Between 2 Brands Podcast

You bet it’s time for Ep. 180 of the Promo UPFront #podcast! This week co-hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year, discuss narrowing your focus when it comes to content creation, debate the merits of the New York Times hiring an AI Editorial Director, reveal the Marketing Word of the Year, make football picks for good, and so much more! Big thanks to our frien...

Yes! It’s (finally) time for a delayed Ep. 179 of the Promo UPFront #podcast! Today co-hosts Kirby Hasseman and Bill Petrie discuss the reason for the break in consistency last week, dive into the ASI article wondering why promo is growing slower than GDP, dissect the Oxford word of the year, share their football picks for PPEF, and so much more! HUGE thanks to our friends at Shepenco. They have a...

Of course it’s time for Ep. 178 of the Promo UPFront #podcast. This week Kirby Hasseman and Bill Petrie talk about how to maximize your December, share thoughts on some promo industry quick hits, the backlash of Sports Illustrated using AI, debate the Merriam-Webster word of the year, share some football picks for good, and so much more! Big thanks to our friends at LogoMats for sponsoring this fi...

Yes, it’s time for Ep. 177 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! In this VERY special Black Friday edition (where Black Friday isn’t mentioned at all), the hosts discuss the brilliant VistaPrint/Ryan Reynolds collaboration, share some industry quick hits from the past few weeks, debate whether F1 damaged its brand with the race in Las Vegas, opine on some really ingenu...

Time for Ep. 176 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie focus on gratitude by sharing things they are thankful for both in and out of the promotional products industry. They also chat about irritating marketing practices, make football picks for PPEF, and much more! A HUGE thanks to our friends at Kanata Group for sponsoring this fine broadcast. Whether it’s...

Time for Ep. 175 of the Promo UPFront #podcast – live from the Caribbean Sea! This week hosts Kirby Hasseman and Bill Petrie talk about how the second PromoCruise is unfolding mid-event, chat about legislation that might kill airline rewards programs, debate the use of multi-line reps over direct factory reps in light of a recent decision by Spector, express curiosity over the odd development feat...

You bet it’s time for Ep. 174 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the second PromoCruise and what’s easier – and more difficult – about planning it, discuss whether NIL (Name, Image, and Likeness) is working for advertisers or not, debate the branding of Halloween, chat about the Executive Order signed by Joe Biden this week regarding government...

Bam! Time to drop Ep. 173 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the mummies of merch review the ASI Power 50 list – and share a few suggestions, discuss whether it’s too difficult to become B-Corp certified, praise the CEO of Coca-Cola for thinking differently about marketing spend, chat about how to build a preferred supplier list, PPEF football picks for go...

You know it’s time for Ep. 172 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the hosts with the mosts talk about the value of an end-user event, debate the impact of Koozie Group and Imagen Brands combining as one organization in 2024, ponder if United Airlines has finally made boarding a plane efficient, wonder if anyone would really enjoy drinking their beer throug...

You bet it’s time for Ep. 171 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the impact of the return of commercial jingles (or, should we say, singles), whether the trend of all things pumpkin spice has (finally) run its course, the seismic shift of Jon Norris leaving Starline for Hit Promotional Products, what to think about the Chapter 11 bankruptcy fil...

You’re darn tootin’ it’s time for Ep. 170 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the big bombshell of Ashely McCune leaving Facilisgroup, debate the merits of a lawsuit against food looking unrealistic in advertising, marvel at how Netflix is doubling down on merchandise, wonder how Lyft dropped the customer service ball after a rider forgot his cat a...

You bet it’s time for Ep. 169 of the Promo UPFront Podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the PPAI Icon Award Winners for 2024 (which may or may not include one of the hosts of this fine broadcast), the anatomy of the spin starring Apple and USB-C, Netflix sending its final red envelope and what that means for the company, a VERY controversial top three/bottom three, footb...

That’s right, it’s time for Ep. 168 of the Promo UPFront #podcast! This week Kirby Hasseman and Bill Petrie talk about one of the strangest merchandise collaborations ever, discuss whether it’s time to send after-work happy hour into the sunset, Bill interviews Kirby about the launch of his new book “Hitting the Target” and demands answers to the tough questions others are too afraid to ask, ponde...

It’s Friday and time for Ep. 167 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie discuss (over)using AI in marketing, Kirby wraps up his experience at commonsku’s skucamp in Austin, debate the merits of Gannett hiring a reporter to ONLY cover Taylor Swift, the real reason McDonald’s is doing away with self-serve soft drinks, week 2 of PPEF football picks for good, and so...

It’s Friday and time for Ep. 166 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the PPAI Rising Star list, discuss the efficacy of streaming services leveraging email addiction to retain subscribers, share the ways content creators are revolutionizing marketing (and how to apply them to your business), debate whether a plane contaminated with a biohazard shoul...

Yes, indeed it’s time for Ep. 165 of the Promo UPFront #podcast! On this hard-hitting Labor Day edition hosts Kirby Hasseman and Bill Petrie talk about the big industry hiring of Charity Gibson at Proforma, debate the merits of hopping on the spiked-everything bandwagon, review passive/aggressive phrases that some suggest need to be removed from communications, muse on the use of robo taxis, and s...

It’s crossover time on Ep. 164 of the Promo UPFront #podcast! That’s right, Mark Graham and Bobby Lehew from commonsku join regular hosts Kirby Hasseman and Bill Petrie to discuss the value of the new position of Director of Sustainability and Responsibility at PPAI, take a deep dive into the power of merchandise to identify beliefs – and whether distributors have a moral obligation regarding what...

Heck yes, it’s time for Ep. 163 of the Promo UPFront #podcast! In this white-hot episode, hosts Kirby Hasseman and Bill Petrie discuss how to properly celebrate PPAI’s Promotional Products Work Day on August 24, say goodbye to a retiring industry legend in Mike Szymczak, debate whether Facebook intentionally creates divisiveness with their algorithms, go off on the trend of posting anonymously, an...

It’s “back to podcast” time as we drop Ep. 162 of the Promo UPFront #podcast! This week co-hosts Kirby Hasseman and Bill Petrie debate if distributors should be concerned about suppliers raising prices, whether the investment in the United States by Canadian supplier Spector & Co. makes sense, how they each prepare to create consistent content, the delicious irony of Zoom (and other tech companies...

Oh yes, it’s Friday which means one thing and one thing only: time to drop ep. 161 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the ASI Counselor Awards, the importance of branded merchandise when launching a new sports league in the United States, share products that have made them more productive, odd brand collaborations and why some work where others fa...

It’s Friday and time for ep. 160 of the Promo UPFront #podcast! Today hosts Kirby Hasseman & Bill Petrie share some quick-hit industry news items from the week, give kudos to the suppliers who communicated plans if the UPS strike had happened, laugh at the ridiculous rebranding of Twitter, marvel and the unique marketing of “Barbenheimer,” debate the direct marketing of Prime Energy drink to kids,...

It’s Friday and time for ep. 159 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss whether there is a need for a summer industry trade show, SAG-AFTRA asking creators to not cross the picket lines, staffing realignment at PPAI, whether body art is good for business, share their top three/bottom three virtual meeting platforms, and so much more! A HUGE thanks to...

It’s Friday and most assuredly time for ep. 158 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the branding phenomenon that is Amazon Prime Day, chat about the game-changing events from Promocations and what’s in store for the future, ponder whether advertising in a video game makes sense, debate the efficacy of a company mission statement, and so much more! A...

It’s Friday and time for ep. 157 of the Promo UPFront #podcast! Today hosts Bill Petrie and Kirby Hasseman talk about Kanye West and Dov Charney teaming up to save the Yeezy brand, debate whether Threads will finally kill Twitter, the efficacy of the flying car that was recently approved by the FAA, ponder whether renting clothes when traveling will help the environment, laugh at the proposed “enh...

It’s Friday and time for a piping hot episode of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! For episode 156, the List Lieutenants take a deep dive into the inaugural PPAI 100 list and share their takeaways, debate the relative merits of a new hot dog condiment from Pepsi, share preparations for the first PromoQue, ponder whether habitual napping stimulates brain activity, and...