Behind the Workflow

Pinterest is an underrated growth channel for podcasters. In this episode of Behind the Workflow , Simona Costantini and Taly Melo chat with Andi Smiley, founder of The Friendly Podcast Guide , about using Pinterest and SEO to grow a podcast sustainably. Andi shares how she schedules content in advance, builds long-term traffic, and creates workflows that support real life without burnout. Perfect...

We are taking a different angle on workflow this week. Ben Albert shows us how your mindset, your guest selection process, and your community strategy can become the heart of a strong podcast workflow, even without complex tools or automation. Ben is the founder of Real Business Connections and GrowGetters ONLY, and he has built a thriving podcast and community by focusing on something simple. Rea...

In this first episode of the series "Workflow Wednesday", Taly Melo and Fran Melo unpack a real-world workflow used by “Cindy,” a podcast production agency manager juggling seven clients across multiple platforms. From Slack messages to scattered Excel sheets, Cindy’s system relied on memory and manual coordination—until it started breaking. This episode walks through the breakdown of that chaotic...

Workflows don’t need to be complicated, they just need to work . In this episode of Behind the Workflow , hosts Simona Costantini and Taly Melo take you behind the build of the latest Northflow product updates designed to make podcast production smoother, faster, and more flexible. You’ll learn how to: Streamline your workflow with drag-and-drop task management Update production timelines directly...

In this episode of Behind the Workflow powered by Northflow , hosts Simona Costantini and Taly Melo sit down with Greg Wasserman , Head of Relationships at RSS.com , to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships. Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflow...

Discover how to streamline podcast production, master workflow systems, and scale your podcast agency with expert insights from Mathew Passy of Suite Recording and Conntap.  From workflows to systems, client management, and quality control, this episode breaks it all down for producers and podcasters who want to grow smarter, not just bigger. — Some podcasters stay small because they try to d...

What if your podcast workflows and marketing could actually fuel growth instead of adding to the chaos? In this episode of Behind the Workflow , Simona Costantini and Taly Melo sit down with Andreea Coscai , producer, marketer, and founder of Eurowaves , the newsletter spotlighting European podcasting. Andreea shares how she bridges the gap between the U.S. and European markets and reveals the sys...

What if your podcast episodes could do more than just sit on Apple and Spotify? In this episode of Behind the Workflow , Simona Costantini and Taly sit down with Tahjma VanBuren , founder of iMoves Management and host of How to Be Seen . Tahjma shares her signature Content → Community → Commerce framework and reveals how to transform every podcast episode into a content engine that drives visibili...

Is your podcast just a show, or the foundation of something much bigger? In this episode of Behind the Workflow, we sit down with Dawn Fobbs , founder of Mother Daughter Ish , to unpack how she transformed a family-centered podcast into a movement, a brand, and 49 business contracts. From generational storytelling to building a certified enterprise, Dawn shares how legacy can fuel growth, why plan...

Is your content getting lost in the scroll—or standing out with a story worth remembering? In this episode of Behind the Workflow , we sit down with Laurelyn Ponder, social media strategist and creator advocate to unpack how storytelling and inclusive marketing can transform the way small businesses and creators show up online. From Instagram-first strategies to building systems that actually supp...

Are you keeping up with the biggest shifts in podcasting—or risking being left behind? In this special team episode of Behind the Workflow , all four co-founders of Northflow sit down to recap everything we learned at Podcast Movement 2025 . From industry-wide debates on AI to the future of podcast workflows, we’re breaking down the biggest trends, the hottest conversations, and the behind-the-sce...

Are you building your podcast systems with intention—or patching things together with duct tape? In this episode of Behind the Workflow , Simona Costantini and Taly Melo sit down with podcast creative strategist and producer Jullian Androkae , co-founder of Pod Vision, to talk about designing standout formats, smarter workflows, and tools that actually scale with you. From crafting unique show str...

Are you running your podcast like a business—or a bottleneck? In this episode of Behind the Workflow , Simona Costantini and Taly Melo sit down with podcast agency founder Haley Hatcher of Heart Centered Podcasting to talk about workflows that serve your mission and your life. From SOPs that make scaling a breeze to calendar boundaries that preserve your sanity, Haley shares how she went from over...

Are you building a podcast workflow that fuels your brand—or one that fuels your burnout? In this episode of Behind the Workflow , Simona Costantini and Taly Melo sit down with podcast strategist and marketing queen Ana Xavier of The Podcast Space to talk about podcasting with purpose, planning smarter—not harder—and building systems that actually work for the long haul. From cross-eyed teleprompt...

Do your podcast systems feel like a well-oiled machine—or a chaotic game of content whack-a-mole? 🎧😵‍💫 In this guest episode of Behind the Workflow , Simona Costantini and Taly Melo welcome podcast strategist and organized queen Aldreama “Dream” Harper to unpack what it really takes to launch, host, and grow a podcast that supports your business without burning you out. From pet roosters named...

Are you batching your content or flying by the seat of your content calendar? 😅 In this episode of Behind the Workflow , Simona Costantini and Taly Melo go deep on one of the biggest creator questions of 2025: Should you batch your content, or create in real-time? They share the stats, the Reddit debates, and their own agency-tested strategies for building a content system that actually works—whe...

Is your workflow secretly holding your podcast back from growing? 😵‍💫 You’re not imagining it. In this episode of Behind the Workflow , Simona Costantini and Taly Melo break down five sneaky signs your system isn’t scalable—and what to do about it. From onboarding overload to chaotic tool stacks, this is the ultimate reality check for creators and agencies who want to stop surviving and start sc...

Is your podcast process secretly draining you? 😰 You’re not alone. In this episode of Behind the Workflow , Simona Costantini and Taly Melo unpack the six critical strategies podcast agencies and creators need to implement to avoid burnout and stay aligned with their purpose. Whether you're juggling multiple clients or running a solo show, this is your permission slip to do things differently — w...

Still stitching Trello, Google Forms, and Zapier together to manage your podcast production? It’s costing you more time (and money) than you think. In this episode, we show you how to finally streamline and scale — without duct tape. In this episode of Behind the Workflow , Simona and Taly rip off the duct tape and shine a bright, beautiful light on the hidden chaos lurking behind most podcast pro...

Welcome to the Northflow Bi-Weekly Marketing Update — where we share the latest tools designed to help podcasters save time, simplify workflows, and scale with ease. In this update, we’re diving into brand-new features that just launched inside the Northflow platform: A built-in Calendar system that replaces tools like Calendly and syncs directly with Google Calendar Powerful Forms that auto-gener...

Still stitching Trello, Google Forms, and Zapier together to manage your podcast production? It’s costing you more time (and money) than you think. In this episode, we show you how to finally streamline and scale — without duct tape. In this episode of Behind the Workflow , Simona and Taly rip off the duct tape and shine a bright, beautiful light on the hidden chaos lurking behind most podcast pro...

In this biweekly marketing update, we provide an overview of the Northflow platform, a comprehensive podcast production workspace. Designed to replace multiple tools like spreadsheets and Trello boards, North Flow streamlines podcast production by centralizing episodes, tasks, and assets in one hub. We guide users through various features, including creating workspaces, managing tasks, inviting co...

In this episode of Behind the Workflow , Simona and Taly dig deep into the glorious chaos of running multiple podcasts—without letting a single ball drop. From disorganized notebooks to post-its gone rogue, they unpack the strategies, systems, and mindset shifts that help podcasters and agencies keep their shows on track and their sanity intact. Fresh off a multi-city speaking tour (Podcast Moveme...

In this bi-weekly marketing update , Taly takes the mic solo while Simona is away at a conference, delivering the latest updates from Northflow. Taly walks through powerful new features launching soon, including customizable forms (bye-bye, Google Forms!) and show sites that automatically update with your latest episodes—no extra subscriptions required. Whether you're a solo podcaster or an agency...

In this episode of Behind the Workflow, Simona, Taly, and Fran take you behind the scenes of building Northflow—a podcast production SaaS built from the ground up without outside funding. What does it really take to bootstrap a product in a world that moves fast, demands more, and doesn’t wait for perfection? The trio unpacks the real challenges of staying lean, staying focused, and letting commun...