John Lyons
Bin Juice with John Lyons
Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
Koniecznie odwiedź stronę podcastu i wesprzyj twórcę: www.binjuice.co.uk
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Bin Juice Episode 28. You Don't Need More Leads, You Need to Be Less Shit With Your Follow-up. 25.05.2026 11:49
Episode 28 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why before you start demanding more leads, you should fix your follow up processes, whilst politely rejecting the offer of a biscuit.
Bin Juice Episode 27, If Your Founder is Still Your Main Sales Engine, You Have a Growth Risk. 16.04.2026 7:06
Episode 27 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how established businesses who still rely on their founders for most of their sales can never scale, whilst enjoying or enduring British springtime.
Bin Juice episode 26, Speak To Your Customers, Not At Them 19.03.2026 6:53
Episode 26 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how addressing your potential customer directly and not just wanging on about your brand is a winning strategy.
Bin Juice episode 25, You Don't Have to Hack if You Know What You're Doing 24.02.2026 9:38
Episode 25 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why growth hacking is inferior to informed marketing.
Bin Juice episode 24, My Marketing Predictions for 2026 15.01.2026 10:42
Episode 24 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, my top three marketing predictions for 2026.
Bin Juice episode 23, If Your Brand is for Everybody, Your Brand is for Nobody 14.11.2025 10:33
Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, This time, how diagnosis and strategy are essential to developing an effective brand position.
Bin Juice episode 22, The Metrics That Matter for SMEs 03.10.2025 7:26
Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, the metrics that matter for SMEs and how to track them.
Bin Juice episode 21, Why Businesses That Don't Do Marketing Definitely Do Marketing 12.08.2025 10:46
Episode 21 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about being distinctive and distinctive brand assets whilst shouting at a fox.
Bin Juice episode 20, Stop Being Of Your Category & Stand Out From It. 18.07.2025 10:27
Episode 20 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about distinctive brand assets whilst having a pop at another wannabe binfluencer. The nerve, eh?
Bin Juice episode 16, AI AI AI bloody AI more bloody AI 14.05.2025 10:43
Episode 16 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, it's here, it's there, it's every bloody where, AI AI AI bloody AI more bloody AI
Bin Juice episode 19, Why GenZ Values Making A Bald Man So Rich That He Can Send Katy Perry Into Space. 14.05.2025 10:48
Episode 19 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about the fallacy of brand purpose whilst showing off about having done a Tough Mudder. Did I tell you I did a Tough Mudder?
Bin Juice episode 17, The Loyalty Secret Nobody Wants to Talk About 10.04.2025 8:34
Episode 17 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. With 10 years running a promotions and loyalty agency working on some of the biggest programmes globally, and a stint at The LEGO Group leading on the loyalty proposition for their award winning programme, I k...
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