Before, Behind and Between

New data from Edison Research suggest that audio consumption--that is, transmitted and broadcast audio, like podcasts and radio--might be determined by where a person lives. The company's newest report suggests a difference in listenership for both podcasts and radio depending on whether the listener is predominantly urban, suburban or rural. And some of the results are surprising. How do such...

World Radio Day is celebrated annually on February 13. The original UNESCO proclamation for World Radio Day happened in 2011, and in 2013 the UN General Assembly fully endorsed World Radio Day as an international observance. This podcast, Before, Behind and Between celebrates World Radio Day 2024 by giving special recognition to radio as a precursor medium to podcasting as well as a form of expres...

Any visit to Mexico seems incomplete without a Mariachi experience. It's one of those musical and visual spectacles that seems synonymous with one of the essences of Mexico. In fact, Mariachi has soared in popularity, as evidenced by the annual International Mariachi Festival in Guadalajara which attracts upwards of 500 Mariachi ensembles. Our recent visit to Jalisco and Nayarit afforded us th...

Political leadership contenders seem to grabbing a fair amount of news coverage lately. But what’s often missing in the mix when we look at the contender is the authenticity , the coziness , not only the talent to interact with just about anyone, but the appearance that they really do seem to enjoy it.  Well, I say, don’t listen to political strategists, take it from the experts on communicating m...

If you're a fan of North American football, and you've been hearing the rumours, then you won't be surprised that the XFL and USFL are finalizing the details of a merger. What gets interesting is one of the possible names for a new league -- the United Football League . This episode of Before, Behind and Between goes into the details about this mysterious entity, the UFL, as well as wh...

The 2023 by-election for Mayor of the City of Toronto featured a whopping 102 candidates (plus a dog). Not only was the by-election triggered by the sudden, unexpected resignation of a well-liked Mayor, the candidates included former and current councillors, a former Member of Parliament, a former chief of police, a former deputy mayor, and a who's who of previously unknown men and women whose...

The recent passing of Gordon Lightfoot evoked tributes the world over. Unlike the passing of many celebrities, however, which tend to be followed by social media posts of an article about the star's death and the obligatory RIP added by the account user, this death seemed to inspire the sharing of stories, personal experiences and feelings. That says a lot about the impact a person can have. L...

Henley Point is the production and administrative backbone of Before, Behind and Between . This mini episode provides an update on the activities of Henley Point as well as an overview of the work we do: content creation. This episode also serves as our company update for spring 2023, something we send out to our contact list and clients. Which also demonstrates the utility of a podcast as a corpo...

Content Creation and Promotion is now in its second printing. The book will be available on Amazon in the coming weeks. This update includes a few adjustments to company names. For example, Facebook is now Meta and Anchor is now Spotify for Podcasters. The updated version also includes new cover art, an improved e-book version, and a new, lower price. The book was originally published as the first...

Silent Night. It's been sung by some of the greatest and most classic recording artists. It's been featured in the film, "The Sound of Music". It was famously sung by American President Roosevelt and British Prime Minister Churchill. The United Nations Education, Scientific and Cultural Organization - UNESCO - declared the song an item of intangible world heritage for its role in fostering and sus...

Whether your interactions with government and public office holders fall into advocacy or lobbying can represent a critical difference for many types of organizations. The NGO sector, particularly, is often characterized by small-sized organizations, the budgets of which are often cash-strapped. So that ever-attractive source of funding through government is almost always one of the go-to places f...

Whether you consider yourself an expert podcaster or someone just curious about the medium, we can use refreshers and useful tidbits of advice every now and then. The episode of Before, Behind and Between shares a few tips on how to improve the quality of your delivery and the impact of your program. As we near the end of the 2022 calendar year, we can reflect on how we might want to improve or ch...

We've been through uncertain economic times before. But today's challenges seem to be hitting us from every direction. The knee-jerk reaction throughout the world of business is to cut marketing expenses. Yet the old adage in the world of content creation and promotion is quite different: when times are good, you should advertise; when times are bad, you MUST advertise. This episode considers the...

One, Two, Buckle My Shoe Collection: The Ultimate Guide to Our Soles by Josee Scalabrini is Henley Point's newest publication. This book is for shoe lovers and shoe collectors by a shoe lover and collector. The book was created with the ultimate aim of helping shoe collectors keep track of their shoe collections.  But the book goes much further and delivers much more. It's a glossary, a repos...

The Explained! Pocketbook: Maximizing Content Promotion, Podcasting and Advocacy has just been published by Henley Point and will be available for purchase through all major retailers on September 1. The Explained! Pocketbook sews together some of the key content from three books from the Explained! series, modifies and reconfigures that content in a compact, portable and single publication - a po...

"Podcasting Explained" was published nearly one year ago. Now, in addition to a second printing of " Podcasting Explained" , its accompaniment - " Podcasting - The Companion Handbook: A Guide to Producing and Publishing Your Podcast" - will be available this July. Both books represent a perfect set for the aspiring podcaster, yet each book is a stand-alone piece. " Podcasting Explained" gets into...

This episode of Before, Behind and Between talks about the use of petitions to highlight some of the differences among advocacy, government relations and lobbying. Of course, the book set - " Advocacy Explained" and " Advocacy - The Companion Handbook" - provide a more fulsome understanding of these terms. But this episode explores why advocacy isn't always about government, and how the use of pet...

Some podcasters and columnists have criticized Star Trek (at least the recent shows) as being too "woke", or just plain "woke". A few of those critiques have pointed to the inclusion of gay, trans and non-binary characters in the recent shows. The inclusion of such characters merely confirms the original mission of program in 1966, which, in recent shows, continues to broaden the landscape of huma...

Football fans have been unusually lucky during this spring of 2022: we've actually had a good amount of selection to watch. The USFL's inaugural 10-week season has provided four games per weekend - with some pretty good quality football, to boot. The CFL just commenced its 2022 season this past weekend. The XFL keeps sending out teasers and tidbits, including a firm starting date for the league's...

Ever wanted to change a law or government policy? The Advocacy Book Set is now available. Advocacy - Explained! (the "parent" book) gives the reader a crash-course in activism, lobbying and government relations. It discusses history, theories and concepts, and considers international comparisons. Advocacy - The Companion Handbook: A Guide to Advocacy and Lobbying in Canada and the United States is...

Seances, communing with the great beyond. This episode talks about the newest book by Mike O'Sullivan, A Harmony of Worlds: Spiritualism and the Quest for Community in Nineteenth-Century America . Spiritualism, as Mike describes in this major piece of research, was in the 1800s a very serious form of faith for many people - so many, in fact, that mainstream churches were forced to close as their c...

This episode, which is somewhat more of a commentary, is brought to you by the Letter D - as in "deconstruction", "decolonization", "defunding" and even "de-mastering". Both in fact and fiction, in seriousness and satire, we find evidence of the Big D all around us. From food and art, to entertainment, social issues and politics, efforts to "de" something in our world seem more prevalent by the da...

If you're a fan of North American football, and it's March, what do you do? Well, in addition to recorded or archived material available online (of which there are many recent and historic options), there are quite of few different alternatives to consider. These options might require a bit of a learning curve, and even some patience, but they could include indoor football, Australian football and...

In podcasting, we've learned from the experiences of radio and television. And the formula that incorporates music is not just powerful, but time-tested. Music helps reinforce the listening experience, helps heighten the message, and can augment how memorable an episode is with someone. It's all part of branding the program. Listen to this episode to hear examples of musical augmentation of brandi...

Advocacy - Explained! , published by Henley Point, is officially available through Amazon . It briefly reached bestseller status in late February, which is one important news update about the book. The other update is that readers of the Explained! series will soon be able to purchase companion handbooks. The first, coming soon, will be Advocacy - The Companion Handbook . The content in the Advoca...