Between 2 Brands Podcast

It’s the last Friday of the year and time for episode 130 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the purveyors of promo talk about how they would run the marketing department at Southwest airlines after their difficult week, give their thoughts on ASI’s Product of the Year, ponder if we are at the beginning of a return to supply chain normalcy, share the top th...

It’s time for an eggnog-level Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the holiday heroes talk about the branding of Santa, their holiday traditions as children and how they compare to what they are now, share their choices for the three worst Christmas songs, unveil their top five favorite Christmas movies, Kirby takes a quick holiday quiz, and so much more! A huge thanks...

It’s time for ep. 128 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo shares their Mount Rushmore of brands, weigh in on how several states are banning TikTok from government-issued phones, dissect the new Twitter Blue logo (and Twitter Blue itself, Bill quizzes Kirby on prices in 2002 to celebrate the 20th anniversary of Las Vegas hosting PPAI Expo, an...

It’s Friday and time for episode 127 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Deacon’s of the Dictionary talk about the meaning of the Pantone Color of the Year, discuss Danny Rosin’s blog arguing that old school awards are dead, share the Oxford Dictionary Word of the Year for 2022 – and suggest words that might have been better choices, reveal the winner a...

It’s the first Friday of December which means it’s time for episode 126 of the Promo UPFront Podcast with Kirby Hasseman, Bill Petrie, and special guest host, Josh Robbins! This week the Captains of the Cruise broadcast directly from a floating city and talk about how distributors can maximize sales in December, share some very timely travel tips, discuss bizarre copyright infringement case involv...

It’s the blackest of all Friday’s which means it’s time to unleash episode 125 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an awaiting marketing world! This week the Tank Commanders of Turkey discussed the ASI Power 50 list, an interesting merch marketing approach from Denny’s, the failure of the TikTok influencer campaign, share things they are both grateful for this Thank...

It’s the Friday before Thanksgiving and time for episode 124 of the Promo UPFront Podcast with Bill Petrie & Kirby Hasseman! This week the Warlocks of Wideband talk about a recent article about fixing promo’s brandfill problem – and offer some additional solutions, ponder if it’s worth advertising in outer space, applaud the way ASI is rolling out their annual Power 50 list, get excited about a Th...

It’s Friday and time for episode 123 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie! Today the Quartermasters of Q3 Sales Results talk about the encryption attack against industry service provider Essent, review the ASI Q3 sales report from ASI, discuss the mental hangover from the mid-term elections, chat about the current pickleball craze, do some football picks to benefit PPEF...

It’s Friday and time for episode 122 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Raconteurs of Raking Leaves talk about the Chicago Bulls partnering with Klarna on in-seat merchandise delivery during games, opine on the value of video games as it relates to business focus, ask how we can get past the hate on social media after (yet another) snit on the Promotion...

It’s the last Friday before Halloween which means it’s time to drop episode 121 of the Promo UPFront Podcast on the marketing world! Today the Captains of the Kit Kat talk about the rebranding of Hirsch, discuss the ramifications of Adidas dropping Ye (Kanye West) as a partner – and Bill goes on an epic rant, ponder when the right time is to start a goal, do a little Gambling for Good for PPEF, an...

It’s time for episode 120 of the Promo UPFront Podcast! This week the bad boys of branding recorded LIVE in Atlantic City and discussed the #promotionseast show from SAAGNY, the Hasseman Marketing End User show and how to build one for your distributorship, self-destructing promo for sustainability, Kirby takes a quiz about Atlantic City, gambling for good, and so much more! A HUGE thanks to our f...

Darn tootin’ it’s time to drop episode 119 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Barons of Black Friday talk about the future of PromoKitchen after the departure of founder Mark Graham, an employee who got canned for turning off his computer camera, the value of REI dumping Black Friday for good, the bizarre branding of the NFL’s cancer awareness campaign,...

It’s the first Friday of October and time for episode 118 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Rear Admirals of Retail talk about what it means to clients for an organization to be a Certified B Corp, ponder if promotional distributors are giving bad advice to clients as it relates to apparel decoration, dissect the relationship between retail and promo,...

It’s the last Friday of September which means it’s time for episode 117 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the platoon leaders of the podcast talk about Apple Music taking over sponsorship of the halftime show at “The Big Game,” A huge brand fail from Central Michigan University, the viability of podcasting as a content marketing vehicle, the impact of slee...

It’s a Triple F Day (First Friday of Autumn) which means it’s time to drop episode 116 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the admirals of awards share an inspired promo project and why it’s good to take the time to be creative, congratulate the 2023 PPAI Icon Award winners, discuss how to plan for event attendance and avoiding FOMO, chat about some interest...

It’s Friday which means it’s time for episode 115 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the commanders of the keyboard discuss why the recycled Fast Company article about promo makes little sense, share ways they both relieve stress during the work day, applaud the Brand Together event from Brand Chain for fostering collaboration over competition, make their w...

It’s Friday and definitely time for episode 114 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of condiments talk about the idea and execution of the Heinz “Vintage Drip” apparel campaign, discuss how Apple has reversed course and will now sell online advertising, dive deep into creating a next generation customer experience and how that could look, share...

It’s Friday which means it’s time to drop episode 113 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Lieutenants of Lemonade talk about employment volatility in social media companies and what it means, the State and Regional Sales Report from ASI, whether it’s truly a goal if accomplishing it requires outside help, the ingenious Chipotle Water Cup candle and lesso...

It’s (already) the last Friday of August which means it’s time to drop episode 112 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the purveyors of poutine talk about the new PPAI Board slate and something they both feel is missing, the exhaustion over the continual outrage over everything, the candidate for the best promotional product ever – and a fun little game to g...

It’s Friday morning which means it’s time for episode 111 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Field Marshalls of the FTC talk about the surprising closing of Tri-Mountain, whether influencer marketing is a fad or here to stay, when and how small suppliers should consider hiring multi-line reps, discuss a possible solution for where the value is when it c...

It’s Friday morning which means you know it’s time to drop episode 110 of the most popular podcast in the promotional products industry: Promo UPFront with Kirby Hasseman and Bill Petrie. This week the purveyors of promo discuss the ASI Counselor Awards with a focus on a specific category, where and how they consume news, how to apply lessons from the sharing economy to strengthen business relatio...

It’s the first Friday in August and time for episode 109 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the platoon leaders of promo discuss how CEO’s are cracking down on swag, applaud HALO for being inclusive in hiring key senior executives – and how DEI has a branding problem, hand out some tips on time management, discuss the change at PPAI with Bob McLean leaving...

You know it’s Friday when Kirby Hasseman and Bill Petrie drop ep. 108 of the Promo UPFront Podcast! This week the mavens of marketing talk about the continued movement of associations hiring promotional professionals into key roles (we’re looking at you, John Cudahy), muse on whether product placement in content works, debate the merits of receiving texts from advertisers, applaud the Coors Light/...

When it’s Friday during the dog days of summer there’s only one way to keep it cool: drop episode 107 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of clickbait talk about how to share bad news with clients, Lindsey Davis and new her role at PPAI, the relative merits of clickbait as a marketing tool, what it means for advertisers now that Budweiser is no...

It’s Friday which means it’s time to drop episode 106 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the dynamic duo of drinkware talks about the very bold (and NSFW) marketing strategy of the “new” Radio Shack, whether the paywall model for content works, the changes at brandivate and what the future looks like for the organization, the value of Moonpie sunscreen and...