Brand Sauce

There's no shortage of examples of small brands, and big brands, that have seen huge success through using short form video to grow their business. Why don't more businesses dedicate time to doing it well? One of the barriers is not knowing what type of results a company can expect. But thanks to a new report from System1 and TikTok, marketers can show the type of lift in awareness, percep...

Brands and entrepreneurs that share behind the scenes looks at how the business is getting built can connect with audiences on a deeper level. It's not as easy as it looks. "Building in public" as a content strategy can be incredibly effective, but it takes time, effort, and great storytelling. How can you do it well, and what pitfalls do you need to keep an eye out for? All of that today, and mor...

There are plenty of brands - Nike, Apple, and McDonald's just to name a few - that people can immediately identify with a wordless logo. How can a smaller brand or startup compete with massive budgets and design teams? Is it best for a new brand to be more literal in its logo and brand design? In today's episode, we talk about the key components of a strong brand visual system, what types...

A looming trade war added to growing trends of consumer and ecomomic uncertainty. What is a brand to do when everything feels chaotic? Joe hosted a TikTok Live to talk with people about what all brands, especially smaller brands, should and shouldn't do when they're feeling the pressure that everyone is feeling. It's a loose conversation, and some of the topics include keeping top of m...

How can you carve out a piece of an established category? It helps if your brand has distinct features from the competition, but if not, you can build them with your marketing. Today on Brand Sauce, we'll talk about how to exploit a distinct feature to help your brand grow, or how you can use your marketing to establish a unique niche to help you stand out. Also, we open up the mail bag and have a...

One of the most common words you hear brands and creators prioritize in their content strategy is "authenticity," especially in how they show up in social and digital channels. But what does authenticity actually mean to be authentic as a brand? It may not mean much of anything, and anyone creating content for an audience could use any number of different words or strategies to better plan how the...

This Sunday, people across America will gather with friends and family to eat snacks, watch some football, and more importantly, enjoy some ads. Here's the different ways brands will try to break through on advertising's biggest night, how you can review them like a seasoned marketing pro, and the lessons brands of all sizes can take from what ads on the biggest stage do right and do wrong. Subscr...

The human mind is an amazing thing, but it's actually not very powerful. How can marketers, especially those in small businesses and non profits, break through to people? These three essential books break down how our brains work and how we can use that understanding to make our messages and brands connect with people. Thinking, Fast and Slow by Daniel KahnemanHow Brands Grow (Vol 1&2) by Sharp an...