Calm & Colorful: Not Your Average MBA Diaries

I just got home from LaunchHouse, and this one has it all: tears, laughs, a maze, and a whole lot of water bottles. In this episode, I take you inside my weekend with fellow founders, including: Meeting my Zoom classmates in real life for the first time Interviewing mamas on camera about how they find their pause The water bottle sales challenge (and what it taught me about thinking bigger) Crying...

It's 1:17 AM, I'm in bed (hello, creaky mattress ️), and Launch House is officially over. I'm sad to say goodbye to my friends and so excited to get home to my baby. All the feels. During build time, I stepped outside and ended up talking with Ranbir, the founder of OneDay, for what felt like an hour. I asked him the question that had been sitting on my heart all weekend: Do I have potential? His...

It's midnight, I'm walking back to my room (hello, elevator noises ), and Day 2 of OneDay Launch House was… holy moly. Today I got up for Helen's famous one-minute pitch challenge and shared Mama Pause. My hands shook, I cried a little, my heart was pounding, and I'm pretty sure I blacked out. I needed a Mama Pause for my own Mama Pause pitch! It wasn't perfect, but the feedback was gold, and it's...

Oh my goodness, friends. This is night one of Launch House in Atlanta, the biggest event OneDay has ever put on. There are 150 founders, incredible mentors, and both OneDay founders in one room. I recorded this at midnight, and then again at 7 a.m. once my brain caught up with my heart. In this episode: What an ICP (ideal customer profile) is, and why your niche can be as small as 10,000 people Th...

Oh my goodness, friends. This week I'm packing my bags for Atlanta, Georgia, for OneDay's Launch House, the biggest in-person event OneDay has ever hosted. 150 founders. Three mentors. Three days of masterclasses, build sprints, a live sales challenge, and a 90-day growth plan pressure test. In this unfiltered voice note, I share: What I've been building in the prep sessions (yes, I went to every...

Last Saturday morning I had my first panic attack as a founder. The second one of my entire life. I was laying in bed with Korbin, Kelton had left for pickleball, and I just started spiraling — over the deal I made with my fiancé when I signed up for OneDay, over the revenue number I'm nowhere near, over my mentor telling me that if I don't make two sales a week this month, it's time to pivot agai...

Three weeks ago, Mama Pause had eight paying mamas. Three weeks later? Still eight-ish. In this episode, I’m sharing the numbers that are a little less fun to talk about: a billing mistake that went unnoticed for weeks, $53.25 in monthly recurring revenue, zero full-price subscriptions, 44 days of social media posting with zero conversions, and the uncomfortable realization that I’ve been hiding i...

I’ve been a little checked out—and somehow still building. Mama Pause is officially LIVE, I have my first 8 paying mamas, my first annual subscriber, and now I’ve been given a new challenge: grow faster. I’m sharing what’s working, what’s definitely not working enough, the numbers behind the launch, and why I’m going hard on Mama Pause for the next two weeks—even while navigating everything happen...

Just four days ago, I celebrated my first three Founding Members and my first $18/month in recurring revenue . Today, that number has doubled. In this MBA Diaries update, I'm sharing what happened next—including the simple follow-up text that turned "I'll sign up" into actual customers, why I'm tracking every member's experience in a usage tracker, and what my very first 20-minute customer feedbac...

After more than 40 customer discovery conversations, countless pivots, and a lot of uncomfortable texts, something finally clicked. In this episode, I'm sharing the real behind-the-scenes of launching the MVP for my parenting audio membership and what happened when I stopped trying to build the "perfect" product and started testing what people would actually pay for. Inside this episode: Why my fi...

This week I'm taking you behind the scenes of my MBA journey and sharing what it's really like to build a business from the ground up. Over the past few weeks, I've completed the Pivot Accelerator, conducted customer discovery interviews, refined my ideas, and made my very first sale. Surprisingly, the biggest lesson wasn't about making money—it was about listening. In this episode, I share: What...

This week has been intense in the best possible way. For the Pivot Accelerator, I had class on Monday, class on Thursday, office hours on Saturday, and eight interviews scheduled across the weekend. By the time I walk into tomorrow's class, I'll have completed all five interviews required for the assignment—and then some. One of the biggest wins this week wasn't just the interviews. It was finally...

A real-time reflection from inside a 2-week pivot accelerator: realizing the real problem wasn’t the customer interviews—it was the lack of hyper-specific problem focus. Breaking down how broad targeting diluted feedback, why “3-cycle testing” changes everything, and what it looks like to rebuild clarity through sharper customer discovery, MVP thinking, and ruthless niche selection.

In this episode, I’m sharing a very real behind-the-scenes update on business, burnout, hormones, motherhood, messaging, and feeling completely stuck. I talk about: realizing there’s a certain time each month where my confidence drops and everything in my business suddenly feels confusing, the HUGE aha moment I had with my mentor about how my messaging accidentally drifted into “I can fix you” ene...

For months, I’ve been questioning whether I should pivot my business, shut down my classes, or completely change direction. On paper, some things aren’t working. The numbers don’t fully work yet. The classes aren’t truly profitable yet. And after running the viability calculator with my mentor, I had a moment where I thought: “Why hasn’t anyone told me to pivot?” But this episode turned into somet...

━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show? Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com Join the free Calm & Colorful Circle community for founde...

The Moment Everything Clicked in My Business (Hot Seat Breakdown) ━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show? Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolo...

The last few months have felt like a roller coaster. My toddler has been healing, my body is now moving through its own healing process, and my plate has been completely full with two part-time jobs, my MBA program, and building Calm & Colorful. In this episode, I share the behind-the-scenes of a big decision I made, stepping away from one of my jobs to create space to fully focus on my business a...

This week something shifted. Not because of a new strategy. Not because of a new offer. Not because of another course or checklist. Ownership. In this episode, I share the honest behind-the-scenes of two mentor calls that were only one week apart — and how I went from toe-dipping around responsibility to fully stepping through what my mentor calls “the gate.” We talk about: Why I was doing the bar...

In this episode, I’m sharing a very real moment from my journey inside the One Day MBA, not the highlight reel, but the messy middle. I talk about what it feels like to set a big goal, like becoming one of the top students in the program, and then face the gut punch of realizing I didn’t show up the way I promised myself I would. Missing a deadline. Avoiding marketing. Feeling overwhelmed. Getting...

In this end-of-January update, I share an honest look at navigating exhaustion, motherhood, business growth, and self-sabotage, all in the middle of a snowstorm. From starting therapy through One Day MBA, to being called out on avoidance, to reframing guilt, capacity, and leadership, this episode is about choosing forward motion even when it’s messy. I also share a marketing win, new experiments I...

In this episode, I’m reflecting honestly on the first night of the Calm & Colorful Co-Regulation Series. What went well. What didn’t quite land yet. And what that taught me about holding space for parents and young children in real life, not theory. I talk about community showing up in unexpected ways, the power of story time, where structure matters more than freedom, and why “good, not great” is...

Mid-January check-in, and a lot has shifted. In this episode, I share what it was like landing in the ER over winter break with double vision, being told I’m “healthy, just tired,” and what changed when I chose to actually listen to my body instead of pushing through. I talk about honoring rest, riding unexpected waves of energy, and launching my very first in-person emotional co-regulation suppor...

This episode is a pause and a check-in. I’m sharing reflections from our first full One Day MBA community event, the first time founders from all stages of the program came together in one space. Not just my November cohort, but founders who are brand new, founders deep in the work, and founders just weeks away from graduating. Led by mentor Brian, the conversation wasn’t about tactics or growth h...

This episode came directly from a conversation I had this morning with Ranbir, the founder of One Day MBA. Seven weeks into the program, deep in customer interviews, heat maps, and idea testing, this conversation helped me see my work and my assumptions more clearly. We talked about what “deep pain” actually means, why talking to everyone can dilute your signal, and how patience is one of the most...