productivity have wide-ranging effects on how your business runs - from your employees all the way to the clients you work with. This week's guest, Danielle Butler from The Records Company, joins us to talk about the implications and ways you can help your firm.  Learn more about The Records Company at http://www.therecordscompany.com/ or you can chat with Danielle directly at...

There's a saying that the best cases go to the best marketers. When you're a solo/small firm, you often can't compete with the bigger marketing budgets of larger firms. However, as our guest Stormie Andrews explains, you can outsmart them by understanding your clients better than your competitors. Learn more about Stormie's Buyer's Persona and more at www.outsmarttools.com

Booking a speaking engagement is one of the best ways to show off your expertise! This week, we're joined by coach and booking agent Anastasia Lipske to discuss strategy for getting more bookings and tips on how to be a better speaker. Grab Anastasia's e-book and learn how to join her monthly Q&A at www.accessspeakers.biz/thankyou

It seems like those in the legal industry are most likely to run for office. With that in mind, we brought in someone who has the first-hand experience to talk about what needs to be done and what to expect when you decide to launch a political career.

What started out as a discussion on business goals turned into an even better discussion on why you should raise your rates RIGHT NOW. Moshe Amsel is a law firm coach and financial strategist, and we talk about how most, if not all firm owners aren't charging the rates they're truly worth. Listen to this great conversation and strongly consider raising your rates today. You can learn mor...

This week on Center Stage, marketing coach and consultant Danny Decker returns to the show to talk about Facebook's marketing capabilities and how you can get the most out of its advertising platform. Plus, check out Danny's new book with How to Manage a Small Law Firm's RJon Robins at AutomaticMarketingMachine.com

In a high stress envrionment (such as legal), it's so easy to let our emotions get the best of us, which often makes a situation worse. This week's Center Stage guest, Paula Oleska, is a neuroscience expert focused on helping people take control of their emotions and learn how to address them faster in order to find happiness and calm sooner. Learn more about Paula at www.naturalintellig...

Reviews and testimonials are a HUGE part of your marketing and business success, especially now in this age of consumers' desire to work with the expert. Referrals are key, but we need additional proof that you're the person we want to work with. This week, we're joined by Shawn Hill from NiceJob to talk about the power of reviews, how to ask for more, and how to respond to negative...

Being an effective leader calls for intentionality in every decision you make. This week, Marc returns to the show to chat with Crisp Video's Michael Mogill about a few different areas that leaders may overlook when it comes to the intentionality of their decisions.  Learn more about Crisp's new coaching program at crispcoach.com and get your tickets now for the 2022 Game Changer's...