Breakdown - A Gravity Forms Podcast

In this episode of Breakdown, Matt talks with Karen from Guppy Fish Web about building websites that do more than just look good—they work hard for the organizations behind them. Karen shares how her agency evolved from taking any client who would pay into a focused practice serving churches and nonprofits, with an emphasis on WordPress, Gravity Forms, and automation that saves time and improves o...

What does it actually take to run a healthy WordPress agency in 2026 — when AI is rewriting the rules, clients expect more strategic value, and the "build a site, ship it, move on" model no longer pays the bills? In this episode of Breakdown, Matt Medeiros sits down with Jesse Brede, founder of Austin-based Lion's Share Digital and former fourth employee at WP Engine, to unpack what a modern agenc...

In this episode, Amber Hinds, CEO of Equalize Digital, discusses the importance of web accessibility, the role of AI in enhancing accessibility efforts, and the upcoming Global Accessibility Awareness Day. She shares insights on how individuals and organizations can contribute to accessibility initiatives, particularly through the use of Gravity Forms. https://equalizedigital.com/gaad2026/ https:/...

What if your sales pitch could run itself? That's the idea behind the website audit tool that Logan Greenhaw, Owner of TrailMix Creative, built using Gravity Forms, GravityWiz's API Alchemist add-on, and a handful of clever API integrations. In this episode, Logan walks us through how he turned a tedious manual process — running SEO audits for prospective clients — into a streamlined, AI-assisted...

Is AI quietly changing the kind of websites people need — before it even changes how we build them?  In this episode of the Breakdown Podcast, Matt sits down with Jon Schroeder, founder of Elodin Design, for an honest look at how the WordPress freelance and agency world is shifting in early 2026.  Jon shares what he's seeing on the ground: agency work slowing down, mid-range projects drying up, an...

What does it take to run a WordPress agency for nearly two decades — and actually enjoy the ride? Toby Cryns, founder of The Mighty Mo, has been building WordPress sites since the days when you had to convince clients that WordPress was a legitimate (and secure) platform. In this episode, Toby sits down with Matt to talk about how the WordPress agency landscape has evolved, why chasing the latest...

Matt sits down with returning guest Alex Standiford to talk about a big milestone for Siren Affiliates: it now supports Gravity Forms. If you’ve ever written off “affiliate plugins” as just referral links and payout percentages, this conversation will reshape how you think about partnership programs in WordPress. Alex explains why Siren is really an incentive program builder, not just “get a link,...

Not every WordPress agency owner starts with a computer science degree. Laurie Barron's journey from accountant to agency co-founder proves that sometimes the most unexpected backgrounds create the strongest businesses. With degrees in accounting, computer information systems, and human-computer interaction, Laurie brings a unique perspective to web development: one that values both the numbers an...

In this episode of Breakdown, Matt Medeiros sits down with Dave Smith, CEO of Gravity Wiz, to talk about a product that has a lot of WordPress builders buzzing: API Alchemist . If you’ve ever wanted Gravity Forms to talk directly to other apps and data sources, this is your new best friend. Dave walks us through how API Alchemist lets you send form data to any REST API and bring the response back...

Coming October 14, 2025- Crew Collective, a podcast from Rocketgenius  Crew Collective is a podcast dedicated to the art of storytelling. Hosted by Stuart Barefoot, each episode will explore the stories that help shape us—books, movies, songs, video games—nothing is off limits. We’ll talk to creators of all stripes about their process, their craft, and the worlds they build.

On this episode of Breakdown , I’m joined by Blake Whittle , founder of ClikIt and new owner of Infinite Uploads . Blake has been running a successful WordPress agency for years, but he’s now steering his business toward the world of WordPress products. We cover his journey from launching websites as a college freshman, to managing 200+ client sites, to acquiring Infinite Uploads and rolling out n...

In this episode of Breakdown, Matt is joined by Sam Texas—a serial founder, Django developer, and self-described "vibe coder"—who’s found his way back to WordPress through the doors of AI automation and Gravity Forms. Sam shares how a casual client call with Trooper Dev led him down a rabbit hole of connecting Gravity Forms to an MCP (Modular Command Protocol) server and Claude AI, enabling non-te...

In this episode of Breakdown , Matt Medeiros welcomes back Cole Fraser from Gravity Wiz to give us the latest updates from their camp—and there’s a lot to catch up on. Cole breaks down how Gravity Wiz is evolving from a plugin company into a full product ecosystem, with updates that will have Gravity Forms customers rethinking how they build and manage forms. One of the biggest changes? The launch...

On this episode of Breakdown, Matt Medeiros sits down with Liam Dempsey, founder of LBDesign, a boutique digital agency based outside Philadelphia. Liam walks us through the ethos of his client work, how his team approaches website builds for nonprofits and socially responsible businesses, and where Gravity Forms fits into his workflow. From building reliable donation forms to simplifying newslett...

In this episode of Breakdown , Matt Medeiros welcomes Joe Casabona back to the WordPress podcasting scene—not as a developer or educator in the WordPress space per se, but as a solopreneur helping busy professionals reclaim their time through automation. Joe opens up about his quiet exit from WordPress, what he's learned about niching down, and why having a clear personal brand matters more than e...

On this episode of Breakdown, Matt sits down with Casey and Zack from GravityKit so that they can explore the new changes coming to their range of products. Evolving products, new add-ons and all the fun stuff that comes out of GravityKit for the Gravity Forms ecosystem.  Matt and Casey dive deep into talking about marketing. Some of the challenges, some of the fun parts of marketing a WordPress p...

In this episode of Breakdown, Matt welcomes Owen Stone, the new Head of Marketing at Cosmic Giant. Just a few weeks into his role, Owen shares his extensive background in podcasting, marketing, and his early encounters with WordPress. The conversation explores how Owen balances traditional methods (like using pen and paper for notes) with embracing new technologies, reflecting his pragmatic approa...

In this episode, host Matt Medeiros sits down with Jonathan Jernigan to discuss the critical role of client services in building a successful business—and how that focus supports content creation and product development. Jonathan shares his journey from creating WordPress tutorials and coaching content to launching his own digital products, including premium courses and his popular calendar plugin...

In this episode, host Matt Medeiros sits down with WordPress developer Jonathan Williams to explore how artificial intelligence has reshaped his work. Jonathan explains his evolving workflow—from using traditional coding environments to integrating AI-powered tools like TypingMind and Cursor into his development process.  The discussion covers the benefits of conversational code-generation, the im...

In this episode of Breakdown with host Matt Medeiros, we’re joined by Cole Fraser, the Marketing Expert at Gravity Wiz—a company that extends and enhances Gravity Forms with their suite of tools. Cole shares insights into Gravity Wiz’s approach to marketing, bridging founder vision with brand voice, and how AI is reshaping the way we build with WordPress. From practical AI use cases to new plugins...

In this episode of The Breakdown Podcast by Gravity Forms , host Matt Mederios chats with David Ries, Account Director at Vaulted Oak , about agency life, managing WordPress and Shopify projects, and the challenges and opportunities in the nonprofit space. David shares his insights on balancing long-term client relationships, the evolution of web technologies, and how Vaulted Oak has positioned it...

In this episode of The Breakdown Podcast by Gravity Forms , host Matt Mederios dives deep into the intersection of WordPress, AI, and innovation with guest Tom Whittaker, a seasoned entrepreneur and developer in the WordPress ecosystem. Tom shares his journey from building a health and safety management application using Gravity Forms to scaling it into a leading solution for the construction indu...

In the latest episode of Breakdown, host Matt Medeiros sits down with Megan Jones to discuss Gravity Forms' Black Friday plans and share insights from prominent WordPress product owners about their holiday marketing strategies. Gravity Forms Black Friday Details Gravity Forms will offer its biggest discount of the year - 50% off all licenses (Basic, Pro, and Elite) from November 25th through Decem...

In this episode of Breakdown, we dive into exciting updates from Gravity Forms, including the release of Gravity Forms 2.9 Release Candidate and the new Gravity SMTP 1.4.2. We also welcome Timothy Wood, founder of Always Curious, who shares his insights on using Gravity Forms for advanced applications, including a unique Magic Link login solution. Timothy discusses his agency's approach to leverag...

In this episode of Breakdown, Matt Medeiros sits down with Gil Amminadav from BrightLeaf Consulting to explore the innovative ways they're leveraging Gravity Forms in their business. Gil shares his "Gravity Forms First" approach, demonstrating how this powerful WordPress plugin can be used to create complex, custom solutions for clients. From building messaging systems to managing finances, Gil re...