Big Roofs Podcast

Jim Johnson built a roofing company to $40M in annual revenue, spent 28 years in the industry, and now coaches contractors through the system that cut his cash flow cycle from 133 days to 13. In this episode of the Big Roofs Podcast, Jim and John break down the big squeeze hitting roofing contractors right now, why most roofing sales reps are order takers who never learned to actually close, and t...

Michael Fredricks has been in home improvement sales since 1990, long before mobile apps, CRMs, or instant credit decisions existed He watched the industry go from paper loan applications faxed to human underwriters to GreenSky's first mobile app to what Skeps is building now: a financing platform with 25+ lenders, no bank fees, and a pre-screen that routes customers to approvals before a turn...

Mike Rains built LumaNail around one frustration: dropped nails on a finished job that cost contractors five-star reviews. The fix turned into a powder-coated, electro-galvanized nail that outperforms every standard coil nail on corrosion resistance, glows under black light for end-of-day cleanup, and, most importantly for retail contractors, sells itself in the home the moment you set it next to...

Riley Omanson from Sequifi breaks down why roofing sales reps walk out the door. It has nothing to do with the commission percentage. The real problem is transparency. Reps don't know what they're owed, when they're getting it, or why it changed. This episode covers commission structures that actually drive behavior, how tiered plans and milestone payments create the dopamine hit that keeps reps p...

Most roofing contractors think they're using automation to grow. They're actually using it to destroy trust. In this episode, John DeLaurier breaks down why the wrong automation pushes homeowners away, what the biggest follow-up mistake in roofing is, and how the right automation sells jobs while you sleep. John built and sold his own roofing company over almost 10 years, closing millions...

Most roofing contractors don't have a lead problem. They have a priority problem. In this episode, John DeLaurier breaks down the three biggest ways to change your roofing business in 2026: speed to lead, sales follow-up, and review generation. He walks through the real math on what a missed call costs you per year, why most deals aren't lost but abandoned, and how reviews sell jobs before...

Most roofing contractors treat their estimate like paperwork. Send a number, hope for a callback, move on. In this episode, John DeLaurier explains why your estimate is actually the continuation of a trust-building process that should already be halfway done before the customer even sees a price. He breaks down what a great estimate actually does (clarity, confidence, and reinforcement), why sendi...

Every roofing company hits a ceiling, and it's almost never a revenue problem. In this final episode of the series, John DeLaurier breaks down why leadership and talent are the real multiplier behind profitable growth. He explains why promoting your best sales rep into management is one of the most common and costly mistakes contractors make, how to use personality assessments to put the right...

Most insurance restoration contractors don't have a sales process. They have a storm process. In Episode 5 of the $1M Gross Profit series, John DeLaurier breaks down why insurance dependency is killing roofing businesses and what retail-first companies actually do differently to build predictable, lasting profit. 0:00 – Most Insurance Contractors Don't Have a Real Sales Process 0:40 – Insu...

Jacob McCallum had no sales team, no big budget, and no roofing background. He had a phone, a Facebook ad account, and a process he wrote down from day one. 8 months later: $2 million in roofing sales. Solo. In this episode Jacob breaks down exactly how he did it: the ad formula, the sales process, and the franchise model he's now building around it. 0:00 – Meet Jacob McCallum 1:32 – Why writi...

Most roofing companies don't lose deals because of price. They lose them because they quit following up. In this episode, we break down the follow-up math most roofing sales teams get completely wrong, including why 35 touches is the new standard, how one roofing company closed a deal 17 months after the first visit, and why your CRM is full of money you've already stopped chasing. 0:00 –...

In this episode, John breaks down exactly where roofing contractors lose profit after the sale — and most of them never even notice. From material waste to communication failures to delayed change orders, these are the silent killers eating into your gross margin job by job. If you're doing 200 roofs a year and losing $500 per job in preventable waste, that's $100,000 gone. Not because of...

In this episode, John breaks down why speed-to-lead is the single biggest lever most roofing businesses ignore. You'll learn why the first contractor to respond usually wins the sale (regardless of price), how instant follow-up actually reduces competition by stopping homeowners from shopping further, and what a professional, elite-level lead response system looks like in 2026. Whether you&#39...

Most roofing contractors are bleeding money and they don't even know why. The leads aren't converting. The close rates are low. The roofing marketing spend keeps climbing. But the real problem isn't your ads, your roofing sales training, or your lead generation strategy. It's your brand. In this episode, John DeLaurier sits down with Dan Antonelli, founder of KickCharge Creative an...

Roofing contractors don’t have a lead problem — they have a trust problem — and building a brand that feels safe, obvious, and professional is what protects your profit margins and drives real growth. 0:00 – Trust over Leads 1:45 – From Busy to Profitable 3:30 – The Trust Stack Framework 5:15 – Brand Protects Profit Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline...

John and Reggie Brock break down why roofing companies don’t have a recruiting problem—they have a retention and culture problem—and how clarity, trust, and alignment build teams that actually stick. 0:00 — The Real Problem: Retention 4:40 — “Airbnb Roofing Companies” 9:20 — Culture Is the Whole Business 13:55 — Sales vs Production: The Handoff 18:35 — Talent ≠ Team 23:15 — Propel & Culture Un...

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Wa...

In this episode, Cory reveals Google's new "Get 4 Quotes" feature that's rolling out nationwide, why SEO just became more important than ever (hint: it's feeding the AI engines), and why your speed to lead might be the difference between winning and losing every job. Plus: the roofing CRM rehash campaign strategy that turned $9M in dead quotes into almost $2M in closed busine...

Brad Akers is a roofing systems consultant. His Four Growth Engines have helped dozens of roofers stop relying on systems they don't control to grow their businesses. Check him out: https://bgb-enterprises.com/ 0:00 - Intro 3:13 - What is Wabo Roofing? 6:04 - The inspection day strategy that "feels like a lot" but works 9:55 - Why 33% more inspections doesn't feel like a win (but...

In this episode, John DeLaurier sits down with Larry Janesky, a 40-year contractor, founder of Contractor Nation, and owner of 40 companies across 35 states, to break down what's actually broken in the roofing industry and how to build a business that doesn't destroy your life in the process. 0:00 - Intro 4:30 - Why Your Roofing Business Will Never Outperform YOU 15:34 - "I've See...

In this episode, John DeLaurier sits down with Ryan Groth, founder of Sales Transformation Group (STG), to discuss how roofing contractors can build predictable revenue through real sales systems, accountability, and leadership—without burning out in the process. 0:00 - Introduction 7:09 - How to Start a Roofing Business: From Chaos to Structured Sales Systems 12:28 - Best Roofing CRM: KPIs &...

In this episode, John DeLaurier sits down with Travis, CEO of Roofle, to discuss how modern roofing contractors are using instant quote technology to transform their lead generation and slash customer acquisition costs. Travis reveals how Roofle helps contractors be available 24/7, turning website visitors into qualified leads—even at midnight when homeowners are browsing on the couch. 0:00 - Intr...

In this episode, John DeLaurier sits down with Dean Tally, co founder of Smart Tarp Company, to discuss roofing lead generation strategies that actually move the needle. Dean shares how Smart Tarp grew 48% in a single year by transforming job site protection into a powerful marketing tool with QR codes that outperform traditional yard signs by 300%. 0:00 - Introduction 6:03 - How to Generate Leads...

In this episode, John DeLaurier sits down with Daniel Dixon from SendJim to completely rethink roofing marketing. Spoiler: Blasting out thousands of postcards is dead. The new playbook for roofing lead generation? Send fewer cards, more frequently, to the RIGHT people—starting with your customers' neighbors. 0:00 - Introduction 4:47 - How to Generate Leads for Roofing Company: The Strategic Fr...

In this episode, John DeLaurier sits down with Adam Nussbaum of Nussbaum Roofing to discuss the realities of building a profitable roofing business—from surviving multiple rebrands to refusing to chalk roofs. Adam shares his fascinating transition from federal IT work to restoration and eventually roofing, explaining why he ditched the complexity of interior remodeling for the repeatable profitabi...