Between 2 Brands Podcast

It’s Fri-yay and time for Ep. 205 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the efficacy of instituting “Friday Hours” over the summer, the difference of making purchases on a small vs. big screen, dive into Dr Pepper eclipsing Pepsi as the number two soft drink by way of a case study in branding, opine on why so many big music acts are canceling tour...

Buckle up, buttercup, because it’s time for Ep. 204 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie tackle the GQ opinion piece on what they call, “the end of merch,” discuss international perspectives on the U.S. promotional products industry, ponder the future with S&S Activewear deploying robots in distribution centers, opine on the Indy 500 banning political brand...

It’s time for Ep. 203 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into PPAI 100 lists, take a critical look at the recruiting practices in the industry, ponder how to create a world record in promo, shed some light on micro advertising campaigns, and so much more! A HUGE thanks to our pals over at BEL Promo for sponsoring this fine broadcast. When...

It’s Friday and time for Ep. 202 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the importance of PPAI L.E.A.D and what it’s like to advocate for the promotional products industry, discuss how Gemline has rebranded as a “public benefit corporation,” chat about how the NFL is going deeper into the world of streamed content, ponder whether a legendary metal...

It’s Friday and time for Ep. 201 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the ASI and PRINTING United Alliance merger, discuss the importance of understanding that you’re not for everyone, take a deep dive into the rebranding of Boy Scouts of America which leads into a thoughtful conversation about how focusing on inclusion can result in a win for ev...

Kirby and Bill celebrate a milestone by interviewing each other and ask questions they’ve never posed before! A big thanks to our sponsor in Seven Sourcing. When you're ready to help turn a great idea into something truly iconic for your client's brand, email Russ Mogell and his team at sales@sevensourcing.com.

It’s the last Friday of April and time for Ep. 199 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into the PPAI “Cool Stuff List,” discuss a bizarre movie promotion with an NBA player, applaud the FTC ban on noncompete agreements, delve into language and the lost art of reading people, have a little musical rapid fire during the party in the back, an...

It’s Friday and time for Ep. 198 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie – who is recording from the Caribbean – discuss LinkedIn’s foray into influencer marketing, chat about the impact of events on the promotional products industry, Nike goes all in on Olympic advertising, Fanatics focus on creating a Comic-Con style event for sports, and so much more! HUGE...

It’s Friday and time for Ep. 197 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the HALO data breach and how well it was (or wasn’t) communicated, debate how to make returning to the office work for both employers and employees, skewer the communication from Dunkin’ regarding the fulfillment challenges for the viral “DunKings” merchandise, Kirby advocates for...

It’s Friday and time for Ep. 196 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the harm done to brands pulling April Fools’ Day pranks, debate whether Supplier Star awards impact buying decisions, chat about the major change in realtor compensation, ponder whether campaigning for awards negatively taint the recognition, have a little party in the back, and s...

It’s the last Friday of International Women’s Month so you know Ep. 105 of the Promo UPFront #podcast is going to be revealing the annual list of Powerhouse Women of Promo! That’s right, this week Kirby Hasseman and Bill Petrie share their sixth annual list of the amazing and creative women that are pushing the promotional products industry forward be they suppliers, distributors, or service provi...

You bet it’s time for Ep. 194 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the value (and the cost) of large distributor national sales meetings, the continued invasion of the subscription model, whether Glassdoor should continue to allow anonymous comments about employers, how a restaurant brand changing soft drink affiliation might impact customer behavio...

Julius Ceasar was told to “beware the Ides of March.” However, when Ep. 193 of the Promo UPFront #podcast drops on the very same day, the only thing to be afraid of are candid opinions! Today hosts Kirby Hasseman and Bill Petrie take a deep dive into the new PPAI membership structure, discuss how the potential ban of TikTok will change influencer marketing, share some mega trends in marketing – an...

It’s Friday before we lose an hour of sleep which means the time has come to drop Ep. 192 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie carefully and thoughtfully dissect the PPAI #Online18 list, dig into one of the reasons behind so many big names in promo making equally big moves, dive into the default font change from Microsoft, and so much more! A big thanks to...

It’s Friday and time for Ep. 191 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the impact of Donald Trump’s new merch, the “Florida Man Games” and how we might adapt them for PPAI Expo, a fast-food restaurant testing surge pricing, Wal-Mart purchases television maker Vizio for reasons that might not be obvious, and so much more! A BIG thanks to our friends o...

It’s Triple F Day – the Final Friday of February – which means it’s time for Ep. 190 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie applaud ASI for removing the paywall that blocked their amazing editorial content, whether the new “Sun Day Red” brand will perform for Tiger Woods and Taylor Made, debate how to answer when someone asks how your business is going this y...

It’s Friday and time for Ep. 189 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into the branded merchandise tie in with the Super Bowl, dissect the good, the bad, and the WTF ads during the Big Game, ponder if the payment of “exposure” is enough for providing services, wrap up the final PPEF picks for good, and so much more! A big thanks to our pals...

It’s Friday morning, so you know it’s time for Ep. 188 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss a very interesting advertising approach to the Super Bowl by Miller Lite, take a hard look at the marketing tactics of one Taylor Swift at the Grammy Awards, debate the efficacy of Meta seeing to label images created by AI, Bill takes some time to really get...

It’s Friday morning which means it’s time for Ep. 187 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie are joined by Rupt founders (and Merch All-Stars) Jason Lucash and Mike Szymczak! Today the quotable quartet discuss whether promotional products suppliers should put their brand on merchandise, ponder the question of restaurants catfishing prospective patrons, laugh...

It’s Friday morning which means it’s time for Ep. 186 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about managing the work week after the big trade show in Las Vegas, whether putting an NFL playoff game on a streaming service is good for the product (and the fans), the growing issue of “AI Washing,” give a huge shout out to multi-line reps (who may be the hard...

Ready to roll the dice on ep. 185 of the Promo UPFront #podcast live from BamBams booth at the PPAI Expo in Las Vegas? Of course, you are! This week hosts Kirby Hasseman and Bill Petrie talk about the biggest tradeshow in the promotional products industry – education, great booths, surprises, and a few other topics, Bill receiving the PPAI Icon Award for Distinguished Service, welcome back the ret...

Absolutely it’s time for ep. 184 of the Promo UPFront #podcast! This week, co-hosts Kirby Hasseman and Bill Petrie discuss the efficacy of safe air travel (looking at you, Boeing), the end of an era as Nike parts ways with Tiger Woods, how best to avoid “quitters Friday,” Bill shares an epic Top 3/Bottom 3 – Las Vegas Experiences edition, the final (sort of) picks for PPEF, and so much more! A BIG...

Yes, it’s time for ep. 183 of the Promo UPFront #podcast with Kirby Haseman and Bill Petrie! This week the co-hosts discuss suppliers closing up shop for the holidays – and the post in the Promotional Products Professionals group on Facebook that ignited the conversation, share some really insightful tradeshow tips for new and seasoned attendees alike, ponder the five threats that need to be taken...

It’s time for the final Promo UPFront #podcast for 2023! In this episode (#182 if you’re counting), co-hosts Kirby Hasseman and Bill Petrie discuss a new round of supply chain issues and whether it’s time to push the panic button, dissect the biggest marketing fails of the year and the lessons we can learn from them, ponder whether wearable tech is making a comeback, Bill shares his Top 3/Bottom 3...

It’s time for Ep. 181 of the Promo UPFront #podcast! In this special pre-Christmas episode, co-hosts Kirby Hasseman and Bill Petrie discuss Time Magazine doubling down on live events, explore some “interesting” posts in the Promotional Products Professionals Facebook page, finally share some 2024 business trends, Kirby shocks Bill with a holiday-based Top 3/Bottom 3, PPEF football picks for good,...