Beyond the Algorithm Podcast

Everyone has access to GA4. So why is everyone still stuck on the same conversion rate? In this episode, Alex Chi sits down with Talia Wolf - founder of GetUplift, author of "Emotional Targeting," and one of the most respected voices in conversion optimization - to unpack why the brands that win aren't the ones with the most data. They're the ones obsessed with the emotions behind every purchase....

Summary In this interview, Sergey, a team lead specializing in email marketing and AI projects, shares expert insights on optimizing Klaviyo accounts for e-commerce success. Discover key strategies for account audits, tracking, flows, and avoiding common pitfalls to maximize revenue and customer engagement. Key Topics Klaviyo account audit checklist Tracking and attribution in Klaviyo Optimizing e...

The conversation with Oleg Krasnov delves into the importance of customer support for businesses of all sizes, emphasizing the need for a customer-centric approach and the impact of support on customer retention. Oleg shares insights on hiring for support roles and the value of empathy in customer interactions. The conversation covers a wide range of topics, including the hiring process, the impor...

Most brands do not lose trust in one big moment. They lose it one fake sale at a time. In this episode, I break down why real scarcity builds demand, while fake scarcity makes brands look cheap. You’ll see why Apple, Hermès and Supreme win with scarcity, and why constant discounts quietly damage trust, pricing power and growth. Comment with one way you could build real scarcity into your business.