Big Money Strategies

A year ago, Tracey Hewitt was running one-day art workshops and apologising for her prices. Now she sends proposals for full workshop series, and when one client needed more budget, they went looking for funding instead of asking her to drop her price. Tracey lives near Theodore in Central Queensland, where she runs the admin for the family farm and works as a mixed-media artist and Wayfinder life...

Right before you win, it feels like you're losing. Profit dips, your calendar feels out of control, and the things that used to work stop working. It's easy to read that as failure. Most of the time it means you've outgrown the business that got you here. In this solo episode I talk about the uncomfortable season that comes before every level up: why growing often means dismantling...

Emma Bennett spent years calling herself a VA, charging by the hour for admin work while quietly doing the job of an operations manager underneath it. Two years into working together, that's completely changed. In this episode, I talk to Emma, from Em & Co Consulting , about the moment "cost" finally became "investment," the three months it took us to nail her core off...

I used to think the next growth strategy was always about going and getting someone new. More leads, more audience, more people booking calls. But in this episode I'm talking about the growth lever most of us leave sitting on the table: the clients I've already got. I share what retention actually looks like when it starts on day one instead of at renewal, the surprise and delight moves...

Steph Grills from Rural Data Services was working until midnight, charging by the hour, and had no room to scale. Six months later, nearly 300 people registered for her AI workshop. In this episode, Tori sits down with Steph, a Northern Tablelands NSW business owner and member of The Regional Experts mastermind, to talk about what actually changed. Spoiler: it wasn't a lightbulb moment. It wa...

When Tori went looking for her first business coach, she wasn't hunting for someone who'd lived her exact life. She was hunting for one point of overlap, evidence that this person actually understood what it's like to build ambition around groceries an hour away, school holidays, a farm and a family that needs her. In this episode, Tori unpacks why lived experience carries so much w...

Ever changed something in your business on a Monday and expected results by Tuesday? You're not alone, and it's costing you more strategies than you realise. In this episode, Tori breaks down her 90-day rule: the timeframe she gives every new offer, funnel or message before she even starts judging whether it's working. The first 90 days are for laying foundations. The next 90 are fo...

In June, I had 1.5 million views across my content. I don't have 500,000 followers, I've got about 10,000. That gap is exactly why I wanted to break this episode down. I resented trial reels for a while before I actually tried them, mostly because I was sick of watching people go viral by teaching other people how to go viral. Then I tried them myself and they worked, which was deeply an...

After delivering a keynote in Esperance, Tori couldn't stop thinking about one conversation that kept resurfacing: regional Australia doesn't need more influencers—it needs more influential people.  In this powerful episode, she unpacks the difference between building influence and chasing attention, and why leading publicly feels so much harder when you live in a small town. From Tall P...

Everyone tells you to start with a lead magnet. I think that's backwards. In this practical behind-the-scenes episode, Tori unpacks the exact client funnel she'd build if she had to attract 10 paying clients from regional or remote Australia—and it doesn't begin with a PDF, freebie or 47-page ebook. It starts with the sale.  You'll learn how to reverse-engineer a profitable fun...

This episode is the behind-the-scenes conversation so many people asked for after I shared that I spent just 30 hours at my desk across five weeks. The assumption is usually that less time at your desk means less support for your clients—but that couldn't be further from the truth. In this episode, I'm unpacking the intentional structures, boundaries and systems that allow me to deliver...

What would happen to your business if you stepped away from your desk for five weeks? For Tori, the answer was a lot. In this first episode of the 30 Hours at My Desk in 5 Weeks series, Tori takes you behind the scenes of five weeks where she spent less than 30 hours at her desk. There were family holidays, fishing trips, Bali, client calls, workshops and plenty of time away from the business. And...

What does it actually look like to run a growing online business behind the scenes? In the final episode of this Behind the Scenes mini-series, Tori and her OBM Meredith pull back the curtain on the systems, communication, and leadership practices that keep Big Money Strategies running smoothly. From why they rarely have meetings, to how they use Slack and Airtable to manage projects, client journ...

What does an Online Business Manager actually do?   And where does the CEO role stop?   In this behind-the-scenes episode, Tori and her OBM Meredith unpack exactly how they work together inside Big Money Strategies, from strategic vision through to day-to-day execution.   As businesses grow, there comes a point where holding everything in your head simply isn't sustainable. Scaling requires more t...

In this special Behind the Scenes episode, Tori sits down with her OBM (Online Business Manager), Meredith, for an honest conversation about systems, scaling, leadership, and what it really takes to support a business beyond the founder.   For years, Tori built Big Money Strategies through a combination of strategy, delivery, and sheer determination. But as the business grew, it became clear that...

In this episode we cover: The exciting rebrand currently underway and why it feels like the grown-up version of my business Working with branding specialist Sheridan Burns and photographer Sophie Jane Photography Why we're moving away from Kajabi after five years The shift to ConvertKit, Squarespace, Airtable and purpose-built platforms Preparing the business for two months of travel across the Un...

This is the final episode of the AUTHORITY season — and it might be the most important one.   Because by now, you don't need more strategy. You don't need more information. You don't need another course, checklist, or framework.   You need a decision.   In this episode, Tori brings the entire season full circle and challenges the real reason many women stay stuck — not lack of knowledge, not lack...

In this episode, Tori zooms out and shares what she's seeing across the market right now — and why this moment matters more than most people realise.   With tools, platforms, and trends changing almost weekly, it's easy to feel like you're falling behind or chasing the next thing. But the truth is, the women who are winning right now aren't chasing tools.   They're building unshakable foundations....

If you constantly feel like you have to justify your pricing, explain your services in detail, or prove your credibility in every sales conversation — this episode is for you.   Because the problem isn't your confidence.   The problem is positioning.   In this episode of the Authority season, Tori breaks down the over-explaining trap many service providers fall into — and why constantly defending...

In this episode of the AUTHORITY season, Tori pulls back the curtain on exactly what she'll be teaching in her upcoming masterclass: How to Become a Regional Expert and End the Time-for-Money Trap.   If you've ever felt like you're doing great work but still having to over-explain your value, justify your pricing, or constantly prove yourself in sales conversations — this episode will resonate dee...

Remember when Reels were all dancing, pointing, lip-syncing — and going viral meant you "made it"?   It worked. But there was zero substance.   In this episode of the Authority season, we're unpacking the difference between visibility and authority — and why optimising for attention instead of trust is exhausting, unsustainable, and quietly eroding your positioning.   Because here's the truth: Get...

Being good at what you do? That's the baseline now. In today's market, competence secures loyalty — but it does not secure demand. Your clients aren't choosing between you and the person an hour away anymore. They're choosing between you and the entire internet. In this episode of the Authority season, we unpack why "being good" is no longer a differentiator in rural and regional business — and wh...

The person who looks more authoritative online is often perceived as more competent. Even if they are not. In this episode, I unpack why competence is now the entry requirement, not the advantage. And why regional women, in particular, cannot afford to rely on word of mouth reputation alone. If you have built something solid but still feel like you are competing on effort, explaining your pricing,...

Authority isn't a milestone. It's a decision.   In this first episode of the Authority season, we unpack what it really means to stop being optional and start leading. Not influencer authority. Not borrowed credibility. Real authority — built on lived experience, clear positioning, strong opinions, and the willingness to take up space.   In a maturing market filled with AI noise and endless volume...

We can hustle, we can muscle, we can get gritty — but at some point, the cracks start to show. In this final episode of NEXT, Tori shares why what got you here isn't what will take you to your next level of business growth. Through honest reflection on the things she's had to close, shift, or outgrow in her own business, Tori shows that evolution isn't failure — it's refinement. She explores the d...