Between 2 Brands Podcast

It’s the Friday of a short holiday week and there’s no better way to usher in the weekend than dropping episode 105 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the promo pair remember Brian Jolin who passed away from colon cancer on Wednesday, talk about Mastercard dropping an album featuring up and coming music acts, give tactical advice on how to help your clients...

The correct way to kick off a long weekend is to drop episode 104 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshall’s of Fireworks talk about the launch of Better Business University, chat about the amazing influencer kit from SAAGNY and Promotions East, dive into the launch of Promocations, ponder the efficacy of KFC’s “finger sporks,” and so much more...

It’s the first Friday of summer and there’s no better way to beat the heat than by listening to episode 103 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Sultans of Summer talk about Kraft rebranding their iconic Macaroni and Cheese, discuss Biff Tannen (actor Tom Wilson) selling a VHS copy of “Back to the Future” for $75,000, review the worst return to office str...

It’s time to drop episode 102 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of the coastline talk about the rebranding of former McDonald’s restaurants in Russia, preach the power of promotional products on vacation, define the difference between marketing and promotion (they are not the same), debate the merits of the 4-day work week, muse about Velveeta...

It’s time to start a new century with episode 101 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the fans of the freshwater lobster talk about Tito’s vodka offering grants for small businesses, applaud MiPPA for their intentional DEI work, discuss focusing on mission and vision statements when doing a brand refresh (great work Gold Bond), muse on increased marketing bu...

It’s an EPIC edition of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie as they drop episode 100 right in front of your naked, steaming eyes and ears. Today the Centurion’s of Consistency talk about beer-flavored charcoal from Miller Lite, discuss the invention of edible tape to stop burritos from leaking, chat about Michelob Ultra capitalizing on a viral picture for their marketing...

It’s time for episode 99 of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie. Today the duo of decoration talk about the implications of Pepsi ending their relationship with the Super Bowl halftime show, ponder if marketing on Twitter is worth the effort, have a very candid and personal discussion about mental health in the workplace, chat about 40% of employees want to leave their jobs...

There’s no time like the present to drop episode 98 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an eager world! This week the promo pair talk about Nike bringing back Mars Blackmon and whether it’s a smart marketing move, share some lessons learned from Joe Rogan – with one they REALLY agree with, look at reasons someone might want to fire a customer, get excited about the...

There’s only one way to avoid bad luck on Friday the 13th and that’s by listening to episode 97 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair talk about the blog Bill wrote calling on the industry to be intentional about diversity, equity, and inclusion (DEI), discuss when (if) companies grow too large to adequately service their clients, muse on being...

There’s only one way to nurse a Cinco de Mayo hangover, and that’s by listening to episode 96 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Branding talk about Apple being called out for producing work from home electronics while mandating the return of employees to campus, Bill goes on a rant about a social media post bashing the people behind the excel...

There’s only one way to celebrate the final Friday of April 2022: by dropping episode 95 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the taskmasters of twitter talk about whether Elon Musk purchasing twitter is good, bad or meh, take a deep dive into the trend of simplicity in branding and ways you can create it in your own organization, discuss a brilliantly flawso...

On this Earth Day we celebrate dropping episode 94 of the carbon-neutral Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the knuckleheads of naming rights talk about mid-scale retail brands coming to promo, ponder selling naming rights to just about everything (and suggest some potential opportunities for Kirby), discuss whether the subscription model for media/entertainment h...

Holy Hole in a donut Batman, it’s episode 93 of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! This week the defenders of decorated merchandise discuss the Promotional Products Work Expo virtual end-user show from PPAI, applaud a brilliant and timely marketing campaign by Krispy Kreme, ponder if it’s a good idea to partner potentially NSFW marketing with a global cause, take a deep d...

Oh, you know it’s a Friday when episode 92 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie drops! This week the Rear Admiral’s of the Rebrand talk about, well, the rebranding of Jack Nadel International to “Nadel,” discuss why the resurgence of record collecting is important to marketing, take a deep dive into the value of marketing in the metaverse, share whether they would use U...

No fooling around, it’s time for episode 91 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the promo pair talk about why brands should avoid pulling an April Fool’s joke on their audience, applaud PPAI for (finally) introducing a content marketing category for the Pyramid Awards, discuss how a personal brand can take a huge hit by making an even bigger public mistake (they...

It’s already the first Friday of spring and episode 90 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is here to welcome you to the warmer weather this weekend. Today the Maven’s of Motion Pictures debut a new series called “You’re in Charge” where they take on a troubled business and share how they would try to save it and to kick it off they take a hard look at AMC Theaters. Ot...

It’s Friday and time to drop episode 89 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on a few eager listeners. This week the Sultans of Shenzhen talk about the trend of consumer brand tattoos, ponder how the shutdown of both Shenzhen and Guangong will further stretch the supply chain, share a golden rule of client communication, opine on Dov Charney’s (LA Apparel) bankruptcy fi...

It’s Spring Break and time to drop episode 88 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week, the promo pair share the great work PPEF is doing, talk about the Tee Hamilton Scholarship from PromoKitchen, discuss the value of understanding the attributes of and marketing to your ideal client, muse on how brands are responding to the Russian invasion of Ukraine, ponder w...

It’s the first Friday of March which means it’s time for a VERY special edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! That’s right, in celebration of National Women’s Month the podcasting pair reveal their annual list of Powerhouse Women in Promo by sharing their choices for most creative woman, trailblazer, woman they would hire to run a company, and many more categori...

That’s right, it’s time again for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. On episode 86 the Field Generals of Fiscal Year Sales talk about the recently released ASI 2021 distributor sales figures, take a deep dive into Dale Denham’s #Online18 annual list of influencers in the promotional products industry, debate when it’s time to push back against a client when it comes to...

It’s Friday and time for your weekly dose of platinum-level broadcasting better known as the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair talk about PPAI’s Direct 2 You virtual event coming up on 2/22/22, chat about building a business midlife from Seth Godin & Gary Vaynerchuk, review the best, worst, and WTF ads from the Super Bowl, share how to follow Tilla...

It’s Friday and time to drop episode 84 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie on an eager world! This week the marketing mavens talk about Jason Lucash leaving HUB Promotional Group and his legacy in the promotional products industry, discuss the insane growth of Amazon and their amazing marketing revenue, banter about M&M’s morphing their mascots for inclusivity, ponder...

It’s Friday and time for episode 83 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Badges talk about whether it makes sense to have a storefront for your promo business, dissect the new nickname for the Washington Football Team, marvel at Peloton selling $100M in branded apparel in 2021, discuss the genius of Oscar Mayer’s horizontal efforts into the skin...

And JUST like that it’s time for episode 82 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Branded Merch talk about the new AR tool from SnugZ, the amazing growth of entrepreneurship coming out of the “great resignation,” amazing statistics about email marketing, Amazon opens up a physical apparel store in California, the Ohio State men’s basketball team...

Let go! It’s time for episode 81 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the Tank Commanders of the Tom Show talk about the business road back to normal, impact from the skucon virtual conference from commonsku, the relationship between pro football players and branding, custom merchandise from the video game industry, Bill quizzes Kirby on regional terms from the U...